• Claim a (yes, actually) free 30-day trial with GMM here
• FREE Gym Core Values Worksheet 👉 Find out if your gym’s core values are building real culture or just collecting dust on a wall. Create values your team can name, use, and live by in 45–60 minutes.
• Instagram: @gymmembermachine

—

ABOUT US

Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

Here’s what that actually means:

• Offer design that makes sense for you and your model

• Customized, multi-platform paid ad campaigns

• World-class gym websites and landing pages that convert

• Time-saving sales and automation systems

• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞

Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.

Either way, we're rooting for ya 💪

TIMESTAMPS
00:00 Intro
02:10 Do Facebook ads still work for gyms?
04:50 How much should I spend on ads?
08:34 Should I run my own ads or hire someone?
11:06 The 4 types of offers to run
14:52 Free offers (if you've got it, flaunt it)
18:24 The contrasting A/B offer
21:28 Getting leads but no one signs up?
23:29 How long until ads start working?
25:02 Facebook vs Google ads
27:36 Do you need a website or just a landing page?
28:22 Who should (and shouldn't) run paid ads

• Claim a (yes, actually) free 30-day trial with GMM here
• FREE Gym Core Values Worksheet 👉 Find out if your gym’s core values are building real culture or just collecting dust on a wall. Create values your team can name, use, and live by in 45–60 minutes.
• Instagram: @gymmembermachine

MENTIONED IN THIS EPISODE 👇
👉 "Fix or Fire" → These team members rot your gym from the inside out: https://youtu.be/LpqSNgb5VTQ
👉 The 4 'C's of hiring a manager for your gym who won't bail (or bankrupt you) in 6 months: https://youtu.be/R_Idl6Rac_I
👉 Brutally honest advice to my former gym owner self: https://youtu.be/fGR-pM86loU

ABOUT US

Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

Here’s what that actually means:

• Offer design that makes sense for you and your model

• Customized, multi-platform paid ad campaigns

• World-class gym websites and landing pages that convert

• Time-saving sales and automation systems

• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞

Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.

Either way, we're rooting for ya 💪

TIMESTAMPS

00:00 - Intro

01:24 - What good core values look like

02:42 - The test: ask your team at random

03:48 - Why core values matter

05:26 - GMM's three core values

06:06 - What makes a strong core value

07:32 - Treat everyone like family

14:16 - Be obsessed with getting better

15:58 - Be a fantastic teammate

20:38 - The inversion exercise to find yours

27:56 - Values in performance reviews

31:38 - Value shout-outs every meeting

37:58 - Hiring: fit over competence

42:54 - How often to revisit them

• Claim a (yes, actually) free 30-day trial with GMM here
• FREE Gym Core Values Worksheet 👉 Find out if your gym’s core values are building real culture or just collecting dust on a wall. Create values your team can name, use, and live by in 45–60 minutes.
• Instagram: @gymmembermachine

—

ABOUT US

Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

Here’s what that actually means:

• Offer design that makes sense for you and your model

• Customized, multi-platform paid ad campaigns

• World-class gym websites and landing pages that convert

• Time-saving sales and automation systems

• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞

Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.

Either way, we're rooting for ya 💪

TIMESTAMPS
(00:00) Cold open
(00:26) Why we are talking about Lord of the Rings
(01:48) The big idea
(03:22) Sam and Frodo, explained for non-nerds
(06:40) Applying it to your marketing
(07:54) Who your real target market actually is
(10:22) Why "Sally" is more valuable than Dave
(11:24) Client as hero, you as the guide
(14:08) What Frodo vs. Sam content looks like
(14:50) The viral client story
(17:50) The service side: being Sam inside the gym
(21:38) Give your clients "dessert"
(24:00) Don't manage like Gollum
(28:00) Why this mindset actually makes you more money
(33:48) Closing thoughts

• Claim a (yes, actually) free 30-day trial with GMM here
• FREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.
• Instagram: @gymmembermachine

—

ABOUT US

Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

Here’s what that actually means:

• Offer design that makes sense for you and your model

• Customized, multi-platform paid ad campaigns

• World-class gym websites and landing pages that convert

• Time-saving sales and automation systems

• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞

Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.

Either way, we're rooting for ya 💪

TIMESTAMPS
00:00 - Intro

01:14 - What is a GM role?

09:18 - Can you afford one? Compensation basics

10:36 - Base salary + tiered member bonuses

17:46 - Where to find candidates

23:36 - Build the hiring process first

25:46 - Vibes and values fit

26:56 - The Four Cs framework

31:56 - Require a video application

33:56 - Have them do the job in the interview

41:00 - Talk them out of the role

49:10 - Pro tips: actors and karaoke

55:40 - Red flags to watch for

58:24 - Reference checks and core values

• Claim a (yes, actually) free 30-day trial with GMM here
• FREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.
• Instagram: @gymmembermachine

—

ABOUT US

Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

Here’s what that actually means:

• Offer design that makes sense for you and your model

• Customized, multi-platform paid ad campaigns

• World-class gym websites and landing pages that convert

• Time-saving sales and automation systems

• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞

Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.

Either way, we're rooting for ya 💪

TIMESTAMPS
00:00 - Cold open: the bombshell

00:54 - Welcome to the podcast

01:24 - Why gyms should do laundry loops

03:18 - Starting the first gym at 22

05:34 - Opening Dungeon Strength & Conditioning

07:24 - Direct mail scholarship campaign

09:50 - Moving back to Texas, gym starts struggling

10:50 - The Black Friday breaking point

12:14 - Discovering the affair with members

13:36 - Selling the gym (Feb 2020)

17:00 - What we got right: caring deeply

19:54 - Figuring out marketing and group orientations

22:24 - Building identity and community

27:24 - What went wrong: ego-driven expansion

30:38 - The biggest mistake: bad management

32:30 - Ignoring early red flags

35:58 - Feeling trapped by lack of skill

39:18 - Old members vs new members standards

43:14 - Stepping away too early

48:36 - Death by a thousand cuts

54:42 - Advice to past self

59:20 - Send us your craziest gym stories

• Claim a (yes, actually) free 30-day trial with GMM here
• FREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.
• Instagram: @gymmembermachine

—

ABOUT US

Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

Here’s what that actually means:

• Offer design that makes sense for you and your model

• Customized, multi-platform paid ad campaigns

• World-class gym websites and landing pages that convert

• Time-saving sales and automation systems

• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞

Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.

Either way, we're rooting for ya 💪

TIMESTAMPS

TIMESTAMPS
0:00 - Intro
0:30 - G.R.'s confession: Joined a CrossFit gym
1:57 - The health scare backstory (gallbladder saga)
7:03 - Why CrossFit? VO2 max & longevity
8:38 - First workout: Getting humbled
10:40 - The brutal soreness reality check
12:11 - Empathy for beginners
14:42 - Kathy's story: "Scarier than cancer surgery"
16:23 - Tactical Tip: Send a "What to Expect" video
20:40 - Pin it as your top Instagram post
22:11 - Stop scaring away gen pop with "fire breathers"
25:15 - Inside the session: What was missing
27:35 - The 15-second follow-up call that wins clients
30:40 - The 4-out-of-10 Rule for first sessions
33:43 - Don't push too hard, push just enough
34:35 - Build an email onboarding sequence
35:46 - Demystify the gym lingo (thrusters, T2B, etc.)
38:04 - Challenge: Put yourself in beginner's shoes
40:22 - The 7 Touches System explained
42:24 - Cross-gym cueing: "I've got my eyes on you"
43:34 - The 10-Second Rule for coaches

• Claim a (yes, actually) free 30-day trial with GMM here
• FREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.
• Instagram: @gymmembermachine

—

ABOUT US

Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

Here’s what that actually means:

• Offer design that makes sense for you and your model

• Customized, multi-platform paid ad campaigns

• World-class gym websites and landing pages that convert

• Time-saving sales and automation systems

• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞

Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.

Either way, we're rooting for ya 💪

TIMESTAMPS

0:00 - The one sales tool GR would keep
0:31 - Why this technique drove gym growth
2:01 - Origins of this method
3:04 - Why "5 Whys" falls flat
5:26 - Setting up the game with speed
6:37 - The core question framework
7:26 - Live script demo
9:07 - Walking through the layers
11:42 - Hitting the fork in the road
12:16 - The turning point: "Who benefits most?"
13:08 - Using kids' names to deepen motivation
15:35 - Which client to focus on
18:00 - Why genuine care matters
21:10 - Practical tips for guiding clients

• Claim a (yes, actually) free 30-day trial with GMM here
• FREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.
• Instagram: @gymmembermachine

—

ABOUT US

Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

Here’s what that actually means:

• Offer design that makes sense for you and your model

• Customized, multi-platform paid ad campaigns

• World-class gym websites and landing pages that convert

• Time-saving sales and automation systems

• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞

Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.

Either way, we're rooting for ya 💪

TIMESTAMPS
0:00 Intro: The Sales Exit Doors Concept
0:42 Why Solve Objections Before They Start
2:48 Good Sales = Good Coaching
4:53 The Exit Doors Analogy Explained
7:42 Question 1: The Dan Sullivan Goal Question
12:42 Question 2: Uncovering Past Attempts & Pain
14:10 Question 3: Closing the Urgency Door
17:44 Question 4: The Spouse Question (Done Right)
20:43 Question 5: Why Not Do It On Your Own?
23:56 Handling Price After Closing Other Doors
24:55 The Universal Sales Equation: Value + Certainty
28:40 Recap & Final Thoughts

• Claim a (yes, actually) free 30-day trial with GMM here
• FREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.
• Instagram: @gymmembermachine

—

ABOUT US

Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

Here’s what that actually means:

• Offer design that makes sense for you and your model

• Customized, multi-platform paid ad campaigns

• World-class gym websites and landing pages that convert

• Time-saving sales and automation systems

• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞

Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.

Either way, we're rooting for ya 💪

TIMESTAMPS
(0:00) Intro
(0:37) Why we're talking about leadership and culture today
(1:50) Early detection of team issues is everything
(2:35) The CPC framework
(6:11) Examples of each bucket
(7:31) Create clarity around what winning looks like
(8:57) The toxic performer problem
(11:15) Evaluating team members against your core values
(13:11) Gladiator judgment
(14:57) If you don't have core values, here's your sign
(16:07) Feedback tip 1A: proximity to the action
(16:45) The dog analogy
(18:37) Positive feedback moves the needle
(20:27) Feedback tip 1B: Radical Candor and challenging directly
(22:00) Ruinous empathy
(23:05) Shame on you as a leader
(24:25) When feedback doesn't work
(24:39) Quarterly one-on-ones aren't enough
(25:25) Instant termination situations vs. progressive conversations
(26:03) PIPs, PEPs, and performance elevation plans
(27:42) PIPs don't have to be a death sentence
(30:07) The honeymoon phase test
(31:28) When people show you who they are, believe them
(34:24) The pattern
(35:08) Why keeping C players is the fastest way to lose your A players
(37:32) It's never comfortable to make the call
(38:15) Even Leila Hormozi cries after firing someone
(39:06) Six months from now you'll be glad you did it

• Claim a (yes, actually) free 30-day trial with GMM here
• FREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.
• Instagram: @gymmembermachine

—

ABOUT US

Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

Here’s what that actually means:

• Offer design that makes sense for you and your model

• Customized, multi-platform paid ad campaigns

• World-class gym websites and landing pages that convert

• Time-saving sales and automation systems

• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞

Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.

Either way, we're rooting for ya 💪

TIMESTAMPS
(0:00) Intro
(0:48) Helping the struggling gym owner
(1:54) Who this episode is for
(3:24) All progress starts with the truth
(4:20) Your product may not be what you think it is
(4:42) Do you actually want to own a business?
(7:04) The rocket ship analogy
(8:42) The burned out gym owner who's been stuck for years
(10:06) Ego is the enemy of progress
(10:34) Nothing changes if nothing changes
(11:27) If you're not getting referrals, you're probably not that good yet
(13:29) Look at your gym through Karen's eyes
(15:18) Are people having fun?
(16:02) Mining canceled members for real feedback
(18:22) What feedback reveals that you'd never catch
(20:05) Are you first date ready?
(21:00) Three fuel sources
(22:14) Harness the power of free
(26:03) Free does not equal tire kicker
(30:35) Choose your hard
(30:55) Leveraging past clients and current clients for referrals
(32:22) The referral script: compliment, ask for advice, request
(39:40) Your clients aren't NLP experts
(42:10) The Five Ways to Win internal/external challenge
(48:57) Does it have to be weight loss?
(54:23) Giveaway strategy with a constellation prize
(56:26) Fake weights at community events
(57:59) Final encouragement for the struggling gym owner