Welcome back to the NLP UK Training podcast! Hosted by NLP Trainers Steve Kay and Kali Fraser from NLPUKTraining.com – a leading provider of NLP practitioner and Master Practitioner certification in the UK.

In this episode, Kali is joined again by Lorna Maskell to demystify the topic of sales – especially for coaches, trainers, and business owners who might feel uncomfortable with it. Lorna shares her personal journey from fearing sales to loving it, and how a mindset shift (plus a bit of NLP magic) completely transformed her approach.

Together, they explore how sales is simply about helping people, building rapport, listening deeply, and offering something genuinely useful – not pushing a product. It’s a brilliant listen for anyone looking to sell in a more authentic, natural way.