In his book, "Good to Great", Jim Collins shares 6 big ideas that great companies have in common.The unifying theme of the companies in his book is that they didn't start out great, but became great when they acted on these big ideas. One of the biggest is the "hedgehog concept", which is a strategy of focusing hard on the thing you can do better than anyone else, and repeating it over and over.Connect with Chris Cooper:Website - <a href="https://businessisgood.com/" rel="noopener noreferrer" target="_blank">https://businessisgood.com/</a>

In his book, "Good to Great", Jim Collins shares 6 big ideas that great companies have in common. The unifying theme of the companies in his book is that they didn't start out great, but became great when they acted on these big ideas. One of the biggest is the "hedgehog concept", which is a strategy of focusing hard on the thing you can do better than anyone else, and repeating it over and over. Connect with Chris Cooper: Website - https://businessisgood.com/

In his book, "Good to Great", Jim Collins shares 6 big ideas that great companies have in common.The unifying theme of the companies in his book is that they didn't start out great, but became great when they acted on these big ideas. One of the biggest is the "hedgehog concept", which is a strategy of focusing hard on the thing you can do better than anyone else, and repeating it over and over.Connect with Chris Cooper:Website - <a href="https://businessisgood.com/" rel="noopener noreferrer">https://businessisgood.com/</a>

The Hedgehog Concept

One on one mentorship saved my business. So I decided to share that process starting with a 200-word blog post. Fast forward to today and my mentorship practice is a 21 million dollar worldwide company with a team of 50 professional mentors. 

Scaling from a tiny gym business to one of the largest mentorship practices in the world meant developing simple systems that could be taught easily to others. But building a movement requires leading by example, and showing people that business isn’t evil; that building wealth doesn’t require taking it from others; and that creating value lifts us all.


It’s always been important to me to succeed the right way: without empty promises or slimy sales tricks. 


So the purpose of the Business Is Good podcast is to share the models that will scale a business FAST; but, more importantly, to help you build a business you’re proud to own.

Visit businessisgood.com for more info and resources from the show.

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One on one mentorship saved my business. So I decided to share that process starting with a 200-word blog post. Fast forward to today and my mentorship practice is a 21 million dollar worldwide company with a team of 50 professional mentors. Scaling from a tiny gym business to one of the largest mentorship practices in the world meant developing simple systems that could be taught easily to others. But building a movement requires leading by example, and showing people that business isn’t evil; that building wealth doesn’t require taking it from others; and that creating value lifts us all. It’s always been important to me to succeed the right way: without empty promises or slimy sales tricks. So the purpose of the Business Is Good podcast is to share the models that will scale a business FAST; but, more importantly, to help you build a business you’re proud to own. Visit businessisgood.com for more info and resources from the show.

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The Hedgehog Concept

The Hedgehog Concept

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