Sustainability is not an initiative you bolt on. It is the ultimate time management question: what you do today either builds a resilient business or kicks debt to the next quarter, the next leader, or the next generation.
In this conversation, host Michael Cupps talks with William Pleasant, Chief Solutions Officer at Bridge House Advisors, who helps companies turn sustainability from compliance theater into competitive advantage. William spent 17 years in big corporate before dedicating himself to helping middle-market companies solve real problems.
They discuss why investors and customers are forcing change whether you are ready or not, what separates companies that genuinely transform from those just checking boxes, the early habits organizations need to embed sustainability into culture, and how to balance short-term business pressures with long-term thinking. Whether you run a company or just want to understand how business decisions compound over time, this conversation connects sustainability to the habits and values that drive lasting success.
Connect with William at bridgehouseadvisors.com
This Show is sponsored by TimeBandit.io
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