The Growth Zone

Learn to apply authoritive and relevant link building strategies in your business. Work on delivering value instead of spaming the google search algorithm. 

Backlinks strategies can cut marketing expenses by 75% when organisations make the effort to be consistant and clear in their marketing strategy. Thereby the audience will be accepting the positioning and branding that an organisation is using to anchor a call to action marketing message.

Some of the best marketing anchors were formed in the 60ties but later forgotten by a leadership with no understanding of a human's reaction to a marketing message that makes sense.

As the client base of companies is becoming ever younger as millenials and X generation move up the ranks, marketing departments must rethink their strategies. Global brands like google have recognized what drives traffic and ROI. 

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(148) How do you evaluate which backlinks are good link relevance.

Learn how to evaluate which backlinks have a good link relevance. The current algorithms of google look at the content of the seed websites and that of the site who is getting traffic passed on through that link.

Google matches the words on the seed subpage and the page of the other website where visitors are being taken too. If both sites have no obvious matching then that would be like linking a page about boats and a page on mountain climbing. That would make the engine believe this is not a highly relevant connection between both sites.

Hence, the site might get just half of the potential score that could be passed on because the site has the words "boat tours in stockholm" and the other site "climbing african mountains". If in contrast both sites would be about programming IoT devices then the link with pass on up to 100% of the available score to the target website.

This brings us to the Link semantic indexing which also often stated as LSI. If the seed website has the words "aircraft maintenance" and the other "aircraft repair parts" then google will notize its up to 75% relevant as the words repair and related to maintenance but not identical words.

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Learn from this podcasts 2nd training session on what part does link authority play in backlink marketing ...

The domain authority score can be partly derived from a range of tools that generate such scores. This gives us a bit of an insight into what google's algorithm thinks of our website. Domain rating has a score range of 0 to 100 and is often refered to as DR. The tool ahref uses this metrics score.

If you use the tool majestic you will look for the trust flow which is visible in the TF column. The other metric is called Domain Authority (DA). Then there is another factor that influences your websites ranking. That is the RD value. This is the amount of referring domains that drive traffic to that website.

A website keeps getting traffic from other places including from google then the search engines will value the website much higher that other sites with less traffic.

147

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Learn how the google algorithm influences your business websites by listening to this podcast section comprising of 20 educational units.

authority = score how credible you are by having other links.

seeds site are big website like newspapers (e.g. BBC.co.uk, wallstreet journal).

The score of these sites is extremely high at the top level of the score system.

Innerpages of such sites are slighly lower but they contain relevant content.

If these pages link to an external website their score is being passed on to the external source to a certain degree.

If that external site links to a 3rd website then that remaining score flows to the other site. So this could be a flow going from 80 to 60 to 40 to 10.

Other links pointing to that particular page also pass on scores so that it gets added to a total score. That equates to the pages authority.

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Discussing with Stacy Bahrenfuss: How Realtors Can be Empowered to Build the Business They Desire, with Abundance and Collaboration instead of Scarcity & Fear

1) How can you start a real estate business while the economy is going into recession?

2) How do Real Estate managers and brokers work to better empower their realtors?

3) How can realtors raise their level of professionalism with the intent to better service their clientele?

4) What is your secret sauce to remain positive and keep your team in high spirit while everything around seems to suffer from the recession

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