The Health Marketing Daily — August 30, 2026

In this episode:

• A major new study linking long-term melatonin use to a 90% higher heart failure risk will force supplement marketers and retailers to reassess how they position one of the world's best-selling sleep supplements.

• Italy's advertising self-regulator has censured the marketing of supplement UROCYST Active for making misleading claims and using health claims that have never been authorised — a sharp reminder of the compliance risks facing supplement brands across Europe.

• Arla's CEO has flagged 'super high' demand for protein ingredients and committed to significant new capital investment — a strong commercial signal that the protein ingredient supply chain is entering a new phase of expansion to meet booming wellness-driven demand.

• New research finding a link between even small daily intakes of artificial sweeteners and cognitive decline puts fresh pressure on functional food and drink brands that use these ingredients — and could accelerate consumer demand for naturally sweetened wellness products.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 29, 2026

In this episode:

• Italy's advertising watchdog has banned another supplement ad — this time for UROCYST Active — for carrying unauthorised health claims and misleading language, making this the second IAP supplement censure in quick succession.

• New research suggests that even low daily doses of artificial sweeteners — equivalent to amounts found in a single diet drink — are associated with measurable cognitive decline, with significant implications for brands formulating functional foods and supplements with these ingredients.

• A major study using 23 biological ageing clocks has found that the optimal sleep duration for longevity is not the widely marketed '8 hours' — a finding that challenges the messaging used by sleep supplement and wellness brands across Europe.

• A securities fraud lawsuit against Simply Good Foods — parent of Quest and Atkins — alleges that a single ingredient reformulation in its Owyn acquisition target destroyed taste, shelf life, and sales, ultimately collapsing a $280 million deal and wiping 27% off the share price.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 28, 2026

In this episode:

• Arla's CEO signalling major new capital investment in protein ingredients tells European health marketers that the supply side of the protein boom is about to get a significant structural upgrade.

• A new review challenging the 50-year-old Linus Pauling doctrine on high-dose vitamin C and colds is a direct threat to one of the supplement category's most enduring consumer narratives — and brands need a response.

• Italian health-food brand Valsoia securing new distribution agreements with major European supermarket chains is a live case study in how a positioning-led health brand scales across borders through grocery retail.

• A major Italian review of 350 studies is casting scientific doubt on the blanket 'more protein equals better health and longevity' message — a direct challenge to one of European health marketing's most commercially powerful narratives right now.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 27, 2026

In this episode:

• Applied Nutrition's above-expectations earnings signal that UK sports nutrition is in robust commercial health — and raises the bar for the category heading into 2027.

• Spain's best-known juice brand Don Simón has launched a high-protein drink range, signalling that mainstream European beverage brands are now actively entering the functional nutrition space.

• Class action lawsuits targeting 'zero sugar' claims on products containing allulose are a red-flag moment for every European health brand using rare sugars in functional food and drink.

• Dutch retail giant Albert Heijn is using private label to own the family health positioning in grocery — a move that signals how major European supermarkets are increasingly competing directly with branded wellness products.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 26, 2026

In this episode:

• A €12m Series A for mycoprotein at industrial scale signals that fungi-based protein is moving from niche novelty to mainstream ingredient — and European health food brands need to take notice.

• A decades-old compound that burns fat by boosting energy expenditure rather than suppressing appetite could reshape how the supplement industry positions thermogenic and weight management products.

• Spicewell's pivot from retail shelves to direct digital channels is a live case study in how functional food brands with a health positioning can build deeper consumer relationships and margin outside traditional grocery.

• Midi Health's move into hormone-informed topical skin care marks the next frontier of the femtech-meets-wellness convergence — and signals a major new product category forming around menopause and hormonal health.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 25, 2026

In this episode:

• New mouse-model research suggests a yeast-derived food supplement can restore the immune system's ability to fight cancer — opening a potential new positioning lane for beta-glucan and yeast-based supplement brands.

• Grenade, the UK's dominant protein bar brand, is making a major push into US nationwide retail — a bold international channel move that signals how European sports nutrition brands are eyeing American shelf space.

• A large study of over 2,500 people finds that common medications can permanently reshape the gut microbiome long after the last dose — a finding that strengthens the commercial case for post-medication probiotic and gut-restoration products.

• Italian health media is amplifying new research showing that low vitamin D combined with abdominal obesity dramatically raises mortality risk in over-50s — a dual-angle story that connects the supplement and weight management categories in a new way.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 24, 2026

In this episode:

• New research linking high-dose vitamin D supplementation to measurably better cognitive scores in older adults gives supplement brands a powerful, evidence-backed hook for cognitive health positioning.

• Nestlé quietly putting its GO Healthy supplement brand up for strategic review signals that Big Food's appetite for owning supplement businesses may be cooling — and creates a potential acquisition opportunity for specialist wellness players.

• Functional mushrooms and collagen dominated the beverage innovation showcase at Newtopia Now 2026, confirming these two ingredients as the defining trend vectors for functional drink brands heading into 2027.

• A new study finding widespread unlabelled toxic chemicals — including PFAS — in personal care products, even those marketed as 'eco' or 'natural', hands clean-formulation wellness brands a powerful and urgent differentiation story.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 23, 2026

In this episode:

• Danone's €1 billion acquisition of Huel getting regulatory clearance is one of the biggest deals in functional nutrition this year and signals where major food conglomerates are placing their bets.

• New research linking a specific gut bacterium to stronger muscles in older adults hands gut health brands a compelling, science-backed angle into the booming longevity and healthy ageing market.

• Italy's advertising self-regulatory body has banned ads for the supplement Apportal Boost over its claim of delivering an 'instant energy charge' — a sharp reminder that performance language in supplement marketing remains heavily scrutinised across Europe.

• A public debate among nutrition scientists over whether cutting protein intake extends lifespan has direct implications for how protein supplement and high-protein food brands should position themselves in the growing longevity conversation.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 22, 2026

In this episode:

• GNC's accelerating brick-and-mortar retreat is a defining signal for how supplement brands must rethink their physical retail strategy across North America — and what it means for European market planners watching the channel shift.

• Italy's advertising self-regulator has banned ads for the supplement Apportal Boost over the claim of 'instant energy charge' — a live reminder that health claim compliance is being actively enforced at brand level across Europe.

• Researchers have engineered probiotic bacteria to infiltrate tumours and stimulate immune responses — a breakthrough that dramatically expands the scientific conversation around what probiotics can do, well beyond gut health positioning.

• Canadian sports nutrition company Cizzle Brands is pursuing a US stock exchange listing, signalling that investor appetite for dedicated sports nutrition pure-plays remains strong even as larger food conglomerates circle the category.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 21, 2026

In this episode:

• Regulatory clearance of Danone's €1 billion Huel acquisition is the biggest structural deal in European functional nutrition this year and sets a new benchmark for category consolidation.

• Supplement brand IM8 is replacing the traditional paid celebrity endorsement with an equity stake model — a structural shift in how health and wellness brands buy credibility.

• Nestlé placing its GO Healthy supplement brand under strategic review signals that even the world's largest food company is questioning where supplements fit in its long-term portfolio — with implications for the whole category.

• A public debate between longevity researchers and nutrition experts over protein restriction is creating real confusion in a category where protein and healthy ageing brands are surging.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health