The Guidebook

The Guidebook

By Rachel MeltzerBusinessCareers
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The Guidebook episodes

  • Mara Watts on balancing motherhood and freelance life

    This week I'm joined by my new friend from LinkedIn Mara Watts. Mara is a mom of 3, a yoga instructor, a freelance writer, a plant mom, and full-time latte sipper.

    We cover loads of ground in this episode including:

    ✨ Tips for balancing freelance writing, and self-employed work with motherhood

    ✨ Overcoming rejection and asking for more from clients

    ✨ The importance of a strong portfolio

    ✨ The importance of movement and it's link to doing better work

    You can learn more about Mara at:

    • ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠
    • Mara's Portfolio
    • Learn more about Rachel Meltzer and Pop Club on:

      • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
      • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
      • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
      • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Resources & Courses⁠⁠⁠⁠⁠⁠⁠⁠⁠

      • 46 min
      • Getting over perfectionism with Will Stevens

        This week on the Guidebook Podcast I'm joined by my new friend Will Stevens. Will is a fractional leader and go-to-market specialist, who founded Gain Growth Consulting, a practice that simplifies strategy and develops execution plans for clients. Will also hosts his own podcast called Solopreneur Stories. In my chat with Will we cover a lot of ground, including:

        ✨ Wills transition from employee to self-employed

        ✨ Motivations behind his business & startup challenges

        ✨ Niching and identifying ideal clients

        ✨Getting over perfectionism and treating a business like an experiment

        You can learn more about Will at:

        • Solopreneur Stories Podcast
        • ⁠⁠⁠LinkedIn⁠⁠⁠
        • Learn more about Rachel Meltzer and Pop Club on:

          • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
          • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
          • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
          • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Resources & Courses⁠⁠⁠⁠⁠⁠⁠⁠
          • 53 min
          • Blair Sharp is learning to thrive with ADHD

            This week we have Blair Sharp on the podcast. She's a mum, wife, and writer from Minnesota, who specializes in mental health, parenting, and wellness content, regularly shares her insights on LinkedIn, and writes a newsletter called Hey Freelancer to motivate others to build their dream businesses.

            In this episode, we talk about:

            • Pros and cons of working a 9-5 compared to freelancing
            • Learning from and collaborating with competetors
            • LinkedIn strategies
            • ADHD and how it impacts both work and personal life
            • You can learn more about Blair at:

              • ⁠Blair's Website⁠
              • Hey Freelancer Newsletter
              • ⁠⁠LinkedIn⁠⁠
              • Learn more about Rachel Meltzer and Pop Club on:

                • ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠
                • ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠
                • ⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠
                • ⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Resources & Courses⁠⁠⁠⁠⁠⁠⁠
                • Disclaimer: We talk about money in this episode. This is not financial advice; we are not financial experts. If you need help with your finances please find a credible, licensed professional to help you! We’re just talking about our experiences and what worked for us.

                  1 hr 7 min
                • Sarah Anto wants you to think like a startup founder

                  In this episode, I sit down with Sarah Anto. Sarah helps female founders in the tech industry to start their businesses and prepare for fundraising. As a passionate advocate for women in entrepreneurship, Sarah shares her wealth of experience and insights. From launching her startups to empowering other women, she's full of really interesting insights and takeaways from the world of tech startups.


                  In this episode, we talk about:

                  • Tech startups and the parallels with solopreneurship
                  • Building sustainable long term viable businesses
                  • Digital nomad life in Europe
                  • You can learn more about Sarah at:

                    • Sarah's Website
                    • ⁠LinkedIn⁠
                    • Learn more about Rachel Meltzer and Pop Club on:

                      • ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠
                      • ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠
                      • ⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠
                      • ⁠⁠⁠⁠⁠⁠⁠⁠Free Resources & Courses⁠⁠⁠⁠⁠⁠
                      • Disclaimer: We talk about money in this episode. This is not financial advice; we are not financial experts. If you need help with your finances please find a credible, licensed professional to help you! We’re just talking about our experiences and what worked for us.

                        51 min
                      • Monica Shaw juggles multiple revenue streams

                        This week in The Guidebook I'm joined by Monica Shaw. Monica is a freelance writer, mountain leader, blogger and SAAS business owner. I loved talking to Monica as she has so much going on at once and somehow finds time to work on them all. This is such an interesting conversation, diving into the mind of somebody who juggles multiple revenue streams.

                        In this episode, we talk about:

                        • Monicas background and how she found herself launching a niche SAAS software aimed at writers.
                        • Her passion for the outdoors and how that led to her combining mountain guiding with blogging.
                        • Finding time to work on multiple revenue streams
                        • Setting prices and how to manage your time
                        • You can learn more about Monica at:

                          • Eat Sleep Wild
                          • ⁠Writers Residence
                          • ⁠⁠⁠Instagram⁠⁠⁠
                          • LinkedIn
                          • Learn more about Rachel Meltzer and Pop Club on:

                            • ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠
                            • ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠
                            • ⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠
                            • ⁠⁠⁠⁠⁠⁠⁠Free Resources & Courses⁠⁠⁠⁠⁠

                            • Disclaimer: We talk about money in this episode. This is not financial advice; we are not financial experts. If you need help with your finances please find a credible, licensed professional to help you! We’re just talking about our experiences and what worked for us.

                              1 hr 4 min
                            • Marie Pier Tremblay wants to change the way you think

                              I'm joined this week by Marie Pier Tremblay. Marie is a life coach, bookworm, kinkster, and close friend of mine. She lives in Montreal, Canada, and after completing her dream of thru-hiking the PCT in 2019 she transitioned from freelance illustrator to full-time entrepreneur. Through her work as a coach and the host of the Self-Growth Nerds podcast, she empowers creative weirdos to carve their unapologetic paths.

                              In this episode, we talk about:

                              • Building and reprioritizing self-care in your life
                              • The value of coaching
                              • 4 frameworks for changing the way you think
                              • Embracing freedom and designing your own life
                              • You can learn more about Marie at:

                                • ⁠⁠⁠Website⁠⁠⁠
                                • Podcast⁠⁠
                                • ⁠⁠Instagram⁠⁠
                                • Learn more about Rachel Meltzer and Pop Club on:

                                  • ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠
                                  • ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠
                                  • ⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠
                                  • ⁠⁠⁠⁠⁠⁠Free Resources & Courses⁠⁠⁠⁠

                                  • Disclaimer: We talk about money in this episode. This is not financial advice; we are not financial experts. If you need help with your finances please find a credible, licensed professional to help you! We’re just talking about our experiences and what worked for us.


                                    1 hr 2 min
                                  • Johanna Flashman wrote a book (while living in a van)

                                    This week I'm chatting with Johanna Flashman. Johanna is a freelance writer, journalist, and SEO strategist in the outdoor industry. Rachel also runs the website The Freelance Outdoorswoman which shares stories of other freelancers in the outdoor industry.


                                    In this episode, we talk about:

                                    • Johannas started as a freelancer, some of her early challenges and how they were overcome
                                    • The challenges of finding clients and marketing yourself
                                    • Imposter syndrome
                                    • Switching from freelancing to full time employment
                                    • You can learn more about Johanna at:

                                      • ⁠⁠Website⁠⁠
                                      • ⁠⁠LinkedIn⁠⁠
                                      • ⁠Instagram⁠
                                      • Freelance Outdoors Woman

                                      • Learn more about Rachel Meltzer and Pop Club on:

                                        • ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠
                                        • ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠
                                        • ⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠
                                        • ⁠⁠⁠⁠⁠Free Resources & Courses⁠⁠⁠

                                        • Disclaimer: We talk about money in this episode. This is not financial advice; we are not financial experts. If you need help with your finances please find a credible, licensed professional to help you! We’re just talking about our experiences and what worked for us.

                                          58 min
                                        • Rachel Ayotte on self care through freelancing

                                          I'm talking to one of my favourite humans Rachel Ayotte, where we dive into our Pop Club community, her freelancing background, and our thoughts on mindset and self-care around the freelance lifestyle.


                                          In this episode, we talk about:

                                          • Rachel's experience of Pop Club
                                          • The importance of taking time off and self-care
                                          • Saying no to work
                                          • The best bits about freelancing
                                          • Learn more about Rachel Ayotte on:

                                            • ⁠⁠LinkedIn⁠⁠

                                            • Learn more about Rachel and Pop Club on:

                                              • ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠
                                              • ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠
                                              • ⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠
                                              • ⁠⁠⁠⁠⁠Free Resources & Courses⁠⁠⁠

                                              • Disclaimer: We talk about money in this episode. This is not financial advice; we are not financial experts. If you need help with your finances please find a credible, licensed professional to help you! We’re just talking about our experiences and what worked for us.




                                                59 min
                                              • Rachel Dilliplane discovers freelancing on the road

                                                This week I'm chatting with Rachel Dilliplane. Another Rachel! Rachel is a voice-over artist and freelancer. Rachel is super funny, sharing her adventures on her TikTok along with her 2003 Ford E350 Shuttle Bus aks, the Rollsbud Motel.


                                                In this episode, we talk about:

                                                • Comparisons between building a Van and building a business
                                                • Balancing vanlife and adventure with building your business
                                                • Her story of moving from her 9-5 to freelancing and how there's no one way to build a business
                                                • The realities of living in a van, and the pros and cons of balancing vanlife, adventure, and work.
                                                • You can find Rachel D. Online:

                                                  • ⁠Website⁠
                                                  • ⁠LinkedIn⁠
                                                  • Instagram
                                                  • TikTok
                                                  • Find Rachel M. Online:

                                                    • ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠
                                                      • ⁠⁠⁠⁠Website⁠⁠⁠⁠
                                                      • ⁠⁠⁠⁠Free Resources
                                                      • Disclaimer: We talk about money in this episode. This is not financial advice; we are not financial experts. If you need help with your finances please find a credible, licensed professional to help you! We’re just talking about our experiences and what worked for us.




                                                        57 min
                                                      • Austin L. Church's morning marketing habit will change your life

                                                        Join me, as I sit down with Austin L. Church, a seasoned writer, marketing consultant, and business coach. Having weathered the storm of a layoff from a marketing agency in 2009 Austin now shares invaluable insights with freelancers and consultants.


                                                        In this episode, we talk about:

                                                        • Austin's Morning Marketing Habit
                                                        • 6 Levers that will propel your business growth
                                                        • Austin's beliefs on work-life balance
                                                        • His new book, available now called Free Money

                                                        • You can find Austin Online:

                                                          • Website
                                                          • LinkedIn
                                                          • X

                                                          • Find Rachel Online:

                                                            • ⁠⁠⁠Instagram⁠⁠⁠
                                                            • ⁠⁠⁠LinkedIn⁠⁠⁠
                                                            • ⁠⁠⁠Website⁠⁠⁠
                                                            • ⁠⁠⁠Free Resources & Courses⁠

                                                            • Disclaimer: We talk about money in this episode. This is not financial advice; we are not financial experts. If you need help with your finances please find a credible, licensed professional to help you! We’re just talking about our experiences and what worked for us.



                                                              59 min

                                                            About The Guidebook

                                                            From the publisher's feed

                                                            This is the Guidebook. We’re sharing tips for freelancers, raw conversations with risk-takers, how to become a digital nomad, and the emotions behind it all.