The Health Marketing Daily

The Health Marketing Daily

By Marco & KlaraBusinessEducationMarketing
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The Health Marketing Daily episodes

  • Fish Oil Brain Claims Fail, L'Oréal Flags GLP-1 Shift

    A landmark clinical trial just gutted fish oil's brain health story — and L'Oréal's CEO confirmed GLP-1 drugs are formally reshaping consumer spending. Two credibility moments supplement and health brands can't ignore.

    In this episode:

    • A two-year clinical trial confirmed omega-3s from fish oil reached the brain but produced zero measurable improvement in memory or cognitive protection, directly threatening brain health claims across one of the supplement market's biggest categories.
    • Italy's IAP censured Magic Magnesium Malate for implying its product could relieve restless legs and improve sleep, ruling that soft 'lifestyle language' carries the same evidential burden as explicit therapeutic claims.
    • Cymbiotika is entering the ingestible beauty category off the back of 200 million liposomal sachets sold, using its bioavailability credentials as the primary trust mechanism in a fast-growing segment.
    • L'Oréal's CEO publicly described GLP-1 drug adoption as 'a very important phenomenon' reshaping beauty and skincare purchasing, formally validating the GLP-1 consumer as a high-priority segment for supplement and nutraceutical brands.

      • The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day.

      Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us.

      Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

      9 min
    • L'Oréal Flags GLP-1 Shift, Jocko Fuel Hits Target

      L'Oréal's CEO just flagged GLP-1 drugs as a structural demand shift hitting beauty and skincare. If you sell supplements or functional food, this wave is already reaching your shelf.

      In this episode:

      • Italy's IAP censured Magic Magnesium Malate for implying sleep and restless legs benefits through framing and imagery alone, ruling that implied health claims without EFSA-authorised backing violate EU advertising standards.
      • L'Oréal's CEO publicly described GLP-1 drug adoption as 'a very important phenomenon' visibly reshaping beauty and skincare purchasing patterns at mass-market scale.
      • UK kefir brand Biotiful Gut Health has launched a full brand identity and packaging redesign across its entire product portfolio to defend its category-leader position as the gut health market grows more crowded.
      • Jocko Fuel, co-founded by retired Navy SEAL Jocko Willink, is rolling out protein shakes and powders to Target stores nationwide, marking a major mass-retail expansion for the podcast-driven sports nutrition brand.

        • The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day.

        Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us.

        Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

        10 min
      • Abbott Spins Off $8.5B Nutrition, Fish Oil Brain Claims Challenged

        Abbott is freeing its $8.5B nutrition division — including Ensure and Pedialyte — as a standalone public company. And a landmark clinical trial just dealt a serious blow to fish oil's brain health positioning.

        In this episode:

        • Abbott is spinning out its nutrition division — home to Ensure and Pedialyte — into an independent publicly traded company generating approximately $8.5 billion in annual sales, giving it freedom to pursue its own marketing and commercial strategy.
        • A rigorous two-year clinical trial confirmed fish oil successfully raised omega-3 levels in the brain but produced zero measurable improvement in memory or cognitive protection compared to controls, directly challenging one of the supplement industry's most valuable marketing platforms.
        • Doctors and regulators are raising flags as growing numbers of GLP-1 drug users stack dietary supplements alongside their medication, with regulators in multiple markets actively exploring new rules to address unsupported claims targeting this population.
        • Cymbiotika, which has sold 200 million liposomal sachets, is expanding into the beauty supplement market, using its liposomal delivery technology and bioavailability credentials as its core differentiator in an increasingly crowded ingestible beauty space.

          • The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day.

          Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us.

          Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

          9 min
        • AG1 Hits Holland & Barrett, Ipsy Enters Wellness

          AG1 is testing whether DTC credibility survives the high street. Meanwhile, Ipsy is betting subscription curation can fix supplement overload — two channel shifts every wellness marketer needs to understand.

          In this episode:

          • AG1 is entering Holland & Barrett in its first major UK high street retail partnership, with CEO Tim Harrington leaning on creator credibility to justify a £3-per-serving price point in a shelf environment where no algorithm or influencer can close the sale.
          • Ipsy CMO Stacey Politi is formally extending the beauty subscription box into supplements and wellness products, arguing that curated boxes solve consumer overwhelm by acting as a trusted editorial filter in an overcrowded category.
          • German mycoprotein startup Infinite Roots has secured a product listing at Rewe, Germany's second-largest supermarket chain, marking a significant breakthrough for fungi-based protein into mainstream European grocery retail.
          • Scientists have identified a drug compound that reverses severe non-alcoholic fatty liver disease in animal models by restoring gut microbiome integrity, reinforcing the gut-liver axis as a credible target with implications for functional ingredients and nutraceuticals.

            • The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day.

            Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us.

            Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

            9 min
          • Vitamin C Beats Cancer, Galy Launches Cultured Cocoa

            Vitamin C just earned clinical trial credibility in cancer survival — and Galy is bringing lab-grown cocoa to B2B ingredient buyers. Two stories reshaping formulation and marketing strategy today.

            In this episode:

            • A new clinical trial found daily vitamin C supplementation may improve survival rates in people with precancerous blood disorders, giving supplement brands a stronger science-backed narrative for educational content — though EU health claims rules still prohibit disease treatment claims on pack.
            • German milling company Traditionsmüller is investing €7 million to pivot its generational business toward plant-based protein ingredient production, signalling growing upstream supply capacity for European supplement and functional food brands.
            • A bipartisan group of US lawmakers has formally urged the FDA to close an importation loophole being exploited to bring unapproved versions of Eli Lilly's investigational obesity drug retatrutide into grey-market wellness and biohacking channels.
            • Biotech startup Galy has launched WunderHaus, a cell-cultured cocoa ingredient brand targeting B2B food and supplement manufacturers, positioning lab-grown cacao as a sustainability and supply chain solution for functional chocolate and nootropic formulations.

              • The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day.

              Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us.

              Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

              10 min
            • Nestlé, Unilever Accused of Misleading Health Claims & Bala

              India's regulator is formally accusing Nestlé and Unilever of misleading health claims — a warning shot every supplement and functional food marketer should hear. Plus: a brain health finding that could reshape cognitive supplement positioning.

              In this episode:

              • India's FSSAI has issued official notices to Nestlé and Hindustan Unilever for allegedly making misleading health claims, signalling a global tightening of enforcement that mirrors EFSA's strict approach in Europe.
              • Japanese researchers identified a natural compound that protected against memory and social behaviour deficits caused by high salt intake in experimental models, adding a neurological dimension to sodium risk and a potential new angle for brain health supplement positioning.
              • Quartz published a consumer-facing audit of clinical evidence behind 10 popular supplement categories, distinguishing those with robust backing from those where marketing outpaces science, alongside a companion piece on products failing independent lab testing.
              • Bala founder Natalie Holloway and Therabody founder Dr. Jason Wersland shared their personal burnout prevention strategies at the Inc. 5000 conference, illustrating a growing trend of founders using lived wellness experience as a direct brand marketing asset.

                • The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day.

                Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us.

                Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

                9 min
              • Ritual Expands, Hospitals Enter Longevity & Sweetener Study Shocks

                Ritual just made its boldest move since founding, and hospitals are now competing on longevity turf. If you formulate, market, or build in consumer health, today's four stories demand your attention.

                In this episode:

                • Ritual CEO Kat Schneider is personally leading the brand's first category expansion in six years, signalling that even transparency-led DTC supplement brands must broaden their portfolio to sustain growth with female consumers.
                • A new study testing 39 sweeteners found many disrupt gut microbiome composition, with certain sweetener-medication combinations producing potentially harmful interactions — a direct formulation and labelling challenge for functional food and supplement brands.
                • German functional drink brand Early is reporting early commercial traction in the isotonic and wellness beverage segment, highlighting Germany as an emerging battleground for health-positioned challenger brands.
                • Major US hospital systems including Northwestern are launching dedicated longevity clinics as high-margin offerings, bringing institutional medical credibility into territory previously owned by wellness brands and supplement companies.

                  • The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day.

                  Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us.

                  Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

                  10 min
                • THG Raises Forecast, Barebells Goes Candy, BelliWelli Hits Walmart

                  Myprotein is lifting THG's entire earnings outlook, BelliWelli is taking gut health to Walmart at scale, and new research is putting recovery supplement claims under the microscope — three category-defining moves marketers need to understand today.

                  In this episode:

                  • THG upgraded its full-year earnings guidance after its sports nutrition division — home to Myprotein — delivered a stronger-than-expected performance, outpacing headwinds hitting the broader wellness retail market.
                  • BelliWelli secured dedicated endcap placements across Walmart, marking a major shift for the gut health category from specialty and DTC channels into mainstream mass retail.
                  • New research published by Science Daily found that widely used recovery tools — including recovery supplements, ice baths, compression garments, and massage — deliver benefits that are frequently overstated and highly context-dependent, raising credibility risks for brands making broad recovery claims.
                  • Barebells, under parent company Vitamin Well Group, unveiled a low-sugar confectionery range inspired by the Swedish candy trend at NACS, extending its protein brand into indulgent snacking occasions within convenience store channels.

                    • The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day.

                    Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us.

                    Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

                    9 min
                  • Hospitals Enter Longevity, Clio Snacks Acquired for 165M Bars

                    Hospitals are muscling into longevity — and that raises the bar for every supplement brand making anti-ageing claims. Plus, Clio Snacks just proved how functional snacks scale to acquisition.

                    In this episode:

                    • Northwestern Medicine and other major US hospital systems are launching dedicated longevity clinics, signalling that the category is shifting from consumer wellness into institutional medicine and raising the credibility bar for supplement brands making anti-ageing claims.
                    • German functional soft drink brand Early is reporting early commercial success with its isotonic, vitamin-fortified positioning, demonstrating growing German retail appetite for functional beverages that sit between mainstream cola and specialist sports nutrition.
                    • The Hemp Beverage Alliance says it is cautiously optimistic a federal solution can be reached before a potential US ban, but warns of a 'miniature prohibition' that would shut down the category — a direct warning for European brands navigating CBD novel food authorisation.
                    • Clio Snacks has been acquired after quadrupling revenue over four years and selling 165 million refrigerated yogurt bars, with growth driven by expanding into kids and convenience store channels beyond its original health food positioning.

                      • The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day.

                      Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us.

                      Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

                      9 min
                    • THG Raises Forecast & Perelel Hits $100M

                      Myprotein is carrying THG's entire earnings upgrade. Perelel just hit $100M by refusing to stay in prenatal. And Walmart is building a dedicated Mood and Mind shelf — with Neutonic inside it. Here's what each move means for your brand.

                      In this episode:

                      • THG upgraded its full-year earnings guidance, citing stronger-than-expected performance from its Myprotein sports nutrition division as the primary driver of the revision.
                      • Women's health brand Perelel crossed $100 million in revenue six years after launch by expanding from a single prenatal vitamin into protein, powders, and full-lifecycle supplements.
                      • Evolution Fresh is launching Thrive, a probiotic functional beverage line, as parent company Generous Brands simultaneously appoints a new Chief Marketing Officer in what appears to be a coordinated brand reset.
                      • Cognitive health beverage brand Neutonic has secured distribution in nearly 1,000 Walmart stores, featured within the retailer's newly created Mood and Mind category set alongside WellWithAll.

                        • The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day.

                        Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us.

                        Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily

                        9 min

                      About The Health Marketing Daily

                      From the publisher's feed

                      The daily briefing for professionals in health, nutrition, and wellness marketing. Every episode covers an ingredient of the day, the latest science and regulatory updates from EFSA and beyond, and…