How should you reflect on a year such as 2020?

• Be brutally honest with yourself and your performance, but find the silver linings
• Separate what worked from what didn't, and avoid confirmation bias when talking about them
• But most important of all, do the reflection in the first place!

Also, there's a fun aside about the future of watching movies.

The sipping buds are joined by conversion rate optimization extraordinaire Eric Harrington.

When you decide to improve your conversions, you have a number of questions to ask yourself. What are you going to test? What is the goal? Do you go with your gut? Do you do things on your cart because that’s the way you like to shop online? How quickly should I gather results and change the test?

Eric is here to tell you to dream big, swing for the fences, and throw away your pride and let the numbers speak.

Books and reading material mentioned:

• Thinking Fast and Slow
• You Should Test That
• CXL
• Growth Hackers
• GetUplift
• https://behavioralscientist.org/
• https://www.behavioraleconomics.com/

We're joined by the one and only 'godfather of digital distribution' Kerry Dean to figure out if the customer is always right.

We talk about the give and take involved with partnerships, when to use leverage, and when to lose the battle to win the war.

Feeling the holiday crunch, Todd and Nick give you their thoughts on why Cyber Week is giving way to Cyber MONTH.

In this episode:

• Todd gives a hot tip on how to shift subscription churn rates
• Nick makes a bold prediction.
• Both of the buds preach the good word of B2B seasonality, which very much exists

We’re joined by lover of leads Chris Higgins, Digital Marketing Specialist at cleverbridge, to talk about work-life balance, what is a 'bad' day, and how to calm your work brain.

Then we get down to business and talk about how good lead generation can be when it's done correctly. We tackle topics like the best lead-gen KPIs, lead scoring, how leads work in SaaS, the 'email wall', and many more.

We’re joined by B2B ecommerce evangelist Doug Caviness, VP B2B Strategy & Partnerships at cleverbridge, to talk about an article on marketing to the new B2B buyer.

The B2B ‘buyer’ isn’t some spirit haunting the office park, they’re ‘consumers’ just like you and we should be marketing to them just like a consumer with more buying power.

Also B2B is cool. Take it from the youths.

Todd and Nick talk about the importance of international competencies in e-commerce and in work life.

You will learn:

• What FIGS means
• Crucial local payment methods
• You probably shouldn't use the 'ok' hand sign ever again
• We live in a society

Despite his 5 years in the industry, Nick finally learns from Todd what SaaS actually means. Nick shares his favorite churn reduction tactics. Todd sings a few times. It's a good episode.

Introducing: Sipping From the Firehose. Your hosts Todd Garcia and Nick Oswald navigate the oft-misunderstood world of ecommerce, client success, and knowledge work. While our intrepid hosts tackle some complex concepts, they uncover that most underlying features of work and internet life are much simpler than they seem.