Bob W. is a fast-growing, profitable startup that’s raised €70 million to transform hospitality through technology. What began as an Airbnb side hustle is now Europe’s top-rated hospitality brand, operating in 10 countries. We sat down with CEO and co-founder Niko Karstikko to discuss their incredible growth journey.
Learn more:
https://bobw.co/
https://generogrowth.com/https://www.linkedin.com/in/nikokarstikko/
(0:00) Introduction
(0:30) From corporate life to entrepreneurship
(3:15) How an Airbnb side hustle and travels in Asia sparked the idea for Bob W.
(7:45) Finding a German co-founder
(12:30) Lessons learned from his first startup
(16:30) The insight and journey to finding product-market fit
(21:30) Building a leaner, tech-powered model for hospitality
(25:00) Early challenges: water damage, bad press, and starting up in Estonia
(30:00) Navigating the pandemic
(33:50) Raising €100 million in funding
(40:02) Expansion and customer acquisition
(51:40) Growing as a CEO: building a strong team and creating the right work culture