The Gregory Vetter Podcast

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We love to lie to ourselves with dates.
“I’m gonna start my diet on January 1st.”
“I’m gonna launch that idea on Monday.”

Or… you could just start now. Today. This very second. Because if not now, when?

In this episode, I’m back at the table with my guy Mo, walking through a new Field Guide book I wrote that hasn’t even been published yet. We get into why reading isn’t “homework” for entrepreneurs, it’s a competitive weapon. I talk about how we built the Tessemae’s reading list, why all leaders are readers, and how books and early mornings did more for my life than motivation quotes ever could.

We break down the power of the morning, why pushing your workout to “later” is just betting against yourself, and what it really looks like to stop daydreaming and start doing. No hacks, no fairy dust, just decisions, discipline, and a stack of books that can change how you think.

If you’ve been waiting for the “right time” to get serious about your health, your business, or your leadership… this episode is the nudge you probably don’t want, but absolutely need.

Listen in, then go start. Today.

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Visit My Website: https://www.gregoryvetter.com/

Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi

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My Substack: https://gregoryvetter.substack.com/

Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

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This episode is for anyone sitting on a dream and hiding behind a “valid” excuse.

I walk through the very first question from my new, not-yet-released Field Guide book: “How do I manifest a dream?”Not from a vision board, not from a hashtag but from fear, discipline, and brutal honesty about the cards you’re actually holding. I talk about starting a salad dressing company with no food background, no money, no connections… and why none of that mattered once I decided to play the hell out of my hand.

We get into why “being busy” is often just a way to outrun the voice in your soul, why silence at 4 a.m. might be the most powerful tool you have, how to tell the difference between a real sign and wishful thinking, and what it actually looks like to be your own mentor when nobody is coming to save you.

If you’ve got a dream you’re scared to say out loud—or you’re tired of hearing your own excuses—this episode is your wake-up call.
Listen in, take notes, and then go do something with it.

🎙️ New episode of The Gregory Vetter Podcast — Out Now.

 🎥 Prefer to watch? Catch it on YouTube  LINKS IN BIO

📘 Want the full story behind the mindset?

Grab Greg’s book UNDRESSED here → https://a.co/d/gyUAAFi

#GregoryVetter #TheGregoryVetterPodcast #UNDRESSED #Entrepreneurship #Mindset  #Leadership #Howdoimanifestadreamn #manifest #aDream

Support the show

Visit My Website: https://www.gregoryvetter.com/

Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi

Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==

TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz

Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ

My Substack: https://gregoryvetter.substack.com/

Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

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What does it actually mean to be a man in 2025. When culture tells you to soften up, sit down, and scroll your life away? In this episode of The Gregory Vetter Podcast, Greg gets completely undressed about manhood, purpose, and why so many guys are quietly falling apart in the most “connected” time in history. From boys stuck in their parents’ basements to men numbing out with work, porn, booze, and endless distractions, Greg breaks down what’s really underneath the stats on male loneliness, depression, and “deaths of despair.”

He talks about raising sons and daughters in this world, why strong men still matter, and how real fulfillment has nothing to do with your title or your bank account and everything to do with relationships, responsibility, and being the man your family can count on when it gets hard. Because the people who live the longest and stay the healthiest aren’t the richest…they’re the most connected.

If you’re a man trying to figure out who you’re supposed to be—or you love one and want to understand what he’s carrying. This episode is a straight shot of truth, conviction, and hope.

📘 Want the full story behind the mindset?

Grab Greg’s book UNDRESSED here → https://a.co/d/gyUAAFi

#GregoryVetter #UNDRESSED #Entrepreneurship #Leadership #Resilience #TheGregoryVetterPodcast

Support the show

Visit My Website: https://www.gregoryvetter.com/

Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi

Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==

TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz

Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ

My Substack: https://gregoryvetter.substack.com/

Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

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People love to say, “I’ll do anything for success,” but that’s only before the journey really begins. Once you’re in it, the cost shows up slowly, quietly, and heavier than you expect. In this episode of The Gregory Vetter Podcast, I sit down with my brother and creative partner Maurice “Go-Go-Moe” Taylor to talk honestly about what success actually takes and what it can take from you. We break down the early grind, the danger of saying yes to everything, why most “success books” fall apart when you’ve lived real adversity, and how chasing a dream can harden your heart if you’re not paying attention. Underneath it all sits the truth I’ve learned the hard way: the four things money can’t buy. Your time, your health, your soul, and your children’s love.

A raw conversation about ambition, sacrifices, and finding your way back to what matters. This isn’t a highlight reel. It’s the part of the journey most people never say out loud. The callouses,  the trade-offs, and the question nobody wants to ask:

Was it worth it?

If you’re an entrepreneur, creative, leader, or just hungry to “make it,” this episode is a gut check on what you’re really chasing and what you’re willing to sacrifice.

📘 Want the full story behind the mindset?
Grab Greg’s book UNDRESSED here → https://a.co/d/gyUAAFi

#GregoryVetter #UNDRESSED #Entrepreneurship #Leadership #Resilience #TheGregoryVetterPodcast

Support the show

Visit My Website: https://www.gregoryvetter.com/

Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi

Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==

TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz

Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ

My Substack: https://gregoryvetter.substack.com/

Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

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Every journey tests what you’re made of. Whether you’re trying to be a better man, father, entrepreneur, or creator — you’ll get the early wins that make you believe you’re on the right path. Then life swings back. What you’ve built breaks. The people you trusted doubt you. The tools you once relied on are dull and tired.

That’s when the real work begins.

In this episode, I unpack one of the greatest poems ever written — “If” by Rudyard Kipling — and how it has grounded me through the hardest seasons of leadership, fatherhood, and rebuilding. It’s a reminder that the real measure of a man isn’t found in success or failure… it’s in his endurance when everything falls apart.

Listen close, because this one’s for anyone standing in the rubble, still holding on.

#GregoryVetter #UNDRESSED #Entrepreneurship #Mindset #Leadership #Resilience #PoetryForLeaders

Support the show

Visit My Website: https://www.gregoryvetter.com/

Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi

Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==

TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz

Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ

My Substack: https://gregoryvetter.substack.com/

Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

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Chauncey Turner walks in with a million-dollar smile—and a story that should’ve broken him. Author of Flip the Coins 4 Times, Chauncey grew up in an entrepreneurial family, lost it all, hit the streets, did 30 years, found faith, and flipped his life from tails to heads. We talk choices and consequences, the cost of power, forgiveness that frees you first, and why real wealth starts with your thoughts, not your bank account. If you’ve ever felt dealt the wrong hand, this episode is proof you can still win the game.

Guest: Chauncey Turner, author of Flip the Coins 4 Times.

📘 Want the full story behind the mindset? 

Grab Greg’s book UNDRESSED here → https://a.co/d/gyUAAFi

#GregoryVetter #UNDRESSED #ChaunceyTurner #FlipTheCoins4Times #Mindset #Resilience #Perspective #Entrepreneurship #TheGregoryVetterPodcast

Support the show

Visit My Website: https://www.gregoryvetter.com/

Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi

Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==

TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz

Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ

My Substack: https://gregoryvetter.substack.com/

Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

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What does it really mean to be a great dad and a great entrepreneur?

In this episode, Gregory Vetter opens up about fatherhood — the chaos, the beauty, the guilt, and the grind. From handing out salad dressing samples with a baby strapped to his chest to building companies while coaching his kids’ teams, Greg shares what it takes to chase purpose without losing yourself in the process.

This isn’t a highlight reel. It’s the honest look at the tug-of-war between ambition and presence — and how the greatest lesson in leadership might come from raising your kids, not running your company.

Watch it now on YouTube

#GregoryVetter #TheGregoryVetterPodcast #UNDRESSED #Fatherhood #Entrepreneurship #Leadership #Legacy #Mindset

Support the show

Visit My Website: https://www.gregoryvetter.com/

Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi

Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==

TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz

Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ

My Substack: https://gregoryvetter.substack.com/

Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

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“How do I launch my idea? How do I make it work?”
Greg’s answer is simple — and most people don’t like it.

This episode dives deep into the real process of building a business that actually sticks — one that makes people feelsomething. From creating brands that stand out on the shelf to making people laugh about Porta Potties, Greg shares the truth about innovation, improvisation, and working backward from wow.

If you’re tired of business advice that sounds good but doesn’t work, this one’s for you.

🎧 Listen now — The Gregory Vetter Podcast: Work Backwards from Wow.

📘 Want the full story behind the mindset?

Grab Greg’s book UNDRESSED here → https://a.co/d/gyUAAFi

#GregoryVetter #UNDRESSED #Entrepreneurship #Mindset #Leadership #BrandStrategy #BusinessBuilding

Support the show

Visit My Website: https://www.gregoryvetter.com/

Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi

Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==

TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz

Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ

My Substack: https://gregoryvetter.substack.com/

Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

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What started as a joke became a brand that broke the internet.
 In this episode, Greg sits down with Marty — the face of Tushee’s Portable Toilets — to talk about how a fake character, a funny idea, and a phone number you’ll never forget turned into a real business with real momentum.

It’s a masterclass in branding disguised as comedy. From Craigslist to keynote stages, from salad dressing to portable toilets, this one’s a ride through the madness and method of building brands people remember.

🎥 Prefer to watch? Catch it on YouTube — links in bio

📘 Want the full story behind the mindset?
Grab Greg’s book UNDRESSED here → https://a.co/d/gyUAAFi

Support the show

Visit My Website: https://www.gregoryvetter.com/

Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi

Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==

TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz

Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ

My Substack: https://gregoryvetter.substack.com/

Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

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You’re chasing the high—success, validation, the next big win. But every high has a crash, and you can’t afford the fall. I’ve been there. I’ve chased it. I’ve failed. But what I’ve learned is this: the shortcut always costs more than the climb.

In this episode, I strip back the noise and get real about what it actually takes to build something that lasts. From the rise of AI and easy-start businesses to the discipline, pain, and patience it still takes to stay in the game—this is the unfiltered truth about the cost of shortcuts, and the peace that comes from purpose.
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🎥 Prefer to watch? Catch it on YouTube — links in bio
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#GregoryVetter #UNDRESSED #Entrepreneurship #Mindset #Leadership #Faith #Discipline

Support the show

Visit My Website: https://www.gregoryvetter.com/

Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi

Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==

TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz

Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ

My Substack: https://gregoryvetter.substack.com/

Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702