Since joining Veritas, Carl Haglund has led the pension company to record-breaking growth in a highly regulated industry. We talk about how he and his team made it happen, the CEO’s role in sales, and how customer experience became their advantage. With Carl’s background in politics and 5B€ in assets under management, we also discuss investing, geopolitics, and why Finland isn’t growing.

Learn more:

https://veritas.fi/

https://generogrowth.com/

https://www.linkedin.com/in/carl-haglund-30b2172/

(00:00) Introduction

(00:30) Why Carl joined Veritas

(05:45) Transforming a legacy pension company

(15:00) Customer experience as a competitive edge

(21:42) Selling as a CEO

(25:30) Why isn’t Finland growing?

(44:00) Investing, macro, geopolitics, and defense