The Global Marketer Podcast

This week’s guest on the podcast, Vittoria Gambirasi, has traveled extensively around Europe and worked in various roles from export manager to marketing director (plus a few in between). She also speaks five languages, holds an EMBA and even owns a luxury resort in Croatia (@WeLoveRovinj)!

Tune in as Vittoria chats with Kyler Canastra about her career path, including over 12 years at Nestle, and how she landed her former role as the marketing director at IMD Business School, based in Switzerland.

"Being safe with your content and not taking risks is probably the worst thing you can do." Today's guest on the podcast is all about taking risks and creating disruptive content for brands looking to challenge the status quo. London-based Rory McEntee is the brand and marketing director at Gymbox—a fitness company offering London's most unique exercise classes. Tune in as Rory chats with Kyler about Gymbox's content marketing philosophy and why they create content that aims to entertain rather than convert sales. Listen to the full episode for more insights on creating disruptive but not offensive content, where Rory gets his inspiration from and his take on the importance of taking risks in your career.

"You have to make content that is digestible for people, even if it's hard and unique data." This week's episode on the podcast dives deep into the world of content marketing with Adriana Carles, head of content and social media at Visual Meta. Among the main takeaways that we got from the interview is the importance of respecting the content marketing process and creating content that's truly relevant. Tune in for the full conversation as Adriana chats with Kyler Canastra about her perspective on content marketing, how she manages a creative team, adapting to living and working in different countries and where she finds her inspiration, among other insightful topics.

Today's guest on the podcast is all about being courageous, taking risks and letting her passion drive her career. With a background in design and having worked on both the creative agency and client-side of marketing, Hayley Collingswood brings her passion for branding to every project she works on.

Tune in as Hayley chats with Kyler Canastra about her extensive marketing experience along with her current role at travel management company Ventur, taking risks in marketing and the importance of stepping away from work.

In today's interview, we speak with Daniela Klein, content marketing manager at Trusted Shops, a German-based company offering trust-building services to online shops and their customers throughout Europe.

Learn how Trusted Shops use content marketing to foster trust among their audience by educating online shoppers around online shopping security.

Tune in as Kyler Canastra chats with Daniela about the different roles she's had in content marketing so far, the importance of being flexible, and more about her role at Trusted Shops.

"Don't study marketing, study anything that you're passionate about and then bring that passion to marketing." Today's guest on the podcast, Gastón Tourn, is a huge believer in formal education, but only in things that you're passionate about. With a degree in communications, an MBA in marketing and a master's degree in creative writing (and another in software engineering in the works), Gastón is no stranger to diversifying his education. In this interview, Gastón chats with Kyler Canastra about his diverse educational and professional background, and how it's helped him in his marketing career where he is currently the CMO at Appear Here, a global marketplace for retail space.

"Drop perfection. Just keep it simple and get on with it." For Ant Martland, co-founder and marketing director of Dubai's leading fitness chain GymNation, this message underpins a lot of what he's done throughout his successful career. It's also one of his top pieces of advice—don't overcomplicate things.

Check out the full conversation with Ant and Kyler Canastra to hear all of his great insights into the world of sports marketing and why giving back to the community is so important.

What's the best way to optimize your LinkedIn profile and network?

Find out the answer in today's interview, as expert social seller Oliver S. Bauer from Allianz Global Investors shares solid advice on getting the most out of LinkedIn. Oliver also explains the ins and outs of social selling, as well as how to empower sales teams in today's digital environment.

Pro tip: Rather than creating so many of your own LinkedIn posts, it's better to add valuable comments to other people's posts. And make sure to share a mix of personal and fun content, too—not just business. That's why they call it social!

Tune in as Oliver and Kyler Canastra chat about the best tools, tips and techniques for LinkedIn and social selling. You won't want to miss it!

"There is such a thing as good timing, but there's also such a thing as making excuses. Just do it."

In today's interview, agency co-owner and self-proclaimed "digital hustler" Andrea Aldana speaks about her path to becoming an entrepreneur. After working for several marketing agencies and as a freelancer on Upwork, she recently launched her own company, Expulso.

Tune in to this engaging interview as Andrea and Kyler Canastra, who happen to be friends, share their personal stories and sound advice on how to be a successful marketer in today's world.

"You don't speak to people in Russia like you would to people in Brazil. Everything has to be adapted to local markets, from the content to the channels. And this is what we are after." Tune in to our recent interview with Paris-based Bertrand Serrano, who speaks with Kyler Canastra about his career as an agency co-owner and now marketing manager at Danone. Highlights include the importance of creating locally relevant content, understanding the fundamentals of marketing, and why keeping an eye on your long-term strategy while delivering short-term results is critical.