Elsie Acevedo, owner of Deluxe Screen Printing in Los Angeles, joins the podcast to discuss her open-door philosophy and the success that’s stemmed from it. She gives an example of working with clients to help them reach their goals and the artistic decisions therein.

Custom apparel professional Lon Winters joins The GRAPHICS PRO Files to talk about the hard choices made during the pandemic. He explains how Graphic Elephants found new revenue streams in shipping and packaging, and their plans to get out of survival mode in 2021.

GRAPHICS PRO columnist Aaron Montgomery talks about where new shops go wrong and how business plans are intimidating but necessary. He also discusses three areas of focus that can lead to success.

Embroidery expert Erich Campbell details the nuances behind executing perfect patches and the secrets behind creating professional gradients. He also dives into tips on eCommerce, as well as his nonstop search for inspiration.

Laser-engraving wizard Bob Hagel joins the podcast to talk holiday and corporate gifts, and the secret behind 17 years of success. He also details how to seamlessly mount, er, a baboon skull.

Braden Todd explains how he benefited from diversifing his shop’s services and offers solutions to supply chain shortages. The man of multiple hats also dives into hot custom gift ideas for the holidays.

This episode is sponsored by The NBM SHOW Breakaway Sessions

Jess Bonifacio and Mike Shedd of Wrapsesh, aka Vinyl Vixen Wraps, explain how having 40,000 Instagram followers keeps them busy. They also share the rules of the #PRINTGAMESTRONG giveaway happening Sept. 16. Find out more here: https://graphics-pro.com/news/mutoh-wrapsesh-fellers-team-up-for-printer-giveaway/

This episode is sponsored by 3M Commercial Solutions

Charity Jackson, owner of California-based Visual Horizons Custom Signs, joins the podcast to discuss different approaches to wraps and signage. She also dives into the importance of checklists and workflows, and how to improve on them.

Cheryl Kuchek is the owner of Just My Imagination DeZigns in New York, and a regular columnist for GRAPHICS PRO magazine. She joins the podcast to discuss the new trend of using lamination film to sublimate on uncoated substrates, and how to bring the “wow” factor to schools this fall.

Adam McCauley, co-owner of screen-printing and embroidery shop Sandlot Sports, joins the podcast to share advice on how to prepare for the back-to-school season. He also dives into the marketing benefits of making “hype” videos for clients.