The Hard Corps Marketing Show

By Casey Cheshire

Welcome to The Hard Corps Marketing Show with Casey Cheshire, where he fuses decades of marketing expertise with the strategic prowess of a United States Marine Corps Veteran. Join our dynamic convers... more

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FAQs about The Hard Corps Marketing Show:

How many episodes does The Hard Corps Marketing Show have?

The podcast currently has 688 episodes available.

The Hard Corps Marketing Show episodes:

February 15, 2018Analytics & AI Take Over The World - Joseph Yelle - Hard Corps Marketing Show #004
We get down and dirty with data in #004 with THE analytics guy Joseph Yelle!
Nerd out with the CEO of Analytics Cloud Consulting over alien babies, scheming AI, fatherhood, and analytics galore in this show!
Wonderful takeaways from this show:
The three types of analytics
Whether or not AI is going to take over the world!
How to avoid false correlations with data
Einstein Analytics + Analytics Cloud Consulting = dream team
DISCOVER the story behind the data
Links
Analytics Cloud Consulting: https://www.analyticscc.com/
Twitter: @AnalyticsCC
Cheshire Impact: http://www.cheshireimpact.com/
Salesforce resources: https://success.salesforce.com/?lang=en_US
Entertaining false correlations: http://www.tylervigen.com/spurious-correlations
...more
1h 13min
February 15, 2018 Analytics & AI Take Over The World - Joseph Yelle - Hard Corps Marketing Show #004
We get down and dirty with data in #004 with THE analytics guy Joseph Yelle!
Nerd out with the CEO of Analytics Cloud Consulting over alien babies, scheming AI, fatherhood, and analytics galore in this show!
Wonderful takeaways from this show:
The three types of analytics
Whether or not AI is going to take over the world!
How to avoid false correlations with data
Einstein Analytics + Analytics Cloud Consulting = dream team
DISCOVER the story behind the data
Links
Analytics Cloud Consulting: https://www.analyticscc.com/
Twitter: @AnalyticsCC
Cheshire Impact: http://www.cheshireimpact.com/
Salesforce resources: https://success.salesforce.com/?lang=en_US
Entertaining false correlations: http://www.tylervigen.com/spurious-correlations
...more
1h 13min
February 15, 2018No Bullsh*t Buyer Personas - Adele Revella - Hard Corps Marketing Show #003
What a freaking awesome show! We were honored to have an extended conversation with Adele Revella, who is literally THE go to expert for Buyer Personas across the whole world. Not only does she know *everything* but she holds nothing back and calls it like she see's it. SO BADASS
Live during this show, Adele actually interviewed Casey as a previous buyer of marketing automation to learn about his persona!
Amazing takeaways from this show include:
The Two BIGGEST MYTHS About knowing your buyers!
Why its not enough to simply have a picture and a name for a Buyer Persona
How to actually interview your buyers to learn what you need
Guess how many personas a global manufacturing company has- it's way less than you think!
Why Demographics are RARELY as important as you think!
Links
Twitter: @buyerpersona
Buyer Persona Institute: https://www.buyerpersona.com/
Buyer Personas by Adele Revella: https://www.buyerpersona.com/buyer-personas-book
The Regis Touch: New Marketing Strategies for Uncertain Times by Regis McKenna: https://www.amazon.com/Regis-Touch-Marketing-Strategies-Uncertain/dp/0201139642
...more
1h
February 15, 2018 No Bullsh*t Buyer Personas - Adele Revella - Hard Corps Marketing Show #003
What a freaking awesome show! We were honored to have an extended conversation with Adele Revella, who is literally THE go to expert for Buyer Personas across the whole world. Not only does she know *everything* but she holds nothing back and calls it like she see's it. SO BADASS
Live during this show, Adele actually interviewed Casey as a previous buyer of marketing automation to learn about his persona!
Amazing takeaways from this show include:
The Two BIGGEST MYTHS About knowing your buyers!
Why its not enough to simply have a picture and a name for a Buyer Persona
How to actually interview your buyers to learn what you need
Guess how many personas a global manufacturing company has- it's way less than you think!
Why Demographics are RARELY as important as you think!
Links
Twitter: @buyerpersona
Buyer Persona Institute: https://www.buyerpersona.com/
Buyer Personas by Adele Revella: https://www.buyerpersona.com/buyer-personas-book
The Regis Touch: New Marketing Strategies for Uncertain Times by Regis McKenna: https://www.amazon.com/Regis-Touch-Marketing-Strategies-Uncertain/dp/0201139642
...more
1h
January 25, 2018Leveraging Buyer Motivation - Jesse Frye - Hard Corps Marketing Show #002 booyah!
Episode #2 totally kicked ass with guest Jesse Frye. He's an experienced marketer, head of Marketing, Customer Success & Strategy at Cheshire Impact, a marketing professor, AND- as if anything else is needed- a freaking Coast Guard Veteran.
Some of the amazing takeaways from this show:
The 7 Buyer Motivations
The reasons why MOST businesses go out of business!
What Marketers can learn from the Product development team
The true meaning behind "Fail Small, Fail Fast"
What happens when two different blogs go after different personas
What it's like to board possible drug ships and protect our shores in the Coast Guard
What marketers can learn from veterans
Links
Cheshire Impact: www.cheshireimpact.com
Twitter: @JesseJFryeNC
The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz: https://www.amazon.com/dp/B005BRS8Z6/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
...more
1h 18min
January 25, 2018 Leveraging Buyer Motivation - Jesse Frye - Hard Corps Marketing Show #002 booyah!
Episode #2 totally kicked ass with guest Jesse Frye. He's an experienced marketer, head of Marketing, Customer Success & Strategy at Cheshire Impact, a marketing professor, AND- as if anything else is needed- a freaking Coast Guard Veteran.
Some of the amazing takeaways from this show:
The 7 Buyer Motivations
The reasons why MOST businesses go out of business!
What Marketers can learn from the Product development team
The true meaning behind "Fail Small, Fail Fast"
What happens when two different blogs go after different personas
What it's like to board possible drug ships and protect our shores in the Coast Guard
What marketers can learn from veterans
Links
Cheshire Impact: www.cheshireimpact.com
Twitter: @JesseJFryeNC
The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz: https://www.amazon.com/dp/B005BRS8Z6/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
...more
1h 18min
January 15, 2018Finding the Voice of the Customer - Stephanie Hawkins - Hard Corps Marketing Show #001
The Hard Corps Marketing Show goes live with it's first show!
Our guest is Stephanie Hawkins, content marketing wizard, the former agency owner is now the Content Marketing Manager at ArchiveSocial. She chats with Casey about how to nail segmentation with buyer personas and really advocating for your customer!
This show and the next several will address the first element of the Cheshire Success Index for Marketing Automation. Before you start building or sending anything in Marketing, you need to know your segments and plan for targetting specific ones with relevent messages!
Awesome topics covered:
Why buyer personas and specific customer buckets are key in 2018
Unlearning bad habits from school when creating content
What we can learn from Sales to impact our marketing
Writing a whitepaper for $1,000/hour!
Personality tests and how we evolve over time
What happens when Casey read a horrible whitepaper :X
Links
ArchiveSocial: https://archivesocial.com/
Twitter: @StephKapera
Cheshire Impact: www.cheshireimpact.com
Strengths Finder 2.0 by Tom Rath: http://www.tomrath.org/book/strengthsfinder/
Selling with Noble Purpose by Lisa McLeod: https://www.mcleodandmore.com/selling-with-noble-purpose/
Three Body Problem by Liu Cixin: https://www.barnesandnoble.com/w/remembrance-of-earths-past-cixin-liu/1125684459?type=eBook
Personality test :https://www.16personalities.com/
Personality test: https://www.gallupstrengthscenter.com/
...more
1h 6min
January 15, 2018 Finding the Voice of the Customer - Stephanie Hawkins - Hard Corps Marketing Show #001
The Hard Corps Marketing Show goes live with it's first show!
Our guest is Stephanie Hawkins, content marketing wizard, the former agency owner is now the Content Marketing Manager at ArchiveSocial. She chats with Casey about how to nail segmentation with buyer personas and really advocating for your customer!
This show and the next several will address the first element of the Cheshire Success Index for Marketing Automation. Before you start building or sending anything in Marketing, you need to know your segments and plan for targetting specific ones with relevent messages!
Awesome topics covered:
Why buyer personas and specific customer buckets are key in 2018
Unlearning bad habits from school when creating content
What we can learn from Sales to impact our marketing
Writing a whitepaper for $1,000/hour!
Personality tests and how we evolve over time
What happens when Casey read a horrible whitepaper :X
Links
ArchiveSocial: https://archivesocial.com/
Twitter: @StephKapera
Cheshire Impact: www.cheshireimpact.com
Strengths Finder 2.0 by Tom Rath: http://www.tomrath.org/book/strengthsfinder/
Selling with Noble Purpose by Lisa McLeod: https://www.mcleodandmore.com/selling-with-noble-purpose/
Three Body Problem by Liu Cixin: https://www.barnesandnoble.com/w/remembrance-of-earths-past-cixin-liu/1125684459?type=eBook
Personality test :https://www.16personalities.com/
Personality test: https://www.gallupstrengthscenter.com/
...more
1h 6min

FAQs about The Hard Corps Marketing Show:

How many episodes does The Hard Corps Marketing Show have?

The podcast currently has 688 episodes available.