Publishing useful content is the backbone of any content marketing strategy. But what does it mean to be useful? Useful content boils down to three things: education, entertainment, and inspiration. And if you can combine all three … you have a winner. Sometimes, though, you don’t need to entertain. You just need to educate. That’s... Listen to episode

Creating a remarkable experience for an audience starts with authenticity, which should never be confused with transparency. In this week’s episode of The Lede, Jerod and Demian (Hey! They’re back together again!) tackle the topic of authenticity to give you a better understanding of how to create an authentic connection with your audience, no matter... Listen to episode

Creating a remarkable experience for an audience starts with authenticity, which should never be confused with transparency. In this week’s episode of The Lede, Jerod and Demian (Hey! They’re back together again!) tackle the topic of authenticity to give you a better understanding of how to create an authentic connection with your audience, no matter... Listen to episode

Dave Pell, the man behind the extremely popular curated email newsletter “Next Draft,” has perhaps the best list of testimonials anywhere. On most testimonial pages you might see one marquis name, followed by a list of no names. Mr. Pell’s testimonials involve a list of Who’s Who in the news world. For example, Steve Bodow,... Listen to episode

Dave Pell, the man behind the extremely popular curated email newsletter “Next Draft,” has perhaps the best list of testimonials anywhere. On most testimonial pages you might see one marquis name, followed by a list of no names. Mr. Pell’s testimonials involve a list of Who’s Who in the news world. For example, Steve Bodow,... Listen to episode

Some would say it’s the age of the digital content creator. That this is their time to rise up and conquer. And there’s a lot of evidence that’s exactly what they are doing. In this episode of the Lede, Pamela “Battle Axe” Wilson joins us one more time for this award-winning series (listen to understand... Listen to episode

Some would say it’s the age of the digital content creator. That this is their time to rise up and conquer. And there’s a lot of evidence that’s exactly what they are doing. In this episode of the Lede, Pamela “Battle Axe” Wilson joins us one more time for this award-winning series (listen to understand... Listen to episode

I’m told there is this debate between audio content and written content. And it’s an acrimonious debate. So Pamela “Battle Axe” Wilson decided to address the issue head on. She did it in an article called “Is Podcasting Replacing Written Content Marketing?” And it’s a contentious little article. Seeing that Ms. Wilson kicked the hornet’s... Listen to episode

I’m told there is this debate between audio content and written content. And it’s an acrimonious debate. So Pamela “Battle Axe” Wilson decided to address the issue head on. She did it in an article called “Is Podcasting Replacing Written Content Marketing?” And it’s a contentious little article. Seeing that Ms. Wilson kicked the hornet’s... Listen to episode

This week s episode of The Lede begins a three-part series in which Pamela Battle-ax Wilson joins Jerod and Demian and the three take turns in the hot seat. This week, it s Jerod s turn, as Demian and Pamela grill him on the idea of using audio content as the starting point for a sophisticated content strategy.... Listen to episode