Marketing can play a huge role in improving health outcomes.
In this episode, Craig Douglass, Chief Growth Officer at Digitas Health, discusses his focus on integrating creativity, media, and technology in healthcare communications. He highlights the opportunity to use marketing for good, emphasizing the positive impact of engaged healthcare consumers on outcomes. Craig delves into the challenges pharmaceutical brands face, highlighting the need for responsiveness and overcoming fragmentation. He also urges pharmaceutical marketers to focus on making connections within their marketing systems. 
Tune in and learn how to navigate the evolving landscape of healthcare marketing to drive better outcomes!

Resources:

Connect with and follow Craig Douglass on LinkedIn.

Follow Digitas Health on LinkedIn.

Visit Digitas Health on their Website.

The Heart of Pharma: Building Connections for Effective Marketing with Craig Douglass, Chief Growth Officer at Digitas Health

At Outcomes Rocket, we are the shared knowledge hub for healthcare's toughest problems. Our goal is twofold and clear. To help inspire and guide our listeners to 1. Improve patient outcomes and 2. Experience business success in healthcare. Tune in to learn more!

Medicine

Science & Medicine

Health & Fitness

Technology should be part of the solution, driving better outcomes and greater efficiency in healthcare.
In this episode, Caroline Pearson, the Executive Director at Peterson Health Technology Institute, discusses the importance of raising the bar for digital health purchasing. Caroline explains how PHTI engages with stakeholders, including health plans, employers, providers, and clinical advisors, to ensure their evaluations are comprehensive and beneficial. She also emphasizes the need for innovation in technology adoption, especially after the COVID-19 pandemic, and the importance of strong evidence supporting digital health solutions. Finally, Caroline urges the industry to evolve its approach to digital health, emphasizing the necessity for robust evidence to drive the next generation of healthcare delivery.
Tune in and learn how PHTI is cutting through the noise and championing evidence-backed digital health solutions!

Resources:

Connect with and follow Caroline Pearson on LinkedIn.

Follow Peterson Healthcare Technology Institute on LinkedIn and visit their website.

How Technology is Revolutionizing Healthcare Purchases with Caroline Pearson, the Executive Director at Peterson Health Technology Institute

AI technology is aiding in early disease detection and patient engagement, making it a game-changer in healthcare.
In this episode at ACC.24, Dr. Rami Bailony, co-founder and CEO of Enara Health, discusses the importance of comprehensive care in managing chronic diseases like obesity, emphasizing how the company's platform integrates virtual obesity management into primary and cardiology care. He also highlights Enara’s partnership with InBody to personalize patient programs, reducing muscle loss and optimizing outcomes, especially for those on GLP-1 medications. Dr. Bailony shares insights from ACC.24 as well, emphasizing the need for holistic care models and the potential of AI in cardiac care, from early disease detection to patient engagement and cost reduction.
Tune in and learn how comprehensive care and technology are transforming cardiac care for the better!

Resources: 

Watch the entire interview here. 

Follow and connect with Rami Bailony on LinkedIn.

Learn more about Enara Health on their LinkedIn and website.

Preventing Muscle Loss: A Breakthrough in Obesity Treatment with Dr. Rami Bailony, co-founder and CEO of Enara Health

Misinformation in health decisions can have life-threatening consequences, underscoring the critical importance of accuracy in guiding life-changing choices.
In the third episode of "The Future of AI in Health" podcast series, hosts Dr. Jenny Yu and Saul Marquez interview Dr. Geeta Nayyar, author of Dead Wrong, about how misinformation affects public health and the steps leaders can take to combat it. Dr. G highlights the urgency of addressing misinformation, especially in the context of a post-pandemic world where mistrust in healthcare establishments remains high. Throughout the conversation, she sheds light on the urgency of addressing these challenges through better communication strategies and technology. From leveraging AI and social media for good to acknowledging the historical mistrust in healthcare, Dr. G offers a profound insight into how technology and human insight must align to improve health communication and regain public trust. 
Tune in, navigate the complexities of health misinformation, and discover actionable strategies for healthcare leaders and consumers alike to foster a more informed public.

Resources: 

Connect with and follow Dr. Geeta Nayyar on LinkedIn and her website.

Watch the entire interview here. 

Learn more about the book Dead Wrong here.

Connect with and follow Jenny Yu on LinkedIn. 


Learn more about Healthline Media on LinkedIn and their website.

Generative AI in the Face of Health Misinformation: A Friend or Foe as a Tool for Public Health Communications with Dr. Geeta Nayyar

By focusing on repeatable, monetizable, and scalable growth, Tele911 has saved over 50% on health plans.
In this episode, Ramon Lizardo, CEO of Tele911, sheds light on their groundbreaking initiative, connecting patients with emergency physicians swiftly via 911 calls, aiming to triage patients effectively, especially those seeking dental care, to reduce unnecessary ER visits and reshape healthcare delivery. He also underscores the importance of insurers understanding the impact of dental issues on value-based care, and advocates for preventative measures to curb costly ER visits. 
Tune in and learn how Tele911 is bridging the gap between emergency medicine and preventative care while urging stakeholders to collaborate for a healthier future!

Resources:

Learn more about Ramon here.

Learn more about Tele911 on their LinkedIn and website.

Contact Ramon via email here.

Read Mariya Filipova’s Forbes article, Oral Health is the Missing Piece, here!

Saving Lives and Costs: The Tele911 Approach to Triage and Treatment with Ramon Lizardo, CEO of Tele911

Leveraging technology to optimize workflows and scale home-based care efficiently is crucial for success in modern healthcare.
In this episode, Dr. Gregory Goodman Medical Director at Maribel Health, delves into the transformative impact of home-based care in the healthcare ecosystem. He and his team at Maribel Health, focus on making the home the center of healthcare, offering expertise and tools to large healthcare organizations to deliver exceptional care at home. Throughout this interview, Greg discusses the strategic partnership approach Maribel takes, emphasizing long-term commitment and sustainability. He also highlights the importance of technology in optimizing workflows, scaling home-based care efficiently, and building deep connections with patients and families in their home environment.
Tune in and learn how home-centered care is revolutionizing healthcare delivery!

Resources: 

Watch the entire interview here. 

Connect with and follow Gregory on LinkedIn here.

Learn more about Maribel Health on LinkedIn and their website.

Subscribe to Greg’s podcast here.

The Heart of Pharma: Building Connections for Effective Marketing with Craig Douglass, Chief Growth Officer at Digitas Health

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