What does “value” mean and why can two people walk away from the exact same experience feeling completely differently about what they received?
Grant sits down with marketing veteran Eric Bierbrier to identify the relationship between value, values, and expectations. From airlines and hotels to restaurants, car dealerships, dentists, and even a cup of coffee, they explore how price, convenience, customer service, and the “hassle factor” shape our perception of whether something is truly worth it.
The conversation also covers what happens when businesses lose sight of the customer. Grant and Eric consider how upselling, changing expectations, customer loyalty, and why seemingly small details can make the difference between a one-time transaction and a customer for life.
It’s a practical conversation about recognizing what you value, understanding what others value, and why delivering a great experience often comes down to getting the little things right.