Marketing doesn’t usually fail because people aren’t working hard. It fails because the questions are scattered, the data is fragmented, and decisions get delayed while someone downloads spreadsheets, cleans numbers, and tries to tell a clear story.

In this episode of The Habit Architect, host Michael Cupps talks with Jill Randall, COO and co-founder of Fuse, about building the habit of better questions through AI. Jill shares how her time at Google (starting when it was still a few hundred people) shaped her obsession with actionable data and why most marketing teams still struggle with the “last mile” problem: turning performance signals into clear insights and recommendations that stakeholders can actually use. 

Jill breaks down how Fuse pulls live channel data in real time (instead of relying on static dashboards), then helps marketers move from “what happened?” to “so what?” to “now what?” highlighting trends, spotting anomalies, and suggesting next steps based on your goals and benchmarks. They also talk about adoption: why leadership has to be intentional about the “why” and the process, and how building a simple weekly habit (like a Monday morning check-in) can prevent costly mistakes, like campaigns going dark without anyone noticing. 

This episode is for CMOs and marketing leaders who need to communicate performance clearly, analysts who are tired of manual reporting, agencies juggling multiple clients, and founders who want better decisions without becoming a full-time marketing dashboard expert.

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Most sales professionals don’t realize how quickly “a drink after work” turns into a default coping strategy. Not because they’re weak, but because the culture trains them: celebrate the win with a drink, survive the loss with a drink, travel for work with a drink, network with a drink. Eventually, the cue becomes automatic and the habit starts driving the day.

In this episode of The Habit Architect, host Michael Cupps is joined by Carson Heady (Microsoft sales leader and author) for an honest conversation about alcohol in sales and business culture and what it takes to change the pattern without losing your relationships or your edge. They unpack why drinking is so normalized in conferences, airports, client dinners, and team celebrations, and why “fitting in” can quietly become a pressure that shapes choices for years. 

Michael and Carson also explore the habit science underneath it (dopamine chasing, stress relief, and social comfort) and the practical shift that makes change possible: creating a pause between the urge and the action. From there, they share what helped them most on their own sobriety journeys, including avoiding certain environments early on, choosing better “replacement habits” like movement and music, and leaning on other people instead of trying to white-knuckle it alone. 

They close with the benefits that compound over time. Clarity, better sleep, stronger performance on the road and a grounded message for anyone who’s “sober curious” or simply questioning the role alcohol plays in their life and career. 

This episode is for sales and marketing professionals navigating a drinking-forward culture, leaders who want healthier team norms, high performers who feel the “airport-to-hotel” pressure loop, and anyone ready to build a better way to decompress that doesn’t steal from tomorrow.

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Most people think “community” is something you scale with software. But the best communities are built with habits you can’t automate. Showing up, remembering details, making thoughtful introductions, and creating spaces where people feel seen.

In this episode of The Habit Architect, host Michael Cupps talks with Leslie Greenwood, founder of Wednesday Women, about the unscalable practices that make a community stick. Leslie shares how a single LinkedIn post (“Which women CEOs should I know?”) turned into a Google Sheet, then into a weekly spotlight ritual that grew into 10,000 organic followers in 14 months and eventually a real business with layers: a public mission to amplify executive women, and a deeper executive membership experience. 

They dig into what separates communities that thrive from communities that stall: strategy before tactics, facilitation over “management,” and identifying the sticky glue that keeps people engaged. Leslie also explains why she uses AI selectively, not to replace the human element but to enhance it (like remembering details that make introductions more meaningful). 

The conversation gets personal too. Leslie opens up about being diagnosed with ADHD at 50, how it shaped her work rhythms, and the practices that help her stay centered like carving out short meditation moments (often in the car) and building support systems that make habit change feel doable instead of overwhelming. 

This episode is for community builders, founders and leaders growing networks, anyone tired of “engagement hacks,” and professionals who want relationships that lead to real opportunity, especially women pursuing visibility, connection, and support at the executive level. 

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Great creative work rarely fails because people aren’t talented, it fails because the system around the talent is chaotic. When files live in five places, naming conventions change by person, and teammates can’t find what they need, creativity turns into rework, delays, and frustration.

In this episode of The Habit Architect, host Michael Cupps sits down with Jessica Story, CEO and co-founder of Stockpress, to explore why systems and workflows are the real foundation of consistent creative output. Jessica breaks down what a digital asset management (DAM) system actually is (and why it’s not just “Dropbox with folders”), then shares how Stockpress is built to help mid-market teams organize, search, share, and collaborate without the usual enterprise cost or complexity.

They talk about the habit side of adoption, how teams build repeatable workflows when the tool is easy enough to use and how AI features like auto-tagging and facial recognition can teach teams the value of structure without forcing them to do everything manually. Jessica also shares her founder journey: running a busy digital agency with files everywhere, getting introduced to DAM through an enterprise client, building a simpler alternative, and watching it spread organically as clients asked to use it too.

The conversation closes on a personal habit that keeps Jessica grounded as a distributed-team founder: a weekly, non-negotiable training class with her rescue dog, proof that the right routines don’t just improve work, they improve life.

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Quitting isn’t the problem, building habits on the wrong setup is. By mid-January, most resolutions collapse not because people are lazy, but because they picked habits that don’t fit their environment, schedule, or identity.

In this episode of The Habit Architect, host Michael Cupps is joined by returning guest co-host Flor (calling in from Argentina) to break down “Quitter’s Day” the point in January where a huge percentage of people abandon their New Year goals. They explore how the same resolution can fail for totally different reasons depending on your context (like trying to start outdoor running in extreme heat or cold), and why the real issue is usually space, both the physical space around you and the mental space inside your head. 

Michael explains how values-based habit design creates staying power: when you define what “health” actually means for you (not a vague slogan), the daily choices get easier to prioritize. Flor adds a sharp point about instant-gratification culture, how people treat habits like disposable products, and why habit tools like vision boards often fail when they’re only used in January and ignored the rest of the year. 

They also get very practical: start smaller than you think you should, reduce friction (like choosing a gym that isn’t 30 minutes away), and use cues that make the habit automatic, like putting your walking shoes by the door, or stacking a new routine right before an old one you never miss (washing your face before brushing your teeth). The episode closes with a reminder: if you quit, you’re not “behind” you can restart, revise the habit, or swap it for something that fits your life better.

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GLP-1 medications didn’t start as a cultural headline but they’ve become one because they’re changing real lives. The problem is: access hasn’t been equal, the market is still noisy, and most people don’t realize the medicine is only part of the story. 

In this episode of The Habit Architect, host Michael Cupps talks with Chris Beers, founder of OrderlyMeds, about how telemedicine and compounded GLP-1 options have expanded affordability and availability for patients who were blocked by cost, insurance denials, or inconsistent pharmacy stock. Chris shares his founder journey—from a serious ICU health event to receiving a prescription he couldn’t fill, to months of research, to finally trying GLP-1s and realizing the experience around them was broken. 

Michael and Chris dig into what’s actually happening in the GLP-1 marketplace today: how the conversation shifted from “copies” to personalization, why shortages can feel “resolved” on paper while shelves stay empty, and how legal and regulatory pressure has shaped the category. They also cover the habit architecture that makes results stick—starting with water and protein, then layering in movement and mental health—because lasting progress requires more than appetite suppression. 

The conversation closes with a forward-looking vision: a shift from reactive “healthcare” to proactive “self-care,” where providers become guides instead of gatekeepers, and data (biomarkers, wearables, and testing) helps personalize decisions before problems become crises. 

This episode is for anyone exploring GLP-1s, leaders watching benefits and wellness collide, patients who want a healthier second half of life, and builders working on what healthcare becomes next. 

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 Most healthcare AI conversations focus on automation. But the real opportunity is something more human: restoring presence.

In this episode of The Habit Architect, host Michael Cupps sits down with Calvin Carter (CEO of Maddick and founder of Bottle Rocket) to unpack how technology can either create friction or remove it. They start with the everyday ways brands overwhelm customers with pop-ups, chatbots, and “checkbox” features, then zoom out to a bigger question: when disruption shows up (web, mobile, AI), do companies bolt it onto old systems… or redesign the experience from the ground up?

Calvin explains why chasing competitors keeps you stuck behind them, how to think in “innovation layers” instead of one-off upgrades, and why healthcare is uniquely positioned for AI to make an immediate difference. With ambient AI scribes, the doctor can stop typing and start listening. With better “source of truth” documentation at the beginning of the visit, downstream chaos (denials, rework, appeals, billing confusion) shrinks dramatically. And with consent and transparency built in, patients are far more willing to adopt these tools than most people assume.

Michael and Calvin also explore the language gap between providers and patients (including the infamous “SOB” misunderstanding), why legislation like the No Surprises Act is essentially downstream error correction, and what a better future looks like when payer and provider workflows actually connect.

This episode is for healthcare leaders trying to reduce operational waste, product and digital teams building better customer experiences, physicians buried under documentation, and anyone curious about how AI can reduce friction without losing the human connection.

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Most people confuse task management with life design. By mid-February, most New Year resolutions have failed. Not because people lack discipline, but because they built habits on the wrong foundation.

In this solo episode, host Michael Cupps explains the difference between a task list and a values-based blueprint. Drawing from the Time Bandit priority management methodology, he demonstrates how to anchor daily habits to core values that create lasting change, not borrowed priorities from social media or workplace pressure.

Michael addresses why New Year resolutions fail at high rates and what system replaces them, how to use the Eisenhower Matrix to separate urgent tasks from important priorities, what distinguishes motion from meaningful progress, how to break bad habits by redesigning your environment instead of relying on willpower, and why common values like health, wealth, and family often fail as behavioral anchors.

This episode provides frameworks for college students resetting routines for spring semester, professionals reclaiming time from meeting overload, leaders aligning teams around shared purpose, and anyone building sustainable habits without burnout.

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Sustainability is not an initiative you bolt on. It is the ultimate time management question: what you do today either builds a resilient business or kicks debt to the next quarter, the next leader, or the next generation.

In this conversation, host Michael Cupps talks with William Pleasant, Chief Solutions Officer at Bridge House Advisors, who helps companies turn sustainability from compliance theater into competitive advantage. William spent 17 years in big corporate before dedicating himself to helping middle-market companies solve real problems.

They discuss why investors and customers are forcing change whether you are ready or not, what separates companies that genuinely transform from those just checking boxes, the early habits organizations need to embed sustainability into culture, and how to balance short-term business pressures with long-term thinking. Whether you run a company or just want to understand how business decisions compound over time, this conversation connects sustainability to the habits and values that drive lasting success.

Connect with William at bridgehouseadvisors.com

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How do you decide what matters most when everything feels urgent? In this episode, producer Florencia Llosas flips the script and interviews host Michael Cupps about the foundation of effective habit building: your personal hierarchy of values.

Michael explains why most people fail at building habits because they skip the critical first step of defining their values. Not political talking points, but the deeply personal anchors that should guide every decision. They discuss identifying your real values, managing distractions and dopamine-driven behaviors, using the Time Bandit priority matrix, and why "tomorrow is more important than yesterday."

This conversation gives you the framework to stop reacting to life and start designing it with intention.

Visit timebandit.io for the app, training, and book.

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