The Health Marketing Daily — August 09, 2026

In this episode:

• New research reframes how high-dose vitamin C fights cancer, vindicating Linus Pauling's controversial claims while revealing a mechanism that changes how supplement brands can legitimately position the ingredient.

• New Numerator data shows GLP-1 drug users are meaningfully cutting their grocery spend, with direct implications for how functional food and supplement brands target this fast-growing consumer segment.

• Irish nutrition giant Glanbia has raised its full-year earnings forecast on the back of a strong H1, underscoring that demand for protein nutrition ingredients and branded supplements remains robust heading into H2 2026.

• NielsenIQ's new women's wellness report maps how female consumers are redefining health priorities across life stages, with clear channel and trust-source data that should be shaping supplement and wellness brand strategy right now.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 08, 2026

In this episode:

• A new study reframes how high-dose vitamin C fights cancer — shifting the mechanism from antioxidant to pro-oxidant, giving supplement brands a compelling and scientifically fresh narrative.

• New Numerator data confirms GLP-1 drug users are materially cutting grocery spend, intensifying the pressure on functional food and supplement brands to position themselves as essential companions — not casualties — of the GLP-1 wave.

• The Dutch national health institute RIVM has confirmed that food manufacturers and supermarkets in the Netherlands are meaningfully reformulating products toward healthier compositions — a regulatory and retail signal with direct implications for health-positioned brands across the EU.

• Plantible has secured $35 million to quintuple production of its lemna-derived Rubi Protein — a funding milestone that signals serious investor conviction in next-generation plant proteins as a credible alternative to whey and soy for functional food and supplement formulation.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 07, 2026

In this episode:

• Glanbia raising its full-year earnings forecast on the back of surging protein demand signals a bullish macro environment for sports nutrition and functional food brands across Europe.

• A proposed class action against RYSE for alleged protein underdosing is a sharp reminder that label accuracy in sports nutrition is becoming a litigation flashpoint — with direct implications for European brands navigating tightening regulatory scrutiny.

• Celsius's results reveal a structural shift in the functional energy drink market — single hero brands are losing ground to diversified portfolios, a lesson with direct strategic relevance for European wellness beverage marketers.

• The FDA's approval of the world's first mRNA flu vaccine marks a platform inflection point that will accelerate consumer familiarity with mRNA technology — and has downstream implications for how European supplement and preventive health brands communicate immune health to a newly primed audience.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 06, 2026

In this episode:

• A new wave of wellness-positioned oral care brands is launching with novel ingredient and format strategies, signalling oral health as the next breakout category for supplement-adjacent positioning.

• Hims & Hers is reporting an 88% daily adherence rate with its first gummy prescription format, proving that delivery format — not just active ingredient — is a powerful lever for consumer compliance in health and wellness.

• BellRing Brands — owner of Premier Protein and Dymatize — has cut its earnings forecast due to inventory and ingredient issues, exposing supply chain fragility at the heart of the sports nutrition category.

• Bank of America's $250 million spend on GLP-1 drugs for employees is the clearest signal yet that employer-funded GLP-1 access is becoming mainstream — with profound downstream consequences for the supplement and functional food categories.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 05, 2026

In this episode:

• John Lewis is repositioning itself as a serious wellness retail destination — a major signal for brands seeking premium UK distribution outside pharmacy and specialist channels.

• Germany is merging its three key federal food and nutrition science bodies into one powerful new institute by 2029 — a structural reform that will reshape how ingredient safety and nutrition claims are evaluated in Europe's largest market.

• A new funding landscape snapshot reveals which better-for-you food and wellness positioning strategies are actually attracting investor capital in 2026 — essential intelligence for brands planning their next raise or commercial pivot.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 04, 2026

In this episode:

• New research linking low arginine levels to immune evasion by cancer cells and viruses hands supplement brands a compelling science-backed marketing hook.

• NielsenIQ's new women's wellness report reveals how female consumers are redefining health purchasing across life stages — with major implications for how supplement and wellness brands segment and target European women.

• Well-capitalised brands are racing to own the 'hair longevity' positioning, blending ingestible supplements and topical science in a category that barely existed two years ago.

• Kodiak's protein-packed food brand has doubled in size to $580M in retail sales under L Catterton's ownership, demonstrating the enormous commercial scale now achievable for functional food brands with a clear protein and performance positioning.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 03, 2026

In this episode:

• Legal clarity around peptide ingredients is beginning to emerge, with implications for how supplement and wellness brands can market and sell these compounds across Europe.

• The MAHA 'Make America Healthy Again' movement is triggering the biggest reformulation wave in packaged food in years — and European health brands should be watching closely for what's coming next.

• A new women's supplement brand is ditching paid social ads entirely in favour of postal sampling — a contrarian customer acquisition strategy that could offer a blueprint for European wellness brands battling rising digital ad costs.

• A landmark drug screen for longevity compounds has identified a widely available over-the-counter product as a surprising candidate — reinforcing the commercial momentum behind the longevity supplement category.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 02, 2026

In this episode:

• New three-year clinical data showing daily multivitamins preserve physical strength and stamina in older adults gives supplement marketers a powerful, evidence-backed message for the fast-growing 55+ consumer segment.

• A new collagen-enriched frozen dessert brand entering the freezer aisle signals that functional ingredients are pushing further into indulgent, impulse-purchase food formats — a trend European wellness brands can't ignore.

• Northern Ireland's new HFSS promotion consultation extends the UK's toughening retail environment for less healthy products — and creates a growing strategic advantage for brands with credible health and wellness positioning.

• The surging 'proteinmaxxing' trend — partly fuelled by GLP-1 drug users seeking to preserve muscle mass — is creating real supply pressure on whey protein, with knock-on implications for ingredient costs across the entire sports nutrition and supplement category.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — August 01, 2026

In this episode:

• Northern Ireland's Department of Health and FSA have launched a formal consultation on restricting HFSS promotion and placement — extending the regulatory pressure on high-fat, sugar and salt products that is already reshaping shelf strategy across Great Britain.

• The MAHA movement has triggered the biggest reformulation wave in packaged food in years, with major CPG brands removing petroleum-based dyes and synthetic additives at scale — and the ripple effects for ingredient suppliers, health brands, and wellness marketers are only just beginning.

• A new NielsenIQ global report finds that a new generation of men is entering peak spending years with serious wellness awareness — identifying a significant 'permission gap' between male interest in beauty and wellness products and their actual purchasing behaviour, a gap that brands are now racing to close.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily — July 31, 2026

In this episode:

• A new women's supplement brand is bypassing paid digital ads entirely, using USPS mail-in sampling to drive subscriptions — a direct-response playbook worth watching for any DTC health brand.

• A new brand is launching collagen-enriched frozen desserts into the freezer aisle, bringing functional beauty nutrition into one of retail's last untapped impulse categories.

• A Retail Gazette opinion piece argues that wellness has become the primary organising principle behind how London's next-generation retail destinations are being designed and curated.

• Bloomberg's Big Take investigates 'skimpflation' — brands quietly swapping out quality ingredients while keeping prices the same — and finds that increasingly savvy consumers are doing their own research to catch them out.

Hosted by Marco & Klara. New episode every weekday.

Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health