The Growth Distillery

In this episode, Dan speaks with Andrew Therkelson. Andrew is a specialist in understanding human and consumer behaviour and translating that into actions for brands. His career has spanned nearly 25 years, working for some of the biggest global brands, helping them genuinely and empathetically understand the consumer voice and plan new pathways forwards.

He is passionate about the role that businesses play in building a better Australia and in this conversation, they discuss the "Forces of Good framework" for marketers, developed from ground-breaking new research that sheds light on what customers really want from businesses doing good, and the opportunities and challenges that lie in building business as a force for good.

On this episode, Dan Krigstein speaks with Lisa Ronson, adjunct professor at Deakin University, a prolific Australian Marketer & CMO Magazine’s CMO of the Year (2018).

They discuss whether marketers are in the midst of a creativity drought, the power of boredom as a tool for innovation & observations around the world of ‘personal brand marketing’

On this episode, Dan Krigstein speaks with Elaine Dubost, Executive Strategy Director at The Lab Insight & Strategy. 

They discuss  the new mental models of health and wellbeing and how our emotional connections with ‘being well’ have meaningfully changed over the last 12 months, with a bigger and increasingly critical role for brands to play in navigating this ever evolving landscape.

On this episode, Dan Krigstein speaks with Nick Ingate, Founder of Sabbatical Travel and former Partner at the brand consultancy group “The Projects”.

They discuss everything from the increasing relevance of experience and community to consumers and the role they play in the marketers toolkit, to why the business of being well is now everyone’s business.

For more on Sabbatical Travel: www.sabbatical.travel  Comment end

In this episode, Dan speaks with Rikki Pearce, the Managing Director of Verve Australia, and the global lead of Verve’s centre for advanced analytics & quantitative research. In their conversation they discuss the changing dynamics of how we as consumers decide on what we can’t live without : our essentials.

At a time where we are reappraising almost every aspect of our lives post-pandemic, and staring down the barrel of the first economic downturn in over a decade, being deemed as ‘essential’ is going to be your antidote to irrelevance as a brand.

So, how do you make your product or service more valuable, to more people, right now? That’s today’s question that’ll be unpacked on The Growth Distillery.

In today’s episode, Dan speaks with Jaimes Leggett, Founding Partner of Today the Brave and former CEO of M&C Saatchi to discuss what the combination of post pandemic consumerism and an inflationary climate means for marketers.