Jerod flies solo this week … not by choice, but out of necessity. Fortunately, he happened to have a notable experience on Thursday morning that proved to be excellent fodder (or so he hopes) for a 30-minute monologue outlining three important lessons about content marketing and audience building that were highlighted by his experience. In... Listen to episode

In this week’s episode of The Lede, Chris Garrett joins Demian Farnworth to talk about digital commerce, the proper length of content, rubber ducks, and the scary side of the Internet. In this 29-minute episode Chris Garrett and Demian Farnworth discuss: The unstoppable rise of digital commerce (and why everyone can profit) How “rubber ducking”... Listen to episode

In this week’s episode of The Lede, Chris Garrett joins Demian Farnworth to talk about digital commerce, the proper length of content, rubber ducks, and the scary side of the Internet. In this 29-minute episode Chris Garrett and Demian Farnworth discuss: The unstoppable rise of digital commerce (and why everyone can profit) How “rubber ducking”... Listen to episode

Picture this. You have a publishing deadline looming. And you are fresh out of ideas. Your audience, one you’ve built on the back of a predictable publishing schedule, is expecting an article tomorrow morning. What will you do? Fortunately, we’ve got an answer for you. One that we regularly practice, and one that is explained... Listen to episode

Picture this. You have a publishing deadline looming. And you are fresh out of ideas. Your audience, one you’ve built on the back of a predictable publishing schedule, is expecting an article tomorrow morning. What will you do? Fortunately, we’ve got an answer for you. One that we regularly practice, and one that is explained... Listen to episode

There are four stages to creating a remarkable content experience. And so far we’ve explored three out of the four: authenticity, usefulness, and reliability. Today we discuss the fourth: profitability. But this is not only about figuring out how to make a living from your content. Which is important, mind you. Because you can love... Listen to episode

There are four stages to creating a remarkable content experience. And so far we’ve explored three out of the four: authenticity, usefulness, and reliability. Today we discuss the fourth: profitability. But this is not only about figuring out how to make a living from your content. Which is important, mind you. Because you can love... Listen to episode

If you want to build a meaningful long-term relationship with your audience, you have to show up reliably over time. In this third part of our four-part series, we explain the simple, profound impact of showing up when you say you will, over and over again. Two episodes ago, we discussed the importance of authenticity.... Listen to episode

If you want to build a meaningful long-term relationship with your audience, you have to show up reliably over time. In this third part of our four-part series, we explain the simple, profound impact of showing up when you say you will, over and over again. Two episodes ago, we discussed the importance of authenticity.... Listen to episode

Publishing useful content is the backbone of any content marketing strategy. But what does it mean to be useful? Useful content boils down to three things: education, entertainment, and inspiration. And if you can combine all three … you have a winner. Sometimes, though, you don’t need to entertain. You just need to educate. That’s... Listen to episode