Live Streaming - Live show #03 - The next part in your journey is to prepare for battle to make sure every possible aspect is covered, starting with your largest new business asset, your website. 

Traditional B2B sales strategies like telesales and cold calling have long been the standard for companies looking to grow their businesses. However, these methods are often time-consuming, inefficient, and can lead to missed opportunities. As a seasoned business professional with over 30 years of experience, I have discovered a more effective and profitable way for businesses to grow and reach their total addressable market, using a combination of email, social media advertising banners, and weekly live streaming shows.

• Just to make you aware of our video series, all recorded live, here are the links to the other shows after you've watched this episode: -
  • Show 1 - Live Streaming: B2B Advice
  • Show 2 - Live Streaming: Digital Content for B2B Success
  • Show 3 - Live Streaming: The B2B Exposure and Promotion Plan
  • Show 4 - Live Streaming: Engaging B2B Prospects at Scale
  • Show 5 - Live Streaming: B2B Roadshows, Events and Podcasts
  • Show 6 - Live Streaming: Digital Selling Review

I hope you enjoy the above video as I explain all the relevant aspects of Live Streaming & B2B Promotion.

The first step of every business relationship begins with your prospect learning about you and your company. Sadly, this is where most B2Bs fail, and it just goes downhill from there.  Here’s the show outline: -

Show #2 Creating Content Prospects Want

• The Problem with Marketing & Content
• Dark Funnel & Dark Social
• Brochures & Books
• The Difference Between Blogs & Articles
• Personas vs Relevance – Primary/Secondary…
• Create Anything a Prospect Wants
• Just to make you aware of our video series, all recorded live, here are the links to the other shows after you've watched this episode: -
  • Show 1 - Live Streaming: B2B Advice
  • Show 2 - Live Streaming: Digital Content for B2B Success
  • Show 3 - Live Streaming: The B2B Exposure and Promotion Plan
  • Show 4 - Live Streaming: Engaging B2B Prospects at Scale
  • Show 5 - Live Streaming: B2B Roadshows, Events and Podcasts
  • Show 6 - Live Streaming: Digital Selling Review

B2B new business development is in desperate need of change.  After many years I have developed the ideal strategy for technology, SaaS and Services businesses to adopt immediately at very little cost.

The issues surrounding poor business performance in terms of sales is self evident.

Listen to this podcast and make your own decision what your business should do next.

When everything seems to be crashing down around you, there has to be one person who is the voice of reason, and in business, it always falls on the shoulders of the CFO.  However, when it comes to new strategies and direction, one can only execute plans based upon the available information.

When it comes to sales and marketing, CFOs can tend to shy away because much of the conversation is irrelevant unless they want more budget.  And that's exactly why there's a problem.  The budget marketing have been depleting has proven to be wasted and to drive this home, the average tenure of CMOs is dipping below eighteen months.

Every business needs new sales and new customers, but it's not as easy as some think.  Because of the complexity relating to marketing, sales, IT, customer service and success, a new perspective is desperately needed to help steer your business through this problem and it's not a matter of cost (it will cost pennies!).

After my thirty five years in business, I can confidently say you will have never listened to or read anything like our recommendations how to restructure your B2B organisation, yet as CFO, you are the only person who will dispassionately review any recommendation, based upon the financial viability and benefit to your company.

This will be the most exciting and revealing 60 minutes you will have encountered about the possible new direction your business can follow to increase sales and growth whilst at the same time reducing operating costs and increasing profitability.

If you want to download a written copy of the podcast which includes the diagrams and statistics, follow this link to the salesXchange web page. 

So much has changed over the past couple of years for B2B organisations and no more so than in the area of generating new business.  The trouble is, the main players involved are realising that the activities they were used to undertaking don't work.

It's not that they don't work anymore, they never worked properly in the first place and as a result CMOs are being fired or moving on at an alarming rate, dipping below eighteen months as the average tenure.

Nigel and Liz explore the reasons behind this disturbing trend and provide some ground-breaking alternatives to securing new business without breaking the bank. 

Join Liz and Nigel they review the impact of the COVID lockdowns and explore whether or not the issues that have been revealed were as a result of the lockdowns or perhaps they were factors that were simply waiting to come to the surface and were inevitable.

Generating new business has never been more sensitive or even confusing for many people.  Fortunately Nigel & Liz have got some of the answers.   

 

More opportunities than you can imagine: Going live isn't just for B2C organisations, it's a complete approach to communicating who and what you are as a business. When it comes to B2B, live streaming has so many possibilities and opportunities, it's mind-boggling. Join Nigel, Liz and Dean as the talk about what else live streaming can do for your business.

Institutional Descriptions Damage Business
We have all accepted the demands of financial institutions to conform to the compliance guidelines for our businesses. Well, we would wouldn't we, especially as no one wants to get in to trouble with the Tax Man. However, some of the descriptions unwittingly force businesses to adopt unworkable practices that do far more harm than good. 

This is the most important B2B Live Stream you will ever hear...

Telesales is unsustainable and not financially viable!

First you need to grasp the cost side of things! A telesales person or Business Development Representative will cost you about £4k per month and 'dial' approximately 1400 times per month (60-70 calls per day). Live Streaming will cost you about £1000 per month and you will email 40,000 people per month and a percentage will be looking to buy your product. But there's even more to Live Streaming than just the cost and exposure benefit.

Is your digital content accessible and up for the job?

After spending time preparing and setting up your live stream, once it's over, where can your prospects go and what would they expect?

Join me today as I cover this important element of the new business generation process.