What does a boy band pop group called Jerod Morris and the Sponge Bags have to do with content marketing? More than you might think. In this episode of the Lede we introduce you to the perfect illustration for understanding content syndication. Content syndication is nothing more than circulating the same article, video, or podcast... Listen to episode

Demian Farnworth is an introvert. Demian Farnworth is also a successful podcaster. In case you were under the false impressions that those two couldn t go together, we offer up this insightful episode of The Lede. Across 35 minutes in this episode, Jerod and Demian discuss: Demian s biggest concern going from co-hosting a podcast to running... Listen to episode

Demian Farnworth is an introvert. Demian Farnworth is also a successful podcaster. In case you were under the false impressions that those two couldn t go together, we offer up this insightful episode of The Lede. Across 35 minutes in this episode, Jerod and Demian discuss: Demian s biggest concern going from co-hosting a podcast to running... Listen to episode

Podcasting isn’t going anywhere. In fact, the data suggests that podcasting is only growing. But should you join the bandwagon and start one? Here’s the thing: Podcasting is the only truly mobile medium. With a podcast you can communicate with your audience while they are driving, exercising, or cleaning the house. It’s hands free. Unlike... Listen to episode

Podcasting isn’t going anywhere. In fact, the data suggests that podcasting is only growing. But should you join the bandwagon and start one? Here’s the thing: Podcasting is the only truly mobile medium. With a podcast you can communicate with your audience while they are driving, exercising, or cleaning the house. It’s hands free. Unlike... Listen to episode

In our culture much is made of natural ability. But natural ability is nothing without grit. In fact, without grit, natural ability can actually be wasted. Recent science tells us that grit can accurately determine who will graduate from high school or West Point or even win a spelling bee. In other words, grit is... Listen to episode

In our culture much is made of natural ability. But natural ability is nothing without grit. In fact, without grit, natural ability can actually be wasted. Recent science tells us that grit can accurately determine who will graduate from high school or West Point or even win a spelling bee. In other words, grit is... Listen to episode

The only people who don t fail are people who don t try anything outside of their comfort zones, which is no way to grow. So a certain amount of failure is not only okay, it s desirable. But have we reached a point where we are now over-glorifying failure? Jerod and Demian dive deep and discuss. And... Listen to episode

Jerod and Demian thought they were all done talking about the concept of choosing yourself … but then Seth Godin commented, and James Altucher reached out wanting to discuss further and clarify his position, and so they decided to record Choose Yourself Part 2. And why wouldn’t they? Altucher literally wrote the book on Choose... Listen to episode

There is far more content available for consumption than time to consume it. That is not up for debate. But what is up for debate in this episode of The Lede is whether this idea of content shock is something to fear ... or an opportunity.