In this episode, you’ll hear about:

• What RevOps is 
• Why it is important
• What is the difference between RevOps and Sales Ops
• The key revenue operation metrics and the role of technology
• How to get started

You’ll hear about:

• An interesting definition of Product-Market Fit (PMF)
• The biggest mistake founders make on their way to PMF
• How to understand if users are ready to pay to solve a problem
• Talking to your users early in your startup’s journey
• Aliya’s 3-step framework for customer interviews
• Signs that indicate that PMF is not happening

You will hear about:

• What is a fractional CMO
• What traits does a Fractional CMO have
• Why hire a fractional CMO
• How to become a fractional CMO

You’ll hear about: What omnichannel marketing is, The 3 variables of omnichannel marketing, How to start with omnichannel marketing, The importance of email marketing,  A real example from an influencer brand

Join Yoav Farbey to learn more about: not falling in love with your ideas, but with the customer and problem-discovery process, not building the wrong solution for your audience, good and continuous product discovery, 5 principles for product discovery.

You’ll hear about:

• why is leadership in startups important
• skills of an effective leader
• leaders vs managers
• what makes ineffective leaders
• how to become a great startup leader

You’ll hear about:

• not making a decision, an act that practically is still a decision
• decentralising decision-making in tech products and the devil in the details
• marketplaces, how to start them and how to segment your audiences
• executing quickly and learning for the next steps, compared to staying still
• what strategy is and what strategy shouldn’t be

In this episode, you’ll hear about:

• where to place your focus and why
• how the day and the week of a CMO looks like
• the no phone, no computer rule
• how a generalist prioritizes his work and responsibilities
• how culture enables teams to improve performance

You’ll hear about: 

• how to balance an agency job and freelancing 
• how a growth hacker’s week is scheduled 
• getting things done, as a framework to prioritize your work 
• leading as a way to work side-by-side with your team and 
• fighting bureaucracy and “challenging” authority to find more meaning in your work

You will learn about:

• the mistake of companies having sales lead the transition to Product-Led Growth
• Product-Led Growth being confused with growth marketing
• examples of Sales-Led Growth vs Product-Led Growth
• decreasing time to value and NOT handholding users across their journey
• the Zoom and 1Password examples