The Growth Zone

Episode 162: When it is time to sack - it is time to pack

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Episode 161: Sales alone do not make a corporate a profitable investment

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Episode 160: Are you losing patience with a large company or is it just time to restructure

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Episode 159: Why is a business with growing revenue lose even more money

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Episode #158: How to streamline a business in a difficult economic situation. Listen to advice on restructuring of companies with 500+ employees.

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Enjoy Christian's conversation with Ishu Singh (Canada) on how marketing automation helps build a flow of attractive content that organically grows your audience.

Who is Ishu Singh?

Ishu has been an entrepreneur for the last 16 years. During his corporate career he built management systems and managed multi million dollar development budgets.

His project, Innstal has been featured in Inc. magazine, Global TV Morning Show, Yourstory, iheart radio, and other media. He learned the depths of the no-code app platforms and developed Scabus to help the small businesses during COVID.

Ishu is also the host of the podcast Starting to know. There you explore and learn about the unmeasurable depths of the business world as we are always starting to know something new about the business world.

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In this podcast episode I am discussing with Oren Greenberg (London, UK): How do we get the marketing to create a massive pull effect that people leave their comfort zone in order to become clients or passionate employees of this startup.

Who is Oren Greenberg?

Oren has a highly regarded digital strategy and commercial expertise to offer. His Marketing Consulting is based in London (UK). Oren is a On-Demand CMO, Startup Investor & Advisor.

He also a mentor in Virgin Startup, which is a not-for-profit company (founded by Richard Branson) supporting entrepreneurship in the UK .

He spends his days helping FTSE 250s and funded startups to navigate the perilous waters of growth and marketing.

He has contributed to the growth of client brands including Investec Bank, Peakon, Wonga, Wink Bingo, Nutmeg, Funding Circle, MarketInvoice and innovation incubation projects within Canon, HomeServe.

Oren knows how handle the big games in marketing as he managed over £10M marketing budgets. His impressive achievement included paid search campaigns with over 13.7 million key phrases.

He is also knowledgable on organic traffic growth and scaling paid search delivery. Oren has been featured in The Telegraph, Social Media Examiner and the HubSpot blog. Oren Greenberg is an instructor on Skillshare and Jolt.

This episode's train of thought:

Our conversation matches todays challanges of new businesses that are in a situation "David vs Goliath".

The discussions concept is based on a scenario where a startup enters a market. 3 big competitors have split up the market betweeen each other (Ratio 100% = 40-30-20-X). Theoretically there is still 10% of untapped market share and a potential that disatisfied customer base and frustrated employees might decide to shift over to the startup.

This is where we discuss how such a startup can successfully move up to taking the place of #3 in the market. The startup presumably has sufficient funds through investors. The challange of the business is not money but actually getting clients (60% B2C + 40% B2B) and skilled workers (e.g. engineers, IT, marketeers, etc.).

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Listen to this podcast conversation with Steve Rodgers in order to understand differences of being a high level Corporate CEO, small business owner, and a serial entrepreneur.

What you will gain by listening?

Find out how company leaders create more productivity, profit, and purpose in their businesses!

Who is Steve Rodgers?

Steve specializes in helping business owners and leaders increase profits while bringing spiritual intelligence into every aspect of their personal and professional lives to invite in success, fulfillment, and abundance beyond their wildest dreams.

Steve was in real estate for 20 years, then a Warren Buffet CEO, and now the creator of Alchemy Advisors and author of The IGI Principles.  His goal is to help others maximize their highest good in life and business, and he'd love to help your audience do the same.

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If you would like to get more insights on how to build a better marketing strategy for your corporation then contact us at prmediareach.com

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Be inspired by this podcast on how to become successful by setting intentions. Understand what is "microshifting" all about and how it does empower people.

Who is Daniel Mangena?

After receiving a late diagnosis of Asperger’s and experiencing a life-shattering trauma at the age of just 20, Daniel struggled for 7 years to keep these revelations and events from spilling into every area of his life.

As a result of his struggles, Daniel built a simple, four-step system called the "Beyond Intention Paradigm".

Through his motivational speech, Daniel shares his vision of empowerment and joy. His prolific work recently earned him a spot in the Wall Street Journal as a “Master of Success”.

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https://ejournal.businessboostertoday.com/BBT-INT-2020-01.pdf