Tweeters, rejoice: Lara Lapin, Account Manager, Politics & Advocacy Sales at Twitter, joins us to talk about her work with politicians and how both individuals and brands can use Twitter to find success in their endeavors. In addition, she dives into the wide world of Twitter advertising, covering the most effective ways to spread your message. Lara also gives us a sneak peek at a few very cool features that just went live or are coming soon to the platform.