In this episode of The Great Retail Debate, Martin Newman and David Boynton dive into the evolving world of retail loyalty. Using Selfridges’ innovative ‘Unlocked’ program as a springboard, they explore how brands are moving beyond traditional points-based systems to foster deeper customer connections through experiential rewards. The hosts also unpack what makes loyalty giants like Amazon and Apple so effective, and why storytelling is quickly overtaking performance marketing in the battle for customer attention. Tune in for a sharp take on the new age of brand loyalty.

In this inaugural episode of The Great Retail Debate, Martin Newman and David Boynton share their industry journeys and challenge the notion that 'retail is dead.' They explore the impact of rising costs, sustainability trends, conscious consumer behavior, and broader macroeconomic challenges. This episode sets the stage for a series of insightful discussions aimed at unraveling the future of retail.