The Gregory Vetter Podcast

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Everyone wants the title but the title doesn’t mean a damn thing. “Entrepreneur” has become a buzzword people hide behind, not a battle they’re willing to fight. The truth? You don’t earn it by posting quotes or dreaming big. You earn it in the grind the late nights, the failures, the quiet moments when no one’s watching and you’re still pushing forward.

In this episode, we strip back the label and talk about what it really takes to build something real. We get into the pressure, the setbacks, the imposter syndrome and why the ones who make it aren’t chasing clout… they’re chasing purpose.

If you’re tired of the highlight reel and ready for the truth, this one’s for you.

🎧 Listen now on Spotify or Apple Podcasts
🎥 Prefer to watch? Full episode available on YouTube
Links are in the bio.

#GregoryVetter #UNDRESSED #Entrepreneurship #Mindset #Leadership #Purpose

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Visit My Website: https://www.gregoryvetter.com/

Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi

Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==

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My Substack: https://gregoryvetter.substack.com/

Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

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You think you know what it takes to break through. But you don’t until you hear what really happens behind the scenes. In this episode, I sit down with Alex Woodall and dig into truth nobody talks about: the stuff they don’t teach you in school, the moments that define you, and why so many people give up just inches from something great.

Athletes and entrepreneurs aren’t so different. Both face pressure, setbacks, and feedback that stings—but also shapes you. We talk hustle. We talk sacrifice. We talk the moments that feel small, but are the ones that build legacy.

Wait until the end—because there’s a story in here that’ll change the way you think about failure, success, and what you’re really capable of when you stop chasing someone else’s version of your purpose.

📘 Want to go deeper? Grab your copy of UNDRESSED — it’s more than a book, it’s your permission slip to live your real life. Come find what’s underneath all the noise. 

UNDRESSED Book: https://a.co/d/c4hu9rk

Gregory Vetter Website: https://www.gregoryvetter.com

Support the show

Visit My Website: https://www.gregoryvetter.com/

Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi

Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==

TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz

Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ

My Substack: https://gregoryvetter.substack.com/

Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

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Everyone loves to dream. Few are willing to do the work. The truth? Dreams don’t mean a damn thing until you move on them. Most people waste years waiting for the “right” plan, the “right” moment, or everyone else’s approval. That’s why they stay stuck.

In this episode, I cut through the noise and talk about what it really takes to stop dreaming and start working. Because the only way to know if your idea has legs is to put it on the ground and start running.

check out my website: https://www.gregoryvetter.com/

Youtube channel: https://www.youtube.com/@gregoryvetter/featured

#GregoryVetter #UNDRESSED #Entrepreneurship #Mindset #StartNow

Support the show

Visit My Website: https://www.gregoryvetter.com/

Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi

Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==

TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz

Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ

My Substack: https://gregoryvetter.substack.com/

Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

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This is the last chapter. The final battle.

The ending no one saw coming.

In Chapter 16, I break down what happened when every enemy I’d ever made showed up at once—ready to destroy everything I’d built.

It wasn’t business anymore. It was personal. And it was brutal.

📰 Sign Up For My Newsletter (The good stuff is in there) -https://www.gregoryvetter.com/

📖 Get the book: Undressed: The Unfiltered Story of My Failed American Dream

Support the show

Visit My Website: https://www.gregoryvetter.com/

Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi

Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==

TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz

Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ

My Substack: https://gregoryvetter.substack.com/

Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

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Chapter 15 is where everything falls apart.

A gut instinct I ignored—and paid for.

In this episode of Undressed: The Limited Series Podcast, I walk you through the rawest, most chaotic chapter of the book. 

This is about how founders get replaced in their own story. About the scoreboard replacing the soul. About what it really takes to survive when everyone you counted on lets you down.

🎙 Watch this if you’ve ever:

• Ignored your instincts
• Been replaced in something you built
• Wondered why the people you paid couldn’t perform

📰 Sign Up For My Newsletter (The good stuff is in there)- https://www.gregoryvetter.com/

📖 Get the book: Undressed: The Unfiltered Story of My Failed American Dream

Support the show

Visit My Website: https://www.gregoryvetter.com/

Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi

Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==

TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz

Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ

My Substack: https://gregoryvetter.substack.com/

Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

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In this episode, I open up about one of the hardest—and most revealing—chapters of my entrepreneurial journey.

Here’s what happened:

• COVID hit.
• One of our partners showed their true colors.
• Managers failed to lead.
• Financial backers turned unethical.
• Trust disappeared overnight.

Someone said, “You need to make this a TV series.”

They weren’t wrong.

This is about more than business—it’s about betrayal, clarity, leadership, and what it really takes to survive when everything falls apart.

If you’ve ever been blindsided by someone you trusted…

If you’ve ever been tested at your core…

This one is for you.

📰 Sign Up For My Newsletter (The good stuff is in there) www.gregoryvetter.com

📖 Get the book: Undressed: The Unfiltered Story of My Failed American Dream

Support the show

Visit My Website: https://www.gregoryvetter.com/

Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi

Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==

TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz

Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ

My Substack: https://gregoryvetter.substack.com/

Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

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 In this episode, I delve into Chapter 13—a time when everything seemed to fall apart. From losing major contracts to facing financial uncertainty, the challenges were overwhelming.

 But in the midst of the storm, I made a promise to myself. I chose to believe in resilience, to confront fear head-on, and to lead with unwavering determination.

 Join me as I share how this pivotal moment became the turning point in my journey, leading to unexpected miracles and a renewed sense of purpose.

Subscribe for more insights and stories of resilience.

 📰 Sign Up For My Newsletter (The good stuff is in there): www.gregoryvetter.com

📖 Get the book: Undressed: The Unfiltered Story of My Failed American Dream

Support the show

Visit My Website: https://www.gregoryvetter.com/

Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi

Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==

TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz

Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ

My Substack: https://gregoryvetter.substack.com/

Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

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 This episode pulls back the curtain on the hardest moment in business leadership—when someone you’ve built with for years starts to fall apart… and it’s your job to let them go.

In Chapter 12 of The Field Guide, Greg Vetter reflects on the pressure test of true character—what happens when people break, how to recognize the unspoken signs, and why the CEO’s role is to build the environment, not drag people to the finish line.

 📰 Sign Up For My Newsletter (The good stuff is in there) https://www.gregoryvetter.com/

📖 Get the book: Undressed: The Unfiltered Story of My Failed American Dream

Support the show

Visit My Website: https://www.gregoryvetter.com/

Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi

Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==

TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz

Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ

My Substack: https://gregoryvetter.substack.com/

Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

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Bankruptcy was the last word I ever wanted associated with my name.

But when the survival deal came — a contract offered in the middle of a desert — I signed it. And that signature changed everything.

In this raw chapter from my journey, I open up about the moment everything started to fall apart — Chapter 11.

The people I shouldn’t have trusted.

The gut instinct I ignored.

The lesson that became my life’s filter.

This isn’t just about business.

It’s about who you become when the pressure is crushing, and you’re forced to either evolve or get destroyed.

🔑 Learn how to build your own decision filter

🧠 Why fear might actually be trying to save you

💥 And what happens when your biggest loss becomes your biggest breakthrough

And if you’re serious about building something that lasts, Greg’s book is your next move.

📖 Get the book → Undressed: The Unfiltered Story of My Failed American Dream

Support the show

Visit My Website: https://www.gregoryvetter.com/

Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi

Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==

TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz

Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ

My Substack: https://gregoryvetter.substack.com/

Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

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You don’t want to be right about certain things.

In Chapter 10, Greg dives into the darkest part of the journey yet — a chapter where paranoia turns into prophecy, trust gets tested, and hope becomes a dangerous illusion.

You know that moment when your gut screams something’s wrong… but everyone tells you you’re overthinking? This chapter is about that. And what happens when your worst fears are proven true.

Inside this episode:

• When the signs are too big to ignore
• How to lead when everything around you is crumbling
• Creating “wins” when survival is the only goal
• The morning routine that helped Greg survive
• The unbreakable rule of trust (and what happened when he broke it)

This episode isn’t about strategy.

It’s about survival.

And how to lead through the kind of storm that makes most people give up.

Until next time, keep believing, keep listening, and keep going.

- Greg Vetter

And if you’re serious about building something that lasts, Greg’s book is your next move.

📖 Get the book → Undressed: The Unfiltered Story of My Failed American Dream

Support the show

Visit My Website: https://www.gregoryvetter.com/

Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi

Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==

TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz

Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ

My Substack: https://gregoryvetter.substack.com/

Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702