We talk to Jason Barbato, the global growth lead at IBM on how growth has been adopted at the company.
We cover
- How the growth team IBM is organized into three pods, growth engine, nurture love, and experiments.
- The evolution of growth at IBM and how one experiment completely changed the trajectory of growth at IBM.
- Why Jason now runs an internal growth accelerator program at IBM and how it's helping to take product teams from zero experiments to over 500.
Happy Growing!