The Gregory Vetter Podcast

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Greg and Brian finally sit down to unpack the real story behind the rise, chaos, lessons, and aftermath of building Tessemae’s.

From creating one of the most disruptive clean-food brands in America to navigating manufacturing disasters, investor pressure, scaling mistakes, leadership challenges, and losing control of the company. This conversation goes far deeper than the typical entrepreneur success story. 

The brothers discuss:

• What they would do differently today
• Why quality mattered more than profit
• How they helped change the clean eating movement
• The realities of scaling too fast
• The importance of pressure-testing ideas
• Why trusting the wrong people can destroy momentum
• And how discipline, coaching, competition, and family helped them survive the chaos

This episode also explores:

• Entrepreneurship and identity
• Investor dynamics
• Leadership under pressure
• And the emotional side of building something meaningful

Because the truth is—

success isn’t just about building something valuable.

It’s about building a life, a family, and a mindset strong enough to survive when things fall apart.

Support the show

Visit My Website: https://www.gregoryvetter.com/

Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi

Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==

TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz

Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ

My Substack: https://gregoryvetter.substack.com/

Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

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This is the final episode in the Backbone series.

Greg and Moe unpack the modern obsession with comfort, validation, consensus, and avoiding confrontation—and why those things quietly destroy leadership, discipline, and culture over time.

From MrBeast competitions and football stories to fasting, parenting, social media, self-discipline, and the fear of offending people, this conversation explores what backbone actually looks like in real life.

Not fake toughness.

Not performative confidence.

Real backbone:

• Standards
• Discipline
• Accountability
• Honest feedback
• Self-control
• And the courage to say or do the difficult thing when it matters most

This episode also explores:

• Why social media is creating performance addicts
• The danger of making everybody happy
• Why discipline starts with small decisions
• How comfort slowly weakens people
• And why fulfillment only comes after challenge

Because at the end of the day—

Backbone isn’t built in big moments.

It’s built in the quiet daily choices nobody sees.

🎯 Backbone: Stop Being Weak and Do What’s Right available now on Amazon & Audible.

Support the show

Visit My Website: https://www.gregoryvetter.com/

Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi

Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==

TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz

Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ

My Substack: https://gregoryvetter.substack.com/

Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

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Comfort is addictive.

And most people are trapped in it.

In this episode, Greg and Moe break down why modern life has made people weaker, softer, more distracted, and more afraid of discomfort than ever before.

From leadership and parenting to creativity, relationships, discipline, and success. This conversation is about what happens when comfort becomes the goal instead of growth.

Greg explains:

• Why hard conversations matter
• Why honest feedback creates excellence
• The danger of avoiding tension
• How comfort quietly destroys ambition
• And why fulfillment only comes after doing difficult things

This episode also explores motivation culture, AI, sports, bullying, creative pressure, entrepreneurship, and the uncomfortable realities required to build anything meaningful.

Because growth was never supposed to feel comfortable.

Backbone: Stop Being Weak and Do What’s Right available now on Amazon & Audible.

Support the show

Visit My Website: https://www.gregoryvetter.com/

Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi

Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==

TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz

Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ

My Substack: https://gregoryvetter.substack.com/

Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

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Most people don’t have a knowledge problem.

They have a backbone problem.

This episode breaks down the real idea behind Greg’s new book Backbone: Stop Being Weak and Do What’s Right—and why so many people today are stuck, soft, and avoiding the decisions that actually matter.

This isn’t theory.

It’s what happens when you take leadership, family, business, and real life—and strip it down to what actually works.

Because at the highest level, everything comes down to one thing:

Do you have the nerve to do what’s right…
even when it’s uncomfortable?

Greg and Moe get into:

• Why most leaders fail (and it has nothing to do with intelligence)
• The danger of chasing consensus instead of clarity
• How comfort is quietly destroying ambition
• Why modern culture is producing weaker men—and what that actually means
• The role of discipline, tension, and hard conversations in building anything that lasts
• And why how you show up at home is the same way you show up everywhere else

This conversation also gets into something most people avoid:

Consequences.

Because when there are no consequences—
there’s no growth, no leadership, and no standard.

And without that?

Everything falls apart.

At the end of the day, this isn’t about being tough for the sake of it.

It’s about being the kind of person people can rely on—
in your business, your family, and your life.

Because if you don’t have backbone…

nothing else matters.

Support the show

Visit My Website: https://www.gregoryvetter.com/

Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi

Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==

TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz

Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ

My Substack: https://gregoryvetter.substack.com/

Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

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This episode came from a Substack that hit a nerve.

Greg shared the real story behind building—and losing—a $300M company.
Not the highlight reel. The reality.

And people leaned in.

So we went deeper.

Because losing it all forces a different question:

What actually matters?

In this conversation, Greg and Moe break down:

• The four things money can’t buy: time, health, soul, and your kids’ love
• Why success without perspective feels empty
• What it really means to “figure life out” (spoiler: you don’t)
• And how your purpose might not be what you thought it was

Greg also shares what he believes now:

The meaning of life isn’t some big breakthrough moment.

It’s learning.
It’s loving.
It’s being fully present.
And having enough faith to believe you were built for what you’re going through.

Everything else is noise.

Because the truth is—

You’re already on the train.

Most people just don’t realize it.

Support the show

Visit My Website: https://www.gregoryvetter.com/

Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi

Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==

TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz

Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ

My Substack: https://gregoryvetter.substack.com/

Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

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Every action has consequences.

In life.
In business.
In how people treat you and what they think they can get away with.

Sometimes it’s small.
Sometimes it costs you everything.

They didn’t want a deal.
They didn’t want to meet in the middle.

They wanted everything.

In this episode, we get into the part of business nobody talks about:

• What happens when you’re dealing with people who ignore consequences
• Why some situations escalate because respect is gone from the start
• And how quickly things shift when someone decides to take instead of build

We also break down:

• Why most entrepreneurs lose from short-term thinking
• What “death by a thousand cuts” actually looks like in real time
• How to read people’s true motives—money, ego, power
• And why “winning” doesn’t feel like victory… it feels like relief 

Because the truth is...

You don’t just deal with strategy.
You deal with people.

And people don’t always play fair.

But consequences always show up… eventually.

Support the show

Visit My Website: https://www.gregoryvetter.com/

Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi

Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==

TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz

Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ

My Substack: https://gregoryvetter.substack.com/

Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

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Who you marry will either multiply your life…
or quietly break it.

Everybody wants success.
Big goals. Big dreams. Big outcomes.

But nobody talks about the decision that determines all of it:

Your partner.

In this episode, Greg and Moe break down why your spouse isn’t just part of your life—
they are the foundation of it.

They get into:

• Why most people choose a partner for the wrong reasons
• How the wrong relationship creates friction, stress, and failure
• What real support actually looks like when things fall apart
• And why success without alignment at home… doesn’t last

Because it’s easy when things are good.

The real test is when everything is falling apart—
money’s tight, pressure’s high, and nothing’s working.

That’s when you find out who you really chose.

This isn’t about love stories.
It’s about building a life that actually works.

Support the show

Visit My Website: https://www.gregoryvetter.com/

Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi

Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==

TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz

Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ

My Substack: https://gregoryvetter.substack.com/

Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

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Who are you… when the thing you built is gone?

Most people never ask that question.
They just chase the next thing.

New idea. New business. New win.
Stay busy. Stay distracted. Don’t look back.

But that’s the trap.

In this episode of the Gregory Vetter Podcast, Greg and Mo break down what happens when your identity is tied to what you built—and what’s left when it’s gone.

They talk about:

• The “founder’s trap” and why people can’t slow down
• Why being busy can actually be a distraction
• The difference between who you are vs. what you do
• And how to rebuild from truth… not perception

Because at some point, the question shows up:

Was it luck… or did you actually build it?

And if you did… can you do it again?

This isn’t about business.
It’s about identity.

🎧 Listen now. 

Support the show

Visit My Website: https://www.gregoryvetter.com/

Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi

Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==

TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz

Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ

My Substack: https://gregoryvetter.substack.com/

Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

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Why do talented people still miss their moment?

In this episode, Gregory Vetter breaks down a hard truth: it usually isn’t lack of talent. It’s lack of focus.

When pressure hits, people don’t rise to their hopes. They fall to their preparation. And preparation is built by where your attention has been living long before the 

moment arrived.

This episode explores the connection between focus, discipline, honesty, and daily habits. Greg talks about why most people avoid telling themselves the truth, why comfort weakens character, and why grounding yourself every morning matters more than most people realize.

Writing out your goals, why they matter, what you need to do that day, and what weaknesses are getting in your way sounds simple.

That’s because it is.

Simple doesn’t mean easy.
It means effective.

This is a conversation about blinders, discipline, preparation, and learning how to keep the mission bigger than the distractions.

Because in the moments that matter most, a divided mind breaks.

Support the show

Visit My Website: https://www.gregoryvetter.com/

Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi

Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==

TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz

Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ

My Substack: https://gregoryvetter.substack.com/

Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

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What if the American Dream isn’t dead… just a lot more uncomfortable than people expect?

In this episode, Gregory Vetter unpacks the reality behind the American Dream — and why it has nothing to do with the version most people are sold early on.

What starts as a chase for money, status, and recognition often turns into something much more honest: the pursuit of flexibility, freedom, and peace of mind.

But getting there isn’t clean.

It requires sacrifice.
Endurance.
Loneliness.
And the ability to keep going when there are easier off-ramps staring you in the face.

Greg shares how his own definition of success evolved over time, why comfort can quietly hold people back, and why sustainable success requires more than ambition — it requires character.

This is a conversation about what it really takes to build a life that lasts — not just one that looks good from the outside.

Because the real dream isn’t about status.

It’s about building a life you don’t need to escape from.

Support the show

Visit My Website: https://www.gregoryvetter.com/

Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi

Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==

TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz

Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ

My Substack: https://gregoryvetter.substack.com/

Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702