The Guidebook

Michelle went from B2B SaaS marketer to freelance copywriter and marketing coach. 

She knows the importance of authentic networking, the time it takes to build client relationships, and the need for empathy in marketing. 

That’s why we talked about: 

- misconceptions of success in the online space

- the challenges of personal health in business

- the significance of rest periods in entrepreneurship

- awareness and problem-solving in personal growth

- redefining success on your own terms

- corporate burnout

- the power of community in supporting solopreneurs

And, of course, we share our tips for simplifying marketing: 

- how to systematize content creation while maintaining a sense of personal expression

- authenticity in marketing

- creative expression in content creation

- the significance of personal connections in marketing strategies

- collaboration among creatives

- the power of effective headlines in marketing

- simplifying tools for productivity

We’re really emphasizing experimentation in finding your voice and the need to let go of societal expectations surrounding success.

Find Michelle Online:

LinkedIn: https://www.linkedin.com/in/michellekjhsu/

Instagram: https://www.instagram.com/its.elleshe

Threads: https://www.threads.net/@its.elleshe

Substack: https://itselleshe.substack.com/

YouTube: https://www.youtube.com/@its.elleshe

Find Rachel Online:

LinkedIn: https://www.linkedin.com/in/rmeltzer/

Threads: https://www.threads.net/@rachelhmeltzer

YouTube: https://www.youtube.com/@rachelhmeltzer

Newsletter: https://rachelhmeltzer.myflodesk.com/the-fizz

Anna Burgess Yang went from product manager at a tech company to full-time freelance content marketer.

Alexa Phillips, founder and chief brand architect of Bright Eyes Creative, shares her journey from a passion for journalism and fashion to establishing her own brand architecture business. She’s on a mission to empower other creatives to monetize their talents. We talked about:

→ the future of creative entrepreneurship → Alexa’s journey as a creative entrepreneur

→ the resurgence of magazines

→ Alexa’s AI hot-take

→growing up with entrepreneurial parents

→ pivoting in business

→ business vs. employee mindset

→ all things branding

Find Rachel Online:

Find Alexa Online:

Full Show Notes + Transcript: https://meltzerseltzer.com/the-guidebook-podcast/alexa-phillips-architects-brands

Kara Perez, founder of Bravely Go, talks about her journey from struggling with debt to becoming a financial educator and author. She also shares her experiences as a digital nomad, the challenges of balancing content creation with personal life, and the journey of writing her book on money and sustainability.

In the last episode of season 4, I chat with Maari Casey. Maari is an ad agency art director turned freelancer turned entrepreneur.

In this episode with Maari, we chat about:

✨ The benefits on personal life of entrepreneurship

✨ The abundance of opportunities for freelancers

You can learn more about Maari at:

Learn more about Rachel Meltzer and Pop Club on:

Overcoming Fear: 5 Barriers Holding You Back from Major Life Transitions - with Marie-Pier Tremblay

This week we have a special surprise! Me and Marie from Self Growth Nerds are doing a collab podcast episode! 

Marie is a former designer and illustrator turned certified coach, who discovered the transformative power of pursuing her wildest dreams after completing the Pacific Crest Trail.

In this episode, we dive deep into:

→ The 5 telltale symptoms of living out of alignment with your true self

→ The 5 biggest fears holding you back from making a change (and how to reframe them)

→ The life-changing benefits of pursuing your truth

Practical tools to help you overcome self-doubt and lead a more meaningful life

Marie shares her personal journey of transformation, including writing a book, starting a podcast, changing careers, doubling her income, and embracing her authentic self. Learn how you too can make bold changes without freaking out!

Join us for a The Brave New Path retreat! Book your spot at selfgrowthnerds.com/retreat

⚡️ Limited spots available - sign up before September 1st!

Whether you're feeling stuck, unfulfilled, or simply curious about what more life has to offer, this episode will inspire you to take that first step towards the life you truly desire. Tune in and discover how to align your actions with your deepest values for a more vibrant, authentic existence.

On this weeks episode of the Guidebook podcast, I'm talking to Wudan Yan from the Writers Co Op.

✨ What kind of journalism work she currently does.

✨ Wudan's new business venture, which is a fact checking agency and so much more.

You can learn more about Wudan at:

Learn more about Rachel Meltzer and Pop Club on:

This week, we are talking to Melanie, a freelance writer and editor, and the host of two podcasts: The Deliberate Freelancer and Association Station.

In my episode with Melanie, we chat about:

✨ Travel and solo travel

✨ Melanie's journey from journalist to freelancer

✨ In's and outs of how to start a podcast

You can learn more about Melanie at:

Learn more about Rachel Meltzer and Pop Club on:

My chat with Daniel has to be one of the most energetic conversations on the Guidebook Podcast. And with the guests I've had so far, that's a big claim. I had a blast chatting with Daniel Brenneman, co-founder of Empathy Marketing Co, an agency helping you find marketing clarity through the power of emotional marketing.

In my episode with Daniel, we chat about:

✨ The power of genuine connection in business

✨ Aligning with your true mission and letting your brand personality shine

✨ Using storytelling and video to connect

✨ The importance of soft skills in marketing, and more.

You can learn more about Daniel at:

Learn more about Rachel Meltzer and Pop Club on:

In this episode, I chat with Ray Slater Berry, founder of DSLX, a tech content agency on a mission to empower diverse and minority group writers to write.

In this episode, we chat about:

✨ Getting started freelance writing

✨ Beach volleyball and fiction writing

✨ Starting an agency and business with a partner

✨ Balancing work and passion

You can learn more about Ray at:

Learn more about Rachel Meltzer and Pop Club on: