Summary
In this episode of Groove Junction, hosts Matt Fletcher and Jon Colley welcome back DJ 2Four7 for a deep dive into the DJ industry, focusing on social media strategies, the wedding scene, and community support. They discuss the importance of engagement on social media, the impact of algorithms, and the significance of sharing knowledge within the DJ community. The conversation emphasizes the need for DJs to adapt to changing platforms and to support one another in their journeys. In this conversation, the speakers discuss the significance of personal branding for DJs, emphasizing the need to showcase oneself rather than just equipment. They explore practical tips for capturing content, the importance of consistency through a 30-day social media challenge, and understanding social media algorithms to enhance visibility. The discussion also touches on marketing strategies, the future of the 2Four7 Download Show, and 2Four7's brand new podcast.
Coming soon the "Mobile DJ Mastery" podcast hosted by DJ 2Four7
Musicians' Union Hearing Health Scheme
https://musiciansunion.org.uk/membership-benefits/musicians-hearing-health-scheme
Takeaways
It's important to engage with your audience on social media.
The algorithm can work in your favor if you understand it.
Posting consistently can lead to greater visibility.
Sharing knowledge within the DJ community is crucial.
A 30-day challenge can boost your social media presence.
Reels are prioritized over static posts on Instagram.
Don't worry about perfection; just post your content.
Engagement metrics like comments and shares are vital.
The wedding industry is evolving, and DJs need to adapt.
Community support can lead to collective success. Your audience wants to see you, not just your equipment.
Don't let self-doubt stop you from posting content.
Consistency is key; try the 30-day challenge.
Understanding social media algorithms can boost your visibility.
Marketing doesn't have to be expensive; focus on organic growth.
Engagement metrics are crucial for viral content.
Sharing knowledge in the DJ community benefits everyone.
Don't be afraid to experiment with your content.
Perfectly polished content may not perform as well as raw, authentic posts.
Your only competition is yourself; focus on personal growth.
Chapters
00:00 Welcome to the show, recap on the past weekend
08:32 Transitioning to the Wedding Scene
12:04 International Bookings and Growth
15:42 Social Media Engagement Strategies
28:47 The 30-Day Challenge for Content Creation
33:46 The Power of Consistent Content Creation
35:15 Understanding Virality in Social Media
38:39 Maximizing Social Media for DJ Branding
40:53 Evaluating Marketing Platforms for DJs
44:47 The Importance of Online Presence and Reviews
47:18 The Return of the 247 Download Show
49:26 Empowering the DJ Community Through Knowledge Sharing
56:29 Overcoming Self-Doubt in Content Creation
01:01:28 The Groove Junction cut
01:01:36 Excitement for Guest's Podcast
01:04:28 The Importance of Sharing Knowledge
01:07:20 Promoting the Podcast and Social Media Presence
01:08:23 Pro
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The rundown is sponsored by Pro Mobile Magazine. Use the discount code GROOVEPMSUB for 25% off your first years subscription.
You can always follow DJ Matty F and DJ Jon Colley on TikTok and Instagram, @DJMattyF and @joncolley238
You can also find The Groove Junction on YouTube
Podcast Website : www.thegroovejunction.com
Email the Matty or Jon at the following
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