The Hard Corps Marketing Show

By Casey Cheshire

Welcome to The Hard Corps Marketing Show with Casey Cheshire, where he fuses decades of marketing expertise with the strategic prowess of a United States Marine Corps Veteran. Join our dynamic convers... more

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FAQs about The Hard Corps Marketing Show:

How many episodes does The Hard Corps Marketing Show have?

The podcast currently has 688 episodes available.

The Hard Corps Marketing Show episodes:

March 29, 2018Growth Hacking = 2X Conversion Rates - Asia Matos - Hard Corps Marketing Show #014
Unleash the power growth hacking & growth marketing holds in this episode with the wonderful & passionate marketer Asia Matos, CEO & Founder of Demand Maven!
Determine how to reveal the valuable information your customers hold, the difference between growth hacking & growth marketing, how qualitative research doubles conversion rates, and the myths that get punched right in the face!
Takeaways
Increase email open rates with an emoji in subject line
Growth hacking is usually channel specific; growth marketing affects a core KPI
Websites are the first line of defense & the content matters!
Talking to customers needs to be a TOP priority
Channels don’t exist in isolation from the business & customers
Approach growth as experiments & remember it does not happen overnight!
Links
Demand Maven: http://www.demandmaven.io/
Twitter: @AsiaMatos
LinkedIn: https://www.linkedin.com/in/asiamatos/
Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success: https://www.amazon.com/Hacking-Growth-Fastest-Growing-Companies-Breakout/dp/045149721X
...more
1h 11min
March 29, 2018 Growth Hacking = 2X Conversion Rates - Asia Matos - Hard Corps Marketing Show #014
Unleash the power growth hacking & growth marketing holds in this episode with the wonderful & passionate marketer Asia Matos, CEO & Founder of Demand Maven!
Determine how to reveal the valuable information your customers hold, the difference between growth hacking & growth marketing, how qualitative research doubles conversion rates, and the myths that get punched right in the face!
Takeaways
Increase email open rates with an emoji in subject line
Growth hacking is usually channel specific; growth marketing affects a core KPI
Websites are the first line of defense & the content matters!
Talking to customers needs to be a TOP priority
Channels don’t exist in isolation from the business & customers
Approach growth as experiments & remember it does not happen overnight!
Links
Demand Maven: http://www.demandmaven.io/
Twitter: @AsiaMatos
LinkedIn: https://www.linkedin.com/in/asiamatos/
Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success: https://www.amazon.com/Hacking-Growth-Fastest-Growing-Companies-Breakout/dp/045149721X
...more
1h 11min
March 27, 2018 Journey from Sales to ABM Marketer - Heidi Vandermeer - Hard Corps Marketing Show #013
Cross the oceans of content and account based marketing with digital marketing devotee Heidi Vandermeer, ABM Manager at Uberflip!
Determine what exactly account based marketing is, how to use sales to help with marketing efforts, the importance of promoting content marketing, and which myths bite the dust!
Takeaways
Validate the story that data tells with your sales team
Content marketing does not fuel inbound marketing; market your content!
Account based marketing = concentrating on a defined list of target accounts
Step beyond the page & connect with people to learn
Test it out with ABM segmentation to see what resonates
Content is a catalyst for change; there should be value for the person at the end!
Links
Uberflip: https://www.uberflip.com/
LinkedIn: https://www.linkedin.com/in/heidivandermeer /
Twitter: @heidivandermeer
Toronto ABM Pioneers Meetup: https://www.meetup.com/Toronto-Account-Based-Marketing-Pioneers/?_cookie-check=ATZ3Xq3IZf-Ytxy4
...more
1h 1min
March 27, 2018Journey from Sales to ABM Marketer - Heidi Vandermeer - Hard Corps Marketing Show #13
Cross the oceans of content and account based marketing with digital marketing devotee Heidi Vandermeer, ABM Manager at Uberflip!
Determine what exactly account based marketing is, how to use sales to help with marketing efforts, the importance of promoting content marketing, and which myths bite the dust!
Takeaways
Validate the story that data tells with your sales team
Content marketing does not fuel inbound marketing; market your content!
Account based marketing = concentrating on a defined list of target accounts
Step beyond the page & connect with people to learn
Test it out with ABM segmentation to see what resonates
Content is a catalyst for change; there should be value for the person at the end!
Links
Uberflip: https://www.uberflip.com/
LinkedIn: https://www.linkedin.com/in/heidivandermeer /
Twitter: @heidivandermeer
Toronto ABM Pioneers Meetup: https://www.meetup.com/Toronto-Account-Based-Marketing-Pioneers/?_cookie-check=ATZ3Xq3IZf-Ytxy4
...more
1h 1min
March 22, 2018Unleashing Atomic Content Strategy - Rebecca Lieb - Hard Corps Marketing Show #012
Join us in the marketing lab to discover the secrets of content strategy with the ingenious Rebecca Lieb, founding partner & analyst at Kaleido Insights!
We unveil the importance of experimenting with content strategy, the value your internal team holds to help generate content, the difference between content strategy and content marketing, and per usual smash up myths!
Takeaways
Avoid being a content factory; quality over quantity
No content = no marketing
Content strategy is deciding the what, how to, & why
3 content marketing buckets: inform/educate, entertain, & utility
Content marketing is the execution of a content strategy
Make a plan to measure strategy & metrics in relation to what matters internally
Ask how is the content helping the business?
Links
Kaleido Insights: http://www.kaleidoinsights.com/
Website: http://rebeccalieb.com/
Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy: https://www.amazon.com/Content-Particle-Marketing-Definitive-Strategy/dp/0749479752
LinkedIn: https://www.linkedin.com/in/rebeccalieb
Twitter: @lieblink
...more
1h 14min
March 22, 2018 Unleashing Atomic Content Strategy - Rebecca Lieb - Hard Corps Marketing Show #012
Join us in the marketing lab to discover the secrets of content strategy with the ingenious Rebecca Lieb, founding partner & analyst at Kaleido Insights!
We unveil the importance of experimenting with content strategy, the value your internal team holds to help generate content, the difference between content strategy and content marketing, and per usual smash up myths!
Takeaways
Avoid being a content factory; quality over quantity
No content = no marketing
Content strategy is deciding the what, how to, & why
3 content marketing buckets: inform/educate, entertain, & utility
Content marketing is the execution of a content strategy
Make a plan to measure strategy & metrics in relation to what matters internally
Ask how is the content helping the business?
Links
Kaleido Insights: http://www.kaleidoinsights.com/
Website: http://rebeccalieb.com/
Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy: https://www.amazon.com/Content-Particle-Marketing-Definitive-Strategy/dp/0749479752
LinkedIn: https://www.linkedin.com/in/rebeccalieb
Twitter: @lieblink
...more
1h 14min
March 15, 2018The Quest for Content Marketing ROI - Michael Brenner - Hard Corps Marketing Show #011
Embark on a journey of truth about content marketing and all its advantages with bestselling author Michael Brenner, CEO of Marketing Insider Group!
We reveal how to provide a unique level of value for buyers, content marketing ROI, why native advertising is not content marketing, and per usual punch myths right in the face!
Takeaways
Content marketing is a platform you own; it is owned media
Create more content for the BEGINNING of the buyer’s journey
A piece of content ≠ content marketing
In the digital world, we know what buyers are asking!
Social media does not count as content marketing
Answer the basic questions for buyers
Content marketing can show ROI on the four objectives
Reach, engagement, conversion, retention
Links
Marketing Insider Group: https://marketinginsidergroup.com/
LinkedIn: https://www.linkedin.com/in/michaelbrenner/
The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again: https://marketinginsidergroup.com/the-content-formula
Twitter: @BrennerMichael
...more
1h 8min
March 15, 2018 The Quest for Content Marketing ROI - Michael Brenner - Hard Corps Marketing Show #011
Embark on a journey of truth about content marketing and all its advantages with bestselling author Michael Brenner, CEO of Marketing Insider Group!
We reveal how to provide a unique level of value for buyers, content marketing ROI, why native advertising is not content marketing, and per usual punch myths right in the face!
Takeaways
Content marketing is a platform you own; it is owned media
Create more content for the BEGINNING of the buyer’s journey
A piece of content ≠ content marketing
In the digital world, we know what buyers are asking!
Social media does not count as content marketing
Answer the basic questions for buyers
Content marketing can show ROI on the four objectivesReach, engagement, conversion, retention
Links
Marketing Insider Group: https://marketinginsidergroup.com/
LinkedIn: https://www.linkedin.com/in/michaelbrenner/
The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again: https://marketinginsidergroup.com/the-content-formula
Twitter: @BrennerMichael
...more
1h 8min
March 13, 2018The Secret Threat of Dark Traffic - Nicki Laycoax - Hard Corps Marketing Show #010
This episode exposes ridiculous reporting results & how to fix them with the marketing efficiency master Nicki Laycoax, the creator of Oogur!
We uncover why installing Google Analytics on a site is just not enough, how to improve reporting through the elimination of dark traffic, the similarity between attribution and sports, and as always smash myths right in the face!
Takeaways
Build, track, report!
Make sure to filter out internal traffic
Attribution is like volleyball; credit the team & players when appropriate
Dive deeper than the face value of reporting
Use goals, annotations, & the URL builder for campaigns with Google Analytics
When developing an app put that brain map on paper
Dark traffic creates a real problem for reporting
Oogur it!
Links
Oogur: https://goo.gl/zxuCUA
Twitter: @oogurit
Twitter: @NickiLaycoax
LinkedIn: https://www.linkedin.com/in/nickilaycoax/
UTM Parameters & Pardot: http://go.cheshireimpact.com/utmparameters
...more
1h 15min
March 13, 2018 The Secret Threat of Dark Traffic - Nicki Laycoax - Hard Corps Marketing Show #010
This episode exposes ridiculous reporting results & how to fix them with the marketing efficiency master Nicki Laycoax, the creator of Oogur!
We uncover why installing Google Analytics on a site is just not enough, how to improve reporting through the elimination of dark traffic, the similarity between attribution and sports, and as always smash myths right in the face!
Takeaways
Build, track, report!
Make sure to filter out internal traffic
Attribution is like volleyball; credit the team & players when appropriate
Dive deeper than the face value of reporting
Use goals, annotations, & the URL builder for campaigns with Google Analytics
When developing an app put that brain map on paper
Dark traffic creates a real problem for reporting
Oogur it!
Links
Oogur: https://goo.gl/zxuCUA
Twitter: @oogurit
Twitter: @NickiLaycoax
LinkedIn: https://www.linkedin.com/in/nickilaycoax/
UTM Parameters & Pardot: http://go.cheshireimpact.com/utmparameters
...more
1h 15min

FAQs about The Hard Corps Marketing Show:

How many episodes does The Hard Corps Marketing Show have?

The podcast currently has 688 episodes available.