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Steven J. Edelstein, VP of Growth & Partnerships at MyFBAPrep, joins Lara Schmoisman to unpack why most brands fail before they scale—covering pricing strategy, supply chain traps, trade show mistakes, and the future of beauty innovation through personalization and smarter storytelling.

We'll talk about:

• Why pricing strategy must start with your audience—not just your ingredients
• The real margin rules that make or break a brand
• The hidden costs in supply chain and trade shows that drain young businesses
• How copying formulas and white-labeling kills true innovation
• Why personalization and lifestyle-driven products will define the next decade
• The shift from discounts and one-off sales to loyalty and continuity programs
• How to create emotional connection that keeps customers coming back
• The future of beauty: smarter delivery systems, niche focus, and brands that actually solve problems

For more information, visit Steven J. Edelstein's LinkedIn.

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