The Growth Zone

Episode 154: Listen to my conversation with JJ Caffey from San Fransciso about the new situation many workers find themselves as working from home has become a longterm reality.

Who is JJ Caffey?

JJ Caffey is an entrepreneur specializing in the future of work. As Founder & CEO of Order In, a private membership club for the leaders of remote work, JJ is building a better workday by researching, studying and developing the future of the office and work trends.

Why you need to listen to this episode:

Now more than ever employees are working from home due to COVID-19.

People are experiencing remote work for the first time and wondering will there be an office to go back to?

JJ offers listeners a better understanding of this new role as a remote worker and its effects. Listeners will better understand the relationship between physical space & productivity , building unity & culture among your team when you work remotely and isolation and lack of structure.

 

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Lets go a step deeper in to understanding how to examine the health of your backlinks authority by listening to this educational podcast relating to google ranking strategies.

As we heard in a previous episode, the authority of our links have a significant impact on our ability to rank on a position that will help our cause.

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Episode 153: How to examine the health of your backlinks authority

Lets go a step deeper in to understanding how to examine the health of your backlinks authority by listening to this educational podcast relating to google ranking strategies.

As we heard in a previous episode, the authority of our links have a significant impact on our ability to rank on a position that will help our cause.

If we are a company that manufactures coffee machines then we want to be on the first page of google when people are looking for such devices. Hence, we need backlinks that convince google about the relevance and importance of our website being suggested to people searching for such products.

If we take great care in acquiring such good quality links then we need also to put the effort into writing good content. Unfortunately this does not mean you can go on holiday once you have those backlinks pointing at your website.

You have to regularly monitor what is happening to your website and important pages in that website of yours. Look where they score. Use professional tools as as they make you more efficient and accountable.

Also look at what is happening to the domain authority of the domains that have been beneficial to your own score. Have these websites been falling in rank or are they now permanently offline?

This might make it necessary to go search for new places to get your backlinks from. Link farms are not a good idea as they have no real value to visitors. Google is looking at such websites that are just a website full of links with no relationship to each other.

 

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If you would like to get more insights on how to build a better marketing strategy for your 6-9 figure business then visit us at www.prmediareach.com

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Gain a better understanding on how to monitor what your competition is doing so you can build better backlinks. You must avoid to violate google rules as this would lead to penalties. When you are using a seo tool you can see what your competitors are doing in order to rank ahead of your website. You might even be able to see how beneficial they are.

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Episode 152: How to monitor what your competition is doing so you can build better backlinks

Gain a better understanding on how to monitor what your competition is doing so you can build better backlinks. You must avoid to violating google rules as this would lead to penalties. When you are using a tool like diib.com or ahrefs you can see what your competitors are doing in order to rank ahead of your website.

Many tools are focused on google as this is the market leader. Nevertheless, there is a correlation between your ranking on google and the ranking on bing and yahoo. Hence, a good position in yahoo might help you move one step up. If yandex decides your content is very good, google might try to reevaluate your content or even index it again.

Using above mentioned tools you can see how many backlinks that competitor has and where they have been placed. You might even be able to see how beneficial they are. You might want to try to get a link on that particular site.

In some cases it would not be wise to try to be located on the same website. Hence, some backlinks have negative impact on that competitor's ranking.

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In this episode you will learn how to select an ideal wording for anchor texts as google derives from it critical signals for relevance scoring. Avoid having multiple links pointing at your website using the exaclty same anchor text.

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Episode 151: Selecting an ideal wording for anchor texts as they are critical signals for relevance scoring

In this episode you will learn how to select an ideal wording for anchor texts as google derives from it critical signals for relevance scoring. Avoid having multiple links pointing at your website using the exaclty same anchor text.

There are 4 types of anchor texts:

A Brand Anchor Text contains the name of a brand or part of URL of that brands website. The Money Anchor Text has keywords which have a buying related CTA such as "Buy coloured socks".

The 3rd type is a Compound Anchor Text which is a combination of a brand and a money keyword. This would be in our example: "Buy coloured happysocks".

The 4thy type of anchor text is a text that is not related to the other 3 categories of anchor texts. Such a general purposed anchor text wourld be like "read more" or "download PDF".

In order to avoid being penalized by google you should place your anchor texts where they are relevant and beneficial to the visitor.

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Please share this episode on social media if you found the content helpful. Support the show by submitting a rating or review to itunes or podchaser.com

If you would like to get more insights on how to build a better marketing strategy for your 6-9 figure business then visit us at www.prmediareach.com

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Download a free copy of the business booster today magazine

Get your FREE Copy of BBT Magazine: 

https://ejournal.businessboostertoday.com/BBT-INT-2020-03.pdf
(Alternative link: https://bit.ly/3mFYYc0)

Learn how you handle backlinks that are nofollow or dofollow links. Unterstand when a nofollow link is helpful and when you should not pay for such dead end links on other sites.

The core value of nofollow links is ... If there is no real chance to ...

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Episode 150: Learn how you handle backlinks that are nofollow or dofollow links. Unterstand when a nofollow link is helpful and when you should not pay for such dead end links on other sites.

The core value of nofollow links is the traffic they are sending to your website. If there is no real chance to get a significant amount of traffic then you will not benefit from such nofollow links pointing at your pages.

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Subscribe to our podcast news & get a content strategy guide free: https://follow.prmediareach.com

Please share this episode on social media if you found the content helpful. Support the show by submitting a rating or review to itunes or podchaser.com

If you would like to get more insights on how to build a better marketing strategy for your 6-9 figure business then visit us at www.prmediareach.com

Download a free copy of this business magazine

Get your FREE Copy of BBT Magazine:

https://ejournal.businessboostertoday.com/BBT-INT-2020-03.pdf
(Alternative link: https://bit.ly/3mFYYc0)

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Learn to apply authoritive and relevant link building strategies in your business. Work on delivering value instead of spaming the google search algorithm. 

Backlinks strategies can cut marketing expenses by 75% when organisations make the effort to be consistant and clear in their marketing strategy.

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