What does PR in a different light mean? Let's just ask INK co-founder Kari Hernandez. She talks through the process of developing a new website, including the emphasis on creating unique programs for clients—there’s no one-size-fits-all approach. After all, our story is our work and our work tells our story.

INK’s co-founder Starr Million Baker drops in to discuss the value of an integrated PR program that capitalizes on the four different types of media: earned, owned, paid, and shared. Starr also talks about a current campaign that has been very successful and provides her sage advice to anyone looking for PR assistance. On top of that, it's March Madness! Can Joey, an avid college basketball fan, bounce back from his champion losing in the first round? Or will someone who picks based on the cutest mascots once again beat him? You’ll have to tune in to find out!

Our very first episode focuses on an event near and dear to our hearts here in Austin: SXSW. The annual conference continues to see a growing number of attendees every year, as people from across the globe travel to check out the unique convergence of original music, independent films, and emerging technologies. This episode features tips on making the most out of your time at the event, as well as some of our most memorable moments and what we’re looking forward to this year.