Buffer is a social media management platform. It has grown to over 80 employees and zero offices.

On this episode of the GrowthTLDR podcast, we talk to Kevan Lee, VP of Marketing at Buffer about this experiences working as a remote manager.

We talk about the importance of building personal connections with your team. How regular feedback is crucial in making you a better leader. And, how does transparency change as the company grows?

Venngage is a free infographic tool used by over one million people. How did they acquire so many people?

We talk to their Chief Growth Officer Nadya Khoja on how they built a repeatable content marketing playbook focused on acquiring new users from Google.

We discuss Venngage's north star metric, their content marketing playbook that helped scale user growth and why link building is so important to win at SEO.

Hotjar has grown a lot in popularity over the past four years. Over 400k websites are using Hotjar, and they have over 21k paying customers.

We talk to David Darmanin, founder and CEO of Hotjar about his experiences in building such a successful company.

In particular, we focus in on the roles that both freemium and being a remote only company have played in their companies success, with their tool being used on over 400k websites, and having grown to 21k paying customers.

CreditKarma is a hyper-growth company. When Matt joined 3.5 years ago, he had eight engineers, today that number has grown to over 100.

Matt helped to create a culture of growth at the company. During his time the growth function went through many different structures. Today it's decentralized across teams.

On this episode, we talk decentralization of growth, why it's essential to create empathy between teams and how do you develop a culture of growth in your company

For product-led companies focused on SMB and mid-market, a standard growth opportunity is to stretch their business upmarket.

Often companies with a low touch go-to-market are faced with the question of layering on a higher touch business to go after more advanced customers or lose those customers to competitors.

In this episode, we talk to Hana Abaza about her experience in marketing ShopifyPlus to a new audience segment. We touch on her marketing plan, tactics and the role of product marketing.

How can you build a world-class product team?

We talk to Claire Vo who is the co-founder of Experiment Engine (sold to Optimizely) and now SVP at Optimizley about this very subject.

We cover:

- Why world-class product teams are entrepreneurial, autonomous and focus on customer value.

- How to build a diverse product team, and why that's a great thing

- Why experimentation should be part of your product teams culture

Happy Growing

How can fast-growing SaaS companies apply growth principles across their marketing team?

Ferdinand Goetzen is the chief growth officer for Recruitee based in Amsterdam who has over 40 employees and are growing fast.

We talk about how Recruitee has applied growth principles across their marketing team, in how they generate leads, do branding, and work with the product team to improve the user experience.

How would you like to be ahead of the curve on how you can rethink your content marketing strategy? You know early adopters generally win, right?

In episode 23 we talk to Jimmy Daly from the content marketing agency Animalz about how you should stop thinking of your blog as a publication.

Instead, you should think about how your content can win the hearts and minds of your audience.

What we cover in Episode 22

What's it like to work in a company that has a genuinely viral product, or to do growth for a marketplace?

In this episode with talk to Brittany Bingham who is the VP of Marketing/Growth for RaiseMe.

Brittany talks to us about structuring marketing and growth teams, how to scale customer acquisition, and how to track your success via a north star metric.

Pinterest is an incredible success story. Founded in 2010, they now have well over 250 million monthly active users.

Pinterest is also known for having an excellent growth team who have documented a lot of their work online.

In this episode, we catch up with Jeff Chang, who is a tech lead on their growth engineering team to talk about how you set up a growth team for success.