Conference season is quickly approaching. If you want to get the most out of your conference attendance, you need to be prepared. In Part 1 of this two-part series, Jerod and Demian offer advice on how to approach a conference when you are there with a primary goal of promoting your product or service. The... Listen to episode

Long ago, search engine optimization (SEO) tactics and online marketing went hand in hand. Not so much today. For real. Of course, it seems like a loaded question, doesn’t it: how much SEO does the modern content marketer really need to know? Particularly those just starting out? Well, it’s a serious question. One that Demian... Listen to episode

Long ago, search engine optimization (SEO) tactics and online marketing went hand in hand. Not so much today. For real. Of course, it seems like a loaded question, doesn’t it: how much SEO does the modern content marketer really need to know? Particularly those just starting out? Well, it’s a serious question. One that Demian... Listen to episode

The extreme emphasis on iTunes as the most important distribution channel for podcasts means that some podcasters are inadvertently becoming digital sharecroppers. Over about 30 minutes, Jerod and Demian discuss the following: The big mistake many podcasters are making A reminder about the importance of building and owning your own platform How iTunes is like... Listen to episode

The extreme emphasis on iTunes as the most important distribution channel for podcasts means that some podcasters are inadvertently becoming digital sharecroppers. Over about 30 minutes, Jerod and Demian discuss the following: The big mistake many podcasters are making A reminder about the importance of building and owning your own platform How iTunes is like... Listen to episode

Last week, the 100th episode of The Lede was published. This week, for episode 101, we decided to celebrate. To honor the occasion, not only do we have a musical gift to present to our listeners, we also have a special guest host on hand to serve as the Voice of the Audience. And it... Listen to episode

Last week, the 100th episode of The Lede was published. This week, for episode 101, we decided to celebrate. To honor the occasion, not only do we have a musical gift to present to our listeners, we also have a special guest host on hand to serve as the Voice of the Audience. And it... Listen to episode

The prevailing business and management wisdom over the years has been that “leaders are readers.” Is this still true today? With the emergence of technology like podcasts and an over-abundance of opportunities to learn it seems like the landscape may be changing … Matter of fact, was the idea “Leaders are readers” ever really true?... Listen to episode

The prevailing business and management wisdom over the years has been that “leaders are readers.” Is this still true today? With the emergence of technology like podcasts and an over-abundance of opportunities to learn it seems like the landscape may be changing … Matter of fact, was the idea “Leaders are readers” ever really true?... Listen to episode

Are you struggling to figure out how to incorporate a course into your online business model? Maybe you re being too rigid in how you think about online courses. After a quick refresher about how online courses can accelerate your digital business model, we discuss the following: The power of taking an outside-the-box view of online... Listen to episode