The Health Marketing Daily — September 16, 2026

In this episode:

• Boots is using physical experiential retail to drive emotional engagement with its health and wellness positioning — a strategic move European health marketers should watch closely.

• Mars is using structured startup partnerships to accelerate its push into the gut health and fibre space — a sign that the category is attracting FMCG giants with serious long-term intent.

• A landmark meta-analysis of nearly 10,000 patients is reshaping what we know about effective knee osteoarthritis relief — with direct implications for joint health supplement marketing claims.

• Evvy's $40M Series B signals that the vaginal microbiome is becoming a serious commercial and scientific frontier — with major knock-on implications for women's probiotic and supplement brands.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — September 15, 2026

In this episode:

• New clinical evidence linking low vitamin D to post-surgical pain intensity gives supplement brands a compelling, specific health outcome to market around.

• Ulta Beauty is turning its stores into a telehealth-to-supplement pipeline by partnering with Midi Health — a direct signal that beauty retail is aggressively colonising the wellness supplement space.

• Scientists have identified the cellular mechanism by which caffeine extends lifespan in yeast — giving functional beverage and longevity supplement brands a new science-backed narrative for one of the world's most consumed ingredients.

• Consumer interest in insect-based protein products is surging again in Germany, signalling a potential second wave for an alternative protein category that stalled after its initial EU novel food approvals.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — September 14, 2026

In this episode:

• New research suggests a natural compound found in spinach, almonds, and sweet potatoes may aggravate gut inflammation in IBD sufferers — a direct challenge for functional food and supplement brands positioning these ingredients as gut-friendly.

• Precision-fermented egg protein is entering the high-protein breakfast aisle via a commercial partnership between ingredient company Onego Bio and Zen Waffles — signalling that biotech-derived proteins are crossing from B2B novelty to consumer-facing brand reality.

• Weight Watchers is launching a branded podcast in partnership with Dear Media to destigmatise GLP-1 drug use — a bold content marketing play that repositions the 60-year-old brand as a facilitator of modern weight management rather than a rival to it.

• A landmark study of the world's oldest documented person reveals that extreme longevity may involve simultaneous biological aging and powerful compensatory protective mechanisms — findings that will energise the longevity supplement and healthy ageing marketing space.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — September 13, 2026

In this episode:

• A major study linking high blood levels of tyrosine — a widely marketed cognitive supplement ingredient — to shorter lifespan in men poses serious questions for the brain health supplement category.

• Beyond Meat is pivoting beyond the meat aisle into sports and active nutrition with a new plant-based protein platform — a major strategic shift that puts it in direct competition with established supplement and wellness brands.

• A deepening whey protein supply crunch is forcing sports nutrition and functional food brands to urgently rethink their formulation strategies and ingredient sourcing.

• New research showing that gut bacterial populations can spread rapidly between people and across continents has major implications for how probiotic and microbiome supplement brands communicate the value of their products.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — September 12, 2026

In this episode:

• Weight Watchers is using a branded podcast to own the GLP-1 conversation at a consumer level — a content marketing pivot that signals how legacy wellness brands are repositioning themselves in the age of weight-loss drugs.

• A landmark study of the world's oldest verified person reveals that extreme longevity may involve a biological paradox — simultaneous accelerated aging and powerful compensatory repair mechanisms — with direct implications for how longevity supplement brands frame their science.

• Finnish biotech Onego Bio is placing its precision-fermented egg protein into a mainstream high-protein breakfast product for the first time, marking a significant commercialisation milestone for the novel protein category in Europe.

• Researchers have developed a composite gut health score — a single trackable number — that could transform how consumers engage with probiotic and prebiotic products, and how brands market them.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — September 11, 2026

In this episode:

• Morinaga Milk's B. longum BB536 — backed by over 50 years of clinical research — is being positioned as a foundational probiotic strain for healthy longevity, giving gut health brands a high-credibility science anchor to market around.

• New modelling showing a 20% sugar tax in Australia could prevent millions of cases of tooth decay over 25 years adds fresh regulatory momentum to oral health nutrition policy — and a clear signal for European functional food and supplement brands in the oral health space.

• A new study from Hochschule Fulda reveals that young Germans are increasingly shaping their diets around sustainability values — a consumer behaviour shift with direct implications for how wellness and functional food brands should position themselves in the German market.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — September 10, 2026

In this episode:

• As employers roll back GLP-1 drug coverage due to soaring costs, health and wellness brands have a direct opening to capture consumers who are now seeking affordable weight management alternatives.

• A deepening whey protein supply crunch is now hitting brands across multiple formats, threatening margins and forcing reformulation decisions at a moment when protein demand has never been higher.

• Beyond Meat's pivot into protein powders and nutrition bars signals that mainstream plant-based food brands are now entering sports and functional nutrition territory — intensifying competition for established supplement players.

• Austrian alternative protein brand Revo Foods has secured German retail listings, marking a meaningful distribution milestone for a 3D-printed plant-based brand with a clear health and protein positioning.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — September 09, 2026

In this episode:

• Boots is repositioning its entire brand identity around life's unfiltered realities — a significant strategic signal for every health and wellness brand that sells through the UK's dominant pharmacy-retail channel.

• New research suggesting gut bacteria can spread rapidly between people and across continents fundamentally changes the science story probiotic and gut health brands can tell consumers.

• A major study of nearly 65,000 Britons shows that sugar exposure in the first 1,000 days of life leaves measurable health consequences seven decades later — a finding that will accelerate demand for low-sugar functional infant and toddler nutrition across Europe.

• Oura's IPO filing and $1.2 billion in reported earnings confirms that wearable health data is now a mainstream consumer wellness category — with direct consequences for how supplement and nutrition brands position personalisation and data-driven health claims.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — September 08, 2026

In this episode:

• A class action lawsuit against Grüns and Unilever over 'sugar free' allulose labelling is a warning shot for the entire better-for-you supplement and functional food sector on sweetener claims.

• A $250 million raise for David Protein's parent company confirms that high-protein, performance-positioned snack brands are attracting serious institutional capital — and sets the competitive benchmark for European sports nutrition brands watching from across the Atlantic.

• New research on 'exerkines' — proteins and metabolites released into the bloodstream during exercise — could open a significant new ingredient and positioning frontier for sports nutrition and cognitive health supplement brands.

• Life Time's launch of LT Social — a gym-as-entertainment concept — marks a structural shift in how premium wellness venues are redefining themselves as lifestyle and community destinations, with major implications for how supplement and functional food brands activate at the point of sweat.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — September 07, 2026

In this episode:

• A study of over 270,000 people linking higher blood levels of tyrosine — a widely sold cognitive supplement — to shorter lifespan in men is a major safety story for the brain health supplement category.

• Inspired by Buxton Peak has gone live with a national ad campaign for its vitamin-and-mineral-enriched functional water range, signalling that the premium functional hydration segment is entering a mainstream push in UK retail.

• New mouse research showing that sucralose and stevia may cause heritable metabolic changes across generations is a significant consumer trust story for the functional food and 'better-for-you' brand sector.

• Italy's first digital obesity clinic focused on GLP-1 drug treatment has raised €2M to scale, illustrating how the GLP-1 ecosystem is spawning investable digital health businesses across Europe that will reshape the supplement and nutrition categories alongside them.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health