How many of us get knock backs in our careers? How many of us let those knockbacks hurt our success?

Wil Reynolds is the founder of Seer Interactive, a globally renowned marketing agency with over 150 employees. He decided to start Seer after he spent 18 months looking for a role in marketing but didn't get a single interview.

Fast forward to Seer's success, and two of the companies who turned Wil down for interviews recently asked him to buy them out.

We talk to Wil about his success.

On episode 39 of the GrowthTLDR we talk to founder and CEO of LighteningAI, Colette Nataf about the effects of AI in marketing.

We cover:

- How Colette used her time working for successful B2B SaaS companies to validate her business idea.

- Why AI is better placed to help brands find the long-tail of their interest groups

- How Colette is building a low touch self-serve business model

- and much more...

Enjoy the episode!

There is a misconception that high growth companies are overnight successes. You often don't hear the real story on how it took years and a lot of hard work to build that success.

We talk to founder and CEO of ActiveCampaign Jason VandeBoom about their growth story.

We talk about their rapid growth from 20 employees to over 400 in the past 4 years, why they took funding in 2016, and how Jason feels customer experience is a company's real moat.

In a growing company there is no end of opportunities to invest time and effort in, how do you decide upon the ones worth that investment?

We talk to Garrett Moon, CEO, and Co-Founder of the rapidly growing CoSchedule about his 10X formula for growth.

We cover how CoSchedule created a winning content marketing strategy by focusing on competitors weaknesses and how they turn that demand into paying customers.

Happy Growing!

Is brand your only moat left?

We talk to April Dunford on how a clear and differentiated point of view is what helps to make a company successful, not the brand.

We also cover:

- What do we mean by brand? How does it differ from creating a point of view in the market?

- Does every great brand position themselves against an enemy?

- Why most brands over complicate their positioning

- Why freemium is probably the wrong model for most SaaS companies

Happy Growing!

We're big fans of product-led companies, and Loom is an example of how growth for them can be rapid if you get all of the key elements correct.

Loom is a product that has natural virality and easily spread within companies through one individual's usage.

We talk about Looms journey to near one million users (based on installs of their chrome plugin) - their acquisition efforts, why they switched focus to activation, and how they added a paid tier to a free product.

We talk to Edward Ford, Marketing Director at Searchmetrics about customer research and how marketers often undervalue the impact of it. We cover the essential customer insights to get and the importance of understanding your customer’s buying trigger.

We also talk about the Walmart content strategy and how you can implement it to grow organic demand for your product. We get into why it’s modeled on Walmarts growth strategy and how exactly you can leverage it for your marketing efforts.

In this episode, we talk to Jessica Weiz COO of Soapbox about their move from a sales-led to a product-led company.

Soapbox got rid of their entire sales team and instead moved to a freemium, touchless model.

We get into the advantages of adopting a product-led model, including the upside of having more people experience the value of your product, how freemium can grow demand for your product, and how adopting a product-led model doesn’t mean you’ll never have a sales team.

For high-growth companies, it's easy to become fixated on growth at all costs. You obsess over the number of new customers you're acquiring each month and start to forget about the quality of work or service you're delivering.

In this episode of the GrowthTLDR, we talk to Garrett Mehrguth who is CEO and founder of fast-growing B2B search agency Directive Consulting, on why growth at all costs never results in long-term success.

Reforge is the premier platform to learn all things growth. It was founded by Brian Balfour who has founded a number of companies, along with working for high growth SaaS companies like HubSpot.

In this episode, we talk to Brian about the 3 critical steps to adopting growth within a company, the importance of growth models, and how to find your product-channel fit.