The Health Marketing Daily — August 19, 2026

In this episode:

• Europe's largest food retailer is formally aligning its brand with the longevity movement — a signal that healthy ageing is now a mainstream retail strategy, not a niche supplement play.

• Nestlé is deploying AI and nutrition science to build a dedicated product range for GLP-1 drug users — the biggest food-to-wellness category pivot from a major FMCG player yet.

• M&S is lobbying the UK government to overhaul how fibre health claims are communicated to consumers — a regulatory and marketing story with direct implications for functional food and supplement labelling across Britain.

• New research on artisan cheese microbes finding gut health benefits opens a compelling ingredient science narrative for probiotic and fermented food brands looking for fresh category credibility.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 18, 2026

In this episode:

• The FDA's approval of peptides for commercial sale — amid conflict-of-interest allegations and unresolved safety concerns — has direct implications for European brands watching how this ingredient category is being regulated on both sides of the Atlantic.

• New research showing that daily orange juice consumption influences thousands of genes linked to inflammation and immunity gives functional food and nutraceutical brands compelling new science to build campaigns around flavonoid and polyphenol ingredients.

• New UK analysis showing that GLP-1 drugs only deliver net food savings for households earning close to £100,000 signals a major affordability barrier — and a significant market opportunity for lower-cost functional nutrition alternatives positioned at the mass market.

• Wildfire seasons are now reliably creating a new consumer health anxiety — and a startup called Climatic is among the first brands to build an entire product and marketing strategy around everyday lung health, signalling the emergence of a credible new supplement and wellness category.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 17, 2026

In this episode:

• Germany's updated S3 clinical guideline on IBS now formally recognises microbiome modulation as a therapeutic approach — a significant validation moment for probiotic and gut health brands operating in Europe's largest market.

• Ferrero's acquisition of Purely Elizabeth signals that major confectionery incumbents are now aggressively buying into the better-for-you breakfast and wellness food space — not just dabbling at the edges.

• The FDA's move to close the GRAS self-determination loophole — requiring mandatory notification for ingredients previously self-affirmed as safe — is the most significant US food ingredient regulatory shift in decades, with downstream implications for functional food and supplement formulation globally.

• Khloé Kardashian's Khloud brand is taking collagen — long a premium supplement category — into mass-market snack format via a Walmart-exclusive launch, signalling a major channel and format shift for functional ingredients.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 16, 2026

In this episode:

• Germany's ministry has overturned a key food fortification rule, with direct implications for supplement and functional food brands operating in the EU's largest market.

• AG1's move into gummy format signals a strategic format shift for one of the world's most recognisable supplement brands — and a broader industry reckoning with powder's convenience ceiling.

• A large new study linking vitamin D deficiency with abdominal obesity to dramatically elevated health risk gives supplement brands a powerful, evidence-backed communications hook for autumn campaigns.

• Laird Superfood's 244% sales surge — driven by acquisitions and retail expansion — is a standout data point in the functional food and wellness brand M&A story dominating 2026.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 15, 2026

In this episode:

• Germany's federal ministry has overturned a key nutrient fortification rule for food supplements and fortified foods — a direct regulatory shock for brands selling into the German market.

• A large study of over 5,500 adults finds that vitamin D deficiency combined with abdominal obesity dramatically amplifies health risk — giving supplement brands a powerful, evidence-backed dual positioning story.

• Laird Superfood has posted 244% sales growth by executing a deliberate platform strategy built on acquisitions and retail expansion — a masterclass in how functional food brands can scale beyond a single hero product.

• Italian confectionery giant Ferrero is acquiring US better-for-you breakfast brand Purely Elizabeth, signalling that even traditional indulgence companies are now buying their way into the health and wellness food space.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 14, 2026

In this episode:

• Czech clean-label sports nutrition brand Vilgain is making a strategic push into Germany's highly competitive health food retail market, securing shelf space in Edeka stores.

• Italy's leading food watchdog publication is raising serious questions about the FDA's approval of peptide compounds for sale, citing conflicts of interest and health risks — a story with direct regulatory implications for European supplement marketers.

• Swedish foodtech Millow has raised €2 million to scale a novel mycelium-and-oat protein ingredient targeting European foodservice — a distinct and timely alternative protein story from within the EU.

• A proposed class action lawsuit targeting RYSE's protein content claims on its Clear Protein drinks is a live warning for every functional beverage brand making on-pack nutrition claims.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 13, 2026

In this episode:

• Germany's updated clinical guidelines on IBS now formally recognise microbiome modulation as a therapeutic approach — a significant credibility boost for gut health supplement brands across Europe.

• A wellness startup called Climatic is pioneering a new lung health supplement category driven by wildfire air quality anxiety — a consumer trend with clear European relevance as summer fire seasons intensify.

• Plant-based ingredient startup Plantible has raised $35 million to dramatically scale its lemna-derived Rubi Protein — a functionally superior alternative protein that could reshape sports nutrition and functional food formulation.

• Spanish discount retailer DIA has obtained an official nutrition endorsement from the Spanish Society of Community Nutrition for its own-brand wholemeal pasta — a sign that private label is aggressively moving into health-positioned territory across European grocery.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 12, 2026

In this episode:

• AG1's launch of its first gummy supplement signals a strategic format shift that could reshape how premium daily nutrition brands compete on convenience.

• Cymbiotika's decision to bring Gen Z creator Alix Earle on as an investor — not just an ambassador — marks a new phase in how supplement brands are using influencer equity to drive retail expansion.

• A new oral GLP-1 drug achieving 12% body weight loss in under nine months raises the stakes dramatically for the weight management supplement category as pharmaceutical accessibility improves.

• MALK's launch of a nutrient-dense 'Whole' plant milk range shows how functional beverage brands are moving beyond clean labels to actively compete on nutrition density — a shift with direct relevance for European plant-based dairy positioning.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 11, 2026

In this episode:

• New research pinpoints exactly how much strength training delivers maximum longevity benefits — giving sports nutrition and active ageing brands a precise, evidence-based message to market.

• Khloé Kardashian's functional snack brand Khloud is bringing collagen protein chips exclusively to Walmart, signalling that celebrity-backed nutraceutical snacking is moving aggressively into mass retail.

• The US government is proposing to close a major food safety loophole by requiring manufacturers to formally notify the FDA of all additives — with a federal definition of ultra-processed food also advancing, with potential implications for how functional food brands formulate and market their products globally.

• New Q3 2026 search and consumer data from Spate reveals surging interest in functional desserts — treats reimagined around protein, alternative ingredients, and wellness benefits — pointing to a major emerging opportunity for nutraceutical and functional food brands.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 10, 2026

In this episode:

• New research linking low arginine levels to immune evasion by cancer cells and viruses gives supplement marketers a credible, science-backed hook for amino acid positioning.

• A 12-week clinical study overturning decades of low-fat dairy advice hands functional dairy and nutrition brands a rare moment of mainstream credibility to reframe full-fat positioning.

• Hims & Hers reports an 88% daily adherence rate with its first gummy prescription format, signalling that delivery format innovation is becoming a serious competitive differentiator in consumer health.

• Germany is merging its three key federal food and nutrition science bodies into a single institute by 2029 — a structural regulatory shift that will reshape how health claims and food safety decisions are made in Europe's largest market.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health