The Hard Corps Marketing Show

By Casey Cheshire

Welcome to The Hard Corps Marketing Show with Casey Cheshire, where he fuses decades of marketing expertise with the strategic prowess of a United States Marine Corps Veteran. Join our dynamic convers... more

4.8

3131 ratings

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about The Hard Corps Marketing Show:

How many episodes does The Hard Corps Marketing Show have?

The podcast currently has 688 episodes available.

The Hard Corps Marketing Show episodes:

April 26, 2018Feed the Need with Neuromarketing - Nancy Harhut - Hard Corps Marketing Show #019
Prepare to have your mind blown as we enter the realm of neuromarketing with the brillant Nancy Harhut, Chief Creative Officer of Nancy Harhut & Associates!
Unlock how behavioral science makes marketing more effective, the benefits of being cognitively fluent in copy, the force behind social proofs, and the myths that get crushed to the bone!
Takeaways
95% of decision making happens subconsciously!
Avoid the terrible twos: too much information & too many calls to action
Cognitive fluency in copy = more white space, shorter paragraphs, no jargon
Use “because” in copy; it’s a proven compliance trigger
Utilize availability bias before asking a prospect to buy; ask them to recall or imagine a time your product/service would’ve helped them
How to make testimonials more effective:
Start the story with skepticism since buyers are skeptic towards marketers
Use a testimonial in which the giver’s situation is relevant to the buyer’s
Links
Twitter: @nharhut
LinkedIn: https://www.linkedin.com/in/nancy-harhut-689574/
Marketing Nation Summit: https://events.marketo.com/summit/2018/home/
Content Marketing Conference: https://www.contentmarketingconference.com/
Financial Brand Forum: http://forum2017.com/10-survival-strategies/
Digital Growth Unleashed: https://digitalgrowthunleashed.co.uk/
B2B Marketing Forum: http://mpb2b.marketingprofs.com/
...more
1h 29min
April 26, 2018 Feed the Need with Neuromarketing - Nancy Harhut - Hard Corps Marketing Show #019
Prepare to have your mind blown as we enter the realm of neuromarketing with the brillant Nancy Harhut, Chief Creative Officer of Nancy Harhut & Associates!
Unlock how behavioral science makes marketing more effective, the benefits of being cognitively fluent in copy, the force behind social proofs, and the myths that get crushed to the bone!
Takeaways
95% of decision making happens subconsciously!
Avoid the terrible twos: too much information & too many calls to action
Cognitive fluency in copy = more white space, shorter paragraphs, no jargon
Use “because” in copy; it’s a proven compliance trigger
Utilize availability bias before asking a prospect to buy; ask them to recall or imagine a time your product/service would’ve helped them
How to make testimonials more effective:
Start the story with skepticism since buyers are skeptic towards marketers
Use a testimonial in which the giver’s situation is relevant to the buyer’s
Links
Twitter: @nharhut
LinkedIn: https://www.linkedin.com/in/nancy-harhut-689574/
Marketing Nation Summit: https://events.marketo.com/summit/2018/home/
Content Marketing Conference: https://www.contentmarketingconference.com/
Financial Brand Forum: http://forum2017.com/10-survival-strategies/
Digital Growth Unleashed: https://digitalgrowthunleashed.co.uk/
B2B Marketing Forum: http://mpb2b.marketingprofs.com/
...more
1h 29min
April 24, 2018Creative Secrets of the Marketoonist - Tom Fishburne - Hard Corps Marketing Show #018
Find out the value content marketing holds for humanizing a brand with the extraordinarily talented Tom Fishburne, creator of the Marketoonist!
We bring to light why the audience should be the hero in storytelling, how empathy in content marketing is super effective, that creativity and content marketing requires true dedication, and as always smash myths to bits!
Takeaways
Replace a viral approach with a continuity mindset for content marketing
Connecting with the audience is a privilege; provide something useful!
Approach content marketing with empathy; show you understand your audiences’ pain points
Establish a system for the creative process & set aside time for it
Commit to creating an ongoing relationship with the audience; that investment is worth far more than one viral piece of content
Avoid one size fits all content marketing; target different audiences & experiment!
Links
Twitter: @tomfishburne
Email sign-up: https://marketoonist.com/subscribe
Marketoonist: https://marketoonist.com/
Your Ad Ignored Here: https://marketoonist.com/book
...more
1h 30min
April 24, 2018 Creative Secrets of the Marketoonist - Tom Fishburne - Hard Corps Marketing Show #018
Find out the value content marketing holds for humanizing a brand with the extraordinarily talented Tom Fishburne, creator of the Marketoonist!
We bring to light why the audience should be the hero in storytelling, how empathy in content marketing is super effective, that creativity and content marketing requires true dedication, and as always smash myths to bits!
Takeaways
Replace a viral approach with a continuity mindset for content marketing
Connecting with the audience is a privilege; provide something useful!
Approach content marketing with empathy; show you understand your audiences’ pain points
Establish a system for the creative process & set aside time for it
Commit to creating an ongoing relationship with the audience; that investment is worth far more than one viral piece of content
Avoid one size fits all content marketing; target different audiences & experiment!
Links
Twitter: @tomfishburne
Email sign-up: https://marketoonist.com/subscribe
Marketoonist: https://marketoonist.com/
Your Ad Ignored Here: https://marketoonist.com/book
...more
1h 30min
April 19, 2018Max Value Social Convos - Kevin Micalizzi - Hard Corps Marketing Show #017
Join us as we investigate the world of technology and social media with rockstar Kevin Micalizzi, Host of the Quotable sales podcast!
We establish the social media mindset B2B needs to thrive, why you don’t need to be a writer to win at content, the importance of strategy before technology, and the myths that should get blown to pieces!
Takeaways
Companies need to know the big picture when using social; know the buyer’s journey
You don’t have to create brand new content to make great use of social
Add your own commentary to content you share
Always be authentic on social media
Use LinkedIn to post quick videos that discuss the value of content you share
You don’t have to be a writer in the content game; find what medium works!
Determine the strategy & process before the technology & tools
Links
Twitter: @KevinMic
Linkedin: https://www.linkedin.com/in/kevinmic/
Quotable Podcast: www.quotable.com/podcast
Cheshire Impact: www.cheshireimpact.com
...more
1h 10min
April 19, 2018 Max Value Social Convos - Kevin Micalizzi - Hard Corps Marketing Show #017
Join us as we investigate the world of technology and social media with rockstar Kevin Micalizzi, Host of the Quotable sales podcast!
We establish the social media mindset B2B needs to thrive, why you don’t need to be a writer to win at content, the importance of strategy before technology, and the myths that should get blown to pieces!
Takeaways
Companies need to know the big picture when using social; know the buyer’s journey
You don’t have to create brand new content to make great use of social
Add your own commentary to content you share
Always be authentic on social media
Use LinkedIn to post quick videos that discuss the value of content you share
You don’t have to be a writer in the content game; find what medium works!
Determine the strategy & process before the technology & tools
Links
Twitter: @KevinMic
Linkedin: https://www.linkedin.com/in/kevinmic/
Quotable Podcast: www.quotable.com/podcast
Cheshire Impact: www.cheshireimpact.com
...more
1h 10min
April 12, 2018B2B Social That Freakin’ Works - Adam Hutchinson - Hard Corps Marketing Show #016
Master how to get more leads by applying a social media first mentality in this episode with self-proclaimed narrative theory nerd Adam Hutchinson, Head of Marketing at Socedo!
Identify the power of videos in your content, how to use micro communities to engage with followers, the potential of social media, and the myths that get crushed to dust!
Takeaways
84% of B2B decision makers turn to social media to research companies
Taking a content strategy & putting it on social media is not a social media strategy
90% of adults in North America are on social media
Micro communities allow for more targeted engagement
Put videos into your content mix; try out Periscope on Twitter
Socially engaged leads convert 25% higher than leads from other sources
Links
Socedo: https://www.socedo.com/
Blog: https://blog.socedo.com/
Twitter: @adamiswriting
Email: [email protected]
Cheshire Impact: www.cheshireimpact.com
...more
1h 9min
April 12, 2018 B2B Social That Freakin’ Works - Adam Hutchinson - Hard Corps Marketing Show #016
Master how to get more leads by applying a social media first mentality in this episode with self-proclaimed narrative theory nerd Adam Hutchinson, Head of Marketing at Socedo!
Identify the power of videos in your content, how to use micro communities to engage with followers, the potential of social media, and the myths that get crushed to dust!
Takeaways
84% of B2B decision makers turn to social media to research companies
Taking a content strategy & putting it on social media is not a social media strategy
90% of adults in North America are on social media
Micro communities allow for more targeted engagement
Put videos into your content mix; try out Periscope on Twitter
Socially engaged leads convert 25% higher than leads from other sources
Links
Socedo: https://www.socedo.com/
Blog: https://blog.socedo.com/
Twitter: @adamiswriting
Email: [email protected]
Cheshire Impact: www.cheshireimpact.com
...more
1h 9min
April 05, 2018Authentic Storytelling That Delivers - Sonja Jacob - Hard Corps Marketing Show #015
No BS was permitted in this episode that investigates the impact of conversational marketing with the epic storyteller & creator of a viral video Sonja Jacob, Content Strategy Team Lead at Drift!
Ascertain how storytelling with a narrative upgrades your content, how to use a sociological lens with marketing, why your voice matters in content, and the myths that get smashed to bits!
Takeaways
The content machine is not built overnight nor by one person; encourage a team effort to create & share content!
Personality + voice = differentiation in content
AI can help marketers & sales be BETTER
Talk in your content like you would one to one; third person is impersonal!
Create opportunities to listen to prospects through sales & marketing
Know what the greater narrative is in your storytelling
Use personal references
Back it up with data
Provide context
Links
Twitter: @sonja
LinkedIn: https://www.linkedin.com/in/sonjajacob
Drift: https://www.drift.com/
HYPERGROWTH 2018: https://hypergrowth.drift.com/#
Entrepreneurs can change the world: https://www.youtube.com/watch?v=T6MhAwQ64c0
...more
1h 24min
April 05, 2018 Authentic Storytelling That Delivers - Sonja Jacob - Hard Corps Marketing Show #015
No BS was permitted in this episode that investigates the impact of conversational marketing with the epic storyteller & creator of a viral video Sonja Jacob, Content Strategy Team Lead at Drift!
Ascertain how storytelling with a narrative upgrades your content, how to use a sociological lens with marketing, why your voice matters in content, and the myths that get smashed to bits!
Takeaways
The content machine is not built overnight nor by one person; encourage a team effort to create & share content!
Personality + voice = differentiation in content
AI can help marketers & sales be BETTER
Talk in your content like you would one to one; third person is impersonal!
Create opportunities to listen to prospects through sales & marketing
Know what the greater narrative is in your storytelling
Use personal references
Back it up with data
Provide context
Links
Twitter: @sonja
LinkedIn: https://www.linkedin.com/in/sonjajacob
Drift: https://www.drift.com/
HYPERGROWTH 2018: https://hypergrowth.drift.com/#
Entrepreneurs can change the world: https://www.youtube.com/watch?v=T6MhAwQ64c0
...more
1h 24min

FAQs about The Hard Corps Marketing Show:

How many episodes does The Hard Corps Marketing Show have?

The podcast currently has 688 episodes available.