You’ll hear about:

• mapping out the steps of the JTBD
• understanding the steps of the customers
• why interviewing recent customers is important
• when to apply the JTBD and when not to

You will hear about:

• customer funnel tracking at startups vs mature companies
• starting simple and not trying to get too much too fast
• converting your customers’ journey into fuel for your growth
• retention tracking through cohort analysis
• how segmentation relates to customer funnel

You’ll hear about:

• a conversion-copywriter’s point of view about startup home pages
• what makes a good startup home page
• 3.5 steps to develop your home page
• how customer research is involved
• the 7 Sweeps of Copy Editing

You’ll hear about:

• pricing as a go to market exercise
• changing your pricing every 6 to 12 months
• how pricing aligns with every function of the business
• a ton of reasons behind rethinking your pricing
• 4 steps to proceed with your restructuring
• how customer research comes into play to solidify your positioning

In this episode, you will learn more about:

• the sense of urgency and accomplishment for early stage bootstrapped companies
• how to choose what business to build
• ideas in isolation vs real-world observations
• how talking to customers can change what you build
• just starting your efforts, and getting your hands dirty

You’ll hear about:

• Product-Led Growth for startups vs more mature companies
• why Product-Led not being a replacement for sales and marketing
• great onboarding experiences, “aha” moments and points of friction
• what product-led acquisition means and how it relates to monetization

You’ll hear about:

• startups thinking that they have it all figured out
• why running ads is not growth
• understanding yourself, your data and balancing your qualitative and qualitative mind
• building growth loops, magic moments and time cycles
• word of mouth and users talking about your brand and the depth of usage

You’ll hear about:

• brand, marketing and growth “interacting” in order to achieve a unified goal
• tactic led approaches and what’s the problem with them
• planning for both short-term and long-term growth
• the transformational power of vision, compared to goals
• explaining to your team why their work matters, and how this can help you grow
• the in-house subject-matter expert approach

In this episode, you’ll hear about:

• the value and the dangers when dealing with customer data
• why gut feeling is not scalable
• how you can use Customer Data Platforms
• 4 steps that every early stage startup could follow
• the difference between leading and lagging indicators

You’ll hear about:

• Repeatable sales strategy
• Maximising the value by identifying the problems a business is solving
• Best practices around sales strategy
• Walking before running, and iterating
• Asking the right questions to stay in the conversation