You’ll hear about:

• the “symbiotic relationship” between positioning and branding
• the top mistakes in the domain
• the good and the bad news about startups
• April Dunford’s framework for positioning a company against competitors

You will hear about:

• how an article with 200+ ranking factors can be misleading
• understanding what Google wants to rank for any keyword
• accountability in the SEO industry, and KPIs such as indexing and impressions
• high quality content production (BOFU and TOFU)

You will hear about:

• how easy it is to get started
• the importance of research in cold email
• what email market fit is and how to write copy that converts
• what to do after a positive response
• what to automate and what to do manually

You’ll hear about:

• the importance of culture fit with your teams
• habits of a 3rd time founder
• dealing with dreadful tasks, and their relevance with automating, delegating or hiring
• what founders can do to find more balance & well being in their life
• how to identify your zone of mastery

You will hear about:

• Common mistakes when dealing with startup validation
• The Problem Solution Product framework
• Why entrepreneurship is a process
• Solving needs that the customers will pay for
• When your customer research is enough to proceed to the next steps

And all those in less than 20 min

You’ll hear about:

• Most common problems around marketing operations
• The size of your marketing team
• How to build a demand gen or ABM program with scarce resources
• What you should be automating first

You’ll hear about:

• At least 3 mind-blowing insights that you don’t know about cold-email
• The 3R email framework
• The importance of the preview and the subject line
• How patience comes into play

• Why giving feedback fails and common mistakes around the process
• The backfire effect of giving feedback
• Various feedback-related fallacies
• What leaders can do to help themselves and their team
• Ways to improve the process of giving feedback

• Using customer research to cut through the fog of "what are we doing right now?"
• Who should be responsible for doing user research
• Figuring where the drop-off in growth is happening
• What questions to ask during user research calls to inform acquisition and retention optimisation strategies
• Being honest with yourself. Are you really mission-critical anymore?

• Common misconceptions with online businesses
• What to prioritize when starting one
• “Doing your math”
• High vs Low ticket offers
• The mindset behind service-based businesses