The Health Marketing Daily — July 30, 2026

In this episode:

• A three-year study showing daily multivitamin use helps older adults preserve physical strength and stamina gives supplement brands a powerful, evidence-backed positioning for Europe's ageing population.

• Danone's Q2 results confirm that the protein trend is now a major revenue driver for mainstream European food and dairy businesses — validating the category's shift from niche sports nutrition into mass-market wellness.

• David Protein's rapid expansion into Target after a sellout DTC debut is a textbook case study in how high-protein functional food brands can use direct-to-consumer momentum to unlock major retail listings at speed.

• New legal momentum behind the peptide pipeline — featuring insights from a wellness attorney and the founder of Nuritas — signals that the regulatory and commercial landscape for peptide-based wellness products is actively being shaped right now.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — July 29, 2026

In this episode:

• Kate Farms is a live case study in how a supplement brand can use GLP-1 user needs as a retail ranging strategy to crack mainstream mass-market distribution.

• A scientist-founded European femtech supplement brand has closed a €5.2M seed round, signalling that research-backed women's health nutrition is attracting serious investor conviction.

• A $10M Series A for an AI-powered toilet camera tracking gut health and hydration shows that the gut health monitoring space is attracting serious wearable-adjacent investment — with direct implications for how supplement brands may soon be able to validate product efficacy.

• One of Europe's largest biscuit manufacturers is reformulating its core range around protein and fibre health positioning — a clear sign that functional nutrition is now a mainstream FMCG imperative, not just a supplement niche.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — July 28, 2026

In this episode:

• A new NIQ study confirms that protein products are booming in Germany even as prices rise sharply — a powerful signal for supplement and sports nutrition brands pricing strategy across Europe.

• Scandinavian health food and personal care specialist Midsona reports improved Q2 margins while simultaneously ramping up investment — a rare combination that signals growing confidence in the European health product market.

• Classpass is actively expanding beyond fitness bookings into self-care and wellness experiences — redefining what a 'wellness platform' means and opening new partnership territory for supplement and wellness brands.

• Chinese beauty brand Yatsen is using AI to accelerate product development around PDRN — a polynucleotide skincare ingredient trending globally — signalling how AI-assisted ingredient innovation is reshaping the wellness beauty pipeline.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — July 27, 2026

In this episode:

• The Guardian is putting functional drink claims under a consumer scrutiny lens — exactly the kind of mainstream coverage that shapes how health brands must communicate in 2026.

• New findings on the APOE2 gene's role in protecting neurons from DNA damage and ageing stress open a credible science door for cognitive longevity supplement brands.

• A major international investigation has revealed that Big Food companies have filed 239 legal cases to block health labelling, taxes, and new food regulations — a regulatory battleground with direct consequences for wellness brands across Europe.

• L Catterton's $18M bet on Smash Foods signals continued premium investor appetite for better-for-you food brands with strong health positioning.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — July 26, 2026

In this episode:

• New clinical trial evidence linking a prebiotic fiber supplement to measurable pain reduction in osteoarthritis opens a compelling new positioning angle for gut-health brands targeting older consumers.

• An FDA advisory panel's narrow vote to allow compounding of influencer-favourite peptides including BPC-157 and KPV marks a pivotal regulatory moment for the fast-growing peptide wellness category.

• Italy's advertising self-regulator has banned a supplement brand's campaign for claiming to eliminate microplastics from the body — a warning shot for the entire emerging 'detox from microplastics' supplement trend.

• Research showing that a naturally occurring food compound found in wheat germ, mushrooms, and aged cheese can enhance vaccine response in older adults offers nutraceutical brands a science-backed immune-support story with strong longevity and healthy-ageing appeal.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — July 25, 2026

In this episode:

• Italy's advertising self-regulator has ordered a supplement brand to halt claims that its product can 'eliminate microplastics' from the body — a direct warning shot for any brand tempted to exploit the microplastics anxiety trend.

• A large new study linking GLP-1 drugs to increased hair loss risk opens a genuine white space for supplement brands in the hair, skin, and nails category to position alongside — not against — weight management drug users.

• ClassPass is deliberately repositioning from fitness booking app to full-spectrum wellness platform — a structural shift that signals where the wellness consumer is headed and which distribution channels supplement and wellness brands should be watching.

• A new German academic study is formally testing a weight-neutral approach to obesity care — a challenge to the dominant weight-loss narrative that has major implications for how wellness brands frame their messaging to consumers living with obesity.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — July 24, 2026

In this episode:

• A pivotal FDA advisory vote to allow compounding pharmacies to produce BPC-157 and KPV peptides marks a regulatory turning point for the grey-market wellness peptide category.

• Italy's Conad has opened a dedicated wellness retail concept store in Florence, signalling that mainstream European grocery is moving aggressively into specialist health and wellbeing territory.

• New research connecting faecal microbiome transplants to neuroplasticity and healthy ageing is giving the gut-brain-longevity axis a major scientific boost with direct implications for probiotic and postbiotic brand positioning.

• The Nue Co.'s dramatic pivot from supplements to fragrance — with fragrance now set to represent 85% of revenue — is a striking case study in how wellness brands reposition when core categories soften.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — July 23, 2026

In this episode:

• Novo Nordisk's oral semaglutide tablet is expected to launch in Germany in Q3 2026 — a commercial milestone that will sharply accelerate GLP-1 accessibility and reshape the weight management supplement market across Europe.

• Spanish retail data shows health is now the primary driver of supermarket purchase decisions, with consumers actively scanning for functional ingredients — a direct brief for brands competing on health positioning at shelf.

• An international investigation coordinated by Lighthouse Reports has revealed that Big Food companies have filed 239 legal cases globally to block health labelling, taxes, and new food regulations — a story with direct implications for how the regulatory environment for health claims and functional food marketing will evolve in Europe.

• Refrigerated protein bar brand Perfect Snacks is doubling down on format innovation and ecommerce as mainstream momentum builds — a channel and product strategy story that has direct read-across for European sports nutrition and functional snack brands.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — July 22, 2026

In this episode:

• New research shows a naturally occurring food compound found in wheat germ, mushrooms, and aged cheese could boost vaccine efficacy in older adults — a direct opportunity for nutraceutical and functional food brands targeting the longevity and immune health market.

• Novo Nordisk's lawsuit against Eli Lilly over allegedly misleading GLP-1 drug ads marks a significant escalation in the weight management drug wars — and signals how fiercely contested the marketing narrative around these drugs is becoming.

• Welch's Fruit Snacks is launching probiotic-fortified Yogofruits to court Gen Z, signalling that mainstream confectionery brands are aggressively pivoting into functional health territory previously owned by specialist wellness brands.

• New European research from EIT Food confirms that consumers respond to personal health and taste benefits — not sustainability or agricultural messaging — a direct challenge to how many functional food and wellness brands are currently framing their products.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — July 21, 2026

In this episode:

• Sam's Club's first-ever creator-led wellness event signals that warehouse retail is now competing seriously for health and wellness mindshare through experiential marketing.

• Germany's leading nutrition network has updated its official recommendations for supplementation and diet during pre-conception and pregnancy, creating an immediate reference point for brands in the maternal health category.

• A major Italian mainstream business publication is running a feature-length piece on the microbiome as a lifelong health ecosystem, bringing gut health science firmly into the consumer mainstream.

• New evidence that GLP-1 drugs reduce alcohol cravings is opening a conversation about their broader appetite-suppression effects — and what that means for functional beverage and supplement brands positioning around craving control.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health