The Hard Corps Marketing Show

By Casey Cheshire

Welcome to The Hard Corps Marketing Show with Casey Cheshire, where he fuses decades of marketing expertise with the strategic prowess of a United States Marine Corps Veteran. Join our dynamic convers... more

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FAQs about The Hard Corps Marketing Show:

How many episodes does The Hard Corps Marketing Show have?

The podcast currently has 688 episodes available.

The Hard Corps Marketing Show episodes:

March 08, 2018The Content Strategy EXPLOSION - Andy Crestodina - Hard Corps Marketing Show #009
This episode is why content strategy will make you cry tears of joy! Prepare for launch as we blast off with the oracle Andy Crestodina, Chief Marketing Officer & Co-founder of Orbit Media Studios!
We undertake this mission to learn what you should be doing with your content, how to rocket boost an article, the benefit of trigrams, and which myths to obliterate!
Takeaways
Original research CRUSHES all other forms of content
Work harder at headlines
Indicate a benefit, be descriptive, & give people value
Great content does NOT win
Strongest factor for results = Promotion > Quality
Social media is for networking, not leads!
3 hours 20 minutes is the average time it takes to write an article
#1 tactic that correlates with strong results is influencer marketing
Links
Orbit Media Studios: https://www.orbitmedia.com/
Blog: https://www.orbitmedia.com/blog/
Twitter: @crestodina
LinkedIn: https://www.linkedin.com/in/andycrestodina
Podcast: https://www.orbitmedia.com/blog/category/podcast-content-matters/
Content Jam: https://www.contentjam.com/
BuzzSumo research: http://buzzsumo.com/blog/most-shared-headlines-study/
...more
1h 15min
March 08, 2018 The Content Strategy EXPLOSION - Andy Crestodina - Hard Corps Marketing Show #009
This episode is why content strategy will make you cry tears of joy! Prepare for launch as we blast off with the oracle Andy Crestodina, Chief Marketing Officer & Co-founder of Orbit Media Studios!
We undertake this mission to learn what you should be doing with your content, how to rocket boost an article, the benefit of trigrams, and which myths to obliterate!
Takeaways
Original research CRUSHES all other forms of content
Work harder at headlines
Indicate a benefit, be descriptive, & give people value
Great content does NOT win
Strongest factor for results = Promotion > Quality
Social media is for networking, not leads!
3 hours 20 minutes is the average time it takes to write an article
#1 tactic that correlates with strong results is influencer marketing
Links
Orbit Media Studios: https://www.orbitmedia.com/
Blog: https://www.orbitmedia.com/blog/
Twitter: @crestodina
LinkedIn: https://www.linkedin.com/in/andycrestodina
Podcast: https://www.orbitmedia.com/blog/category/podcast-content-matters/
Content Jam: https://www.contentjam.com/
BuzzSumo research: http://buzzsumo.com/blog/most-shared-headlines-study/
...more
1h 15min
March 06, 2018Dominating Actionable Metrics With The Moneyball Marketer - Zak Pines - Hard Corps Marketing Show #008
Batter up for this episode as we get the real deal on reporting with event ninja Zak Pines, the Marketing VP at Bedrock Data!
We touch base on the importance of unified data, the ROI analytics framework, accountability in marketing, and as always smash myths in the face!
Excellent takeaways from this show:
Forget about only crediting one effort for influencing revenue
Revenue is a team sport!
Run marketing like a business to invest resources wisely
Build your network by attending events
LISTEN to your customers
Be transparent, accountable, & thoughtful
Bedrock Data Fusion solves the problem of separated data
ROI analytics framework:
Do more
Fix it
Stop
Links
Blog: http://www.moneyballmarketer.com/blog/
Twitter: @moneyballmktr
Bedrock Data: https://www.bedrockdata.com/
Bedrock Data Fusion: www.bedrockdata.com/try
Cheshire Impact: http://www.cheshireimpact.com/
...more
57min
March 06, 2018 Dominating Actionable Metrics With The Moneyball Marketer - Zak Pines - Hard Corps Marketing Show #008
Batter up for this episode as we get the real deal on reporting with event ninja Zak Pines, the Marketing VP at Bedrock Data!
We touch base on the importance of unified data, the ROI analytics framework, accountability in marketing, and as always smash myths in the face!
Excellent takeaways from this show:
Forget about only crediting one effort for influencing revenue
Revenue is a team sport!
Run marketing like a business to invest resources wisely
Build your network by attending events
LISTEN to your customers
Be transparent, accountable, & thoughtful
Bedrock Data Fusion solves the problem of separated data
ROI analytics framework:
Do more
Fix it
Stop
Links
Blog: http://www.moneyballmarketer.com/blog/
Twitter: @moneyballmktr
Bedrock Data: https://www.bedrockdata.com/
Bedrock Data Fusion: www.bedrockdata.com/try
Cheshire Impact: http://www.cheshireimpact.com/
...more
57min
March 01, 2018It’s ALIVE! Tracking Your Phone Leads Coverts 3X - Ryan Shank - Hard Corps Marketing Show #007
We reveal the resurrection of the phone and how call tracking software is changing the reporting game with Ryan Shank, CEO of Phonewagon!
Unearth the value of phone calls, what myths get punched in the face, the call tracking black hole, and how goals are like goldfish (we’re gonna need a bigger bowl!)
Incredible takeaways from this show:
There was a gap in marketing & sales for phone tracking
Phone calls convert 3x higher than web leads
Phone is not dead! 70% of searches happen on a mobile device
Self-discipline & consistency aid in success
People want options to live chat, call, or fill out a form
Be prepared to BLOW UP the product roadmap
Links
Phonewagon website: https://phonewagon.com/
YouTube channel: https://www.youtube.com/c/RyanShank
Twitter: @ryanashank
Blog post: https://blog.kissmetrics.com/built-and-launched-a-saas-company/
Slight Edge by Jeff Olson: https://www.amazon.com/Slight-Edge-Turning-Disciplines-Happiness/dp/1626340463
The Compound Effect by Darren Hardy: https://www.amazon.com/Compound-Effect-Darren-Hardy/dp/159315724X
Extreme Ownership by Jocko Willink & Leif Babin: https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs-ebook/dp/B00VE4Y0Z2
Hooked: How to Build Habit-Forming Products by Nir Eyal: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788
...more
1h 34min
March 01, 2018 It’s ALIVE! Tracking Your Phone Leads Coverts 3X - Ryan Shank - Hard Corps Marketing Show #007
We reveal the resurrection of the phone and how call tracking software is changing the reporting game with Ryan Shank, CEO of Phonewagon!
Unearth the value of phone calls, what myths get punched in the face, the call tracking black hole, and how goals are like goldfish (we’re gonna need a bigger bowl!)
Incredible takeaways from this show:
There was a gap in marketing & sales for phone tracking
Phone calls convert 3x higher than web leads
Phone is not dead! 70% of searches happen on a mobile device
Self-discipline & consistency aid in success
People want options to live chat, call, or fill out a form
Be prepared to BLOW UP the product roadmap
Links
Phonewagon website: https://phonewagon.com/
YouTube channel: https://www.youtube.com/c/RyanShank
Twitter: @ryanashank
Blog post: https://blog.kissmetrics.com/built-and-launched-a-saas-company/
Slight Edge by Jeff Olson: https://www.amazon.com/Slight-Edge-Turning-Disciplines-Happiness/dp/1626340463
The Compound Effect by Darren Hardy: https://www.amazon.com/Compound-Effect-Darren-Hardy/dp/159315724X
Extreme Ownership by Jocko Willink & Leif Babin: https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs-ebook/dp/B00VE4Y0Z2
Hooked: How to Build Habit-Forming Products by Nir Eyal: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788
...more
1h 34min
February 22, 2018Insane in the Membrane! The Psychology of Motivation Applied in Marketing - Marli Mesibov - Hard Corps Marketing Show #006
We explore how real scientific theories on motivational psychology can be used to create the ultimate content strategy with Marli Mesibov, VP of Content Strategy at Mad*Pow!
Discover with us the power of psychology, what myths get crushed to the bone, the effective framework of user experience, and how to find your place in life!
Amazing takeaways from this show:
How the psychology of motivation helps content strategy
Self Determination Theory:
Autonomy, Competence, Relatedness
Fear is not a motivator
Positive motivation is POWERFUL
Good content is findable, usable, useful, & searchable
Apply a user experience framework to content
“Either write something worth reading or do something worth writing” - Benjamin Franklin (the dude on the hundred dollar bill)
Links
Mad*Pow: http://madpow.com/
Marli Twitter: @marsinthestars
ConveyUX: http://madpow.com/insights/2018/2/conveyux
Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely: https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248
Cheshire Impact: http://www.cheshireimpact.com/
...more
1h 8min
February 22, 2018 Insane in the Membrane! The Psychology of Motivation Applied in Marketing - Marli Mesibov - Hard Corps Marketing Show #006
We explore how real scientific theories on motivational psychology can be used to create the ultimate content strategy with Marli Mesibov, VP of Content Strategy at Mad*Pow!
Discover with us the power of psychology, what myths get crushed to the bone, the effective framework of user experience, and how to find your place in life!
Amazing takeaways from this show:
How the psychology of motivation helps content strategy
Self Determination Theory:
Autonomy, Competence, Relatedness
Fear is not a motivator
Positive motivation is POWERFUL
Good content is findable, usable, useful, & searchable
Apply a user experience framework to content
“Either write something worth reading or do something worth writing” - Benjamin Franklin (the dude on the hundred dollar bill)
Links
Mad*Pow: http://madpow.com/
Marli Twitter: @marsinthestars
ConveyUX: http://madpow.com/insights/2018/2/conveyux
Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely: https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248
Cheshire Impact: http://www.cheshireimpact.com/
...more
1h 8min
February 22, 2018Ripping Open Marketing ROI - Jim Lenskold - Hard Corps Marketing Show #005
We uncover the real roots of Marketing ROI in #005 with Jim Lenskold, author of Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability!
Dive into this show as we rip open the real way to measure marketing ROI, crush marketing myths, and diagnose strategy leakage.
Awesome takeaways from this show:
Understand what is marketing ROI (Return On Investment)?
Use a feedback loop to be better & smarter
Marketing ROI is not pass/fail
Target segments you can win
Every piece of info gets you closer to being more accurate!
The 4 categories of measurement
Results Tracking
Pre/Post Trend (Look at the before & after)
Marketing Testing
Modeling
Links
Company site: http://www.lenskold.com/
Jim's book: Marketing ROI: The Path to Campaign, Customer, & Corporate Profitability https://www.amazon.com/Marketing-ROI-Campaign-Corporate-Profitability-ebook/dp/B000P2A3NM
Jim Lenskold LinkedIn: https://www.linkedin.com/in/lenskold/
Lenskold Group helpful content: http://www.lenskold.com/roi_content
Asbury Park Music Foundation: http://asburyparkmusiclives.org/
...more
1h 16min
February 22, 2018 Ripping Open Marketing ROI - Jim Lenskold - Hard Corps Marketing Show #005
We uncover the real roots of Marketing ROI in #005 with Jim Lenskold, author of Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability!
Dive into this show as we rip open the real way to measure marketing ROI, crush marketing myths, and diagnose strategy leakage.
Awesome takeaways from this show:
Understand what is marketing ROI (Return On Investment)?
Use a feedback loop to be better & smarter
Marketing ROI is not pass/fail
Target segments you can win
Every piece of info gets you closer to being more accurate!
The 4 categories of measurement
Results Tracking
Pre/Post Trend (Look at the before & after)
Marketing Testing
Modeling
Links
Company site: http://www.lenskold.com/
Jim's book: Marketing ROI: The Path to Campaign, Customer, & Corporate Profitability https://www.amazon.com/Marketing-ROI-Campaign-Corporate-Profitability-ebook/dp/B000P2A3NM
Jim Lenskold LinkedIn: https://www.linkedin.com/in/lenskold/
Lenskold Group helpful content: http://www.lenskold.com/roi_content
Asbury Park Music Foundation: http://asburyparkmusiclives.org/
...more
1h 16min

FAQs about The Hard Corps Marketing Show:

How many episodes does The Hard Corps Marketing Show have?

The podcast currently has 688 episodes available.