We are often told to “walk in the direction of our fears.” But is that really good advice? Is it possible our fears know something we don’t … and that we should listen to them? In this episode of The Lede, the third in our Hero versus Villain series, Jerod and Demian take up this... Listen to episode

Seth Godin says “pick yourself.” Choose yourself. Select yourself. It’s a refrain we hear across the web. But what does it really mean? On the latest episode of The Lede, the second in our “Hero versus Villain” series, Demian and I debate this question. Before you listen, see if you can guess which side of... Listen to episode

Authority is essential for online success. There is no debating that. But how do we acquire authority? That topic is up for debate in this episode of The Lede. This is the first of a four-part series in which we are going to take conventional content marketing ideas and debate their merits. Because hey, the... Listen to episode

Selling isn’t what it used to be. And for most of us, that’s a good thing. Gone are the days of alpha males who are “always closing.” Today, in the new era of selling that has dawned, many of us are spending much more of our time selling than we even realize. This is the... Listen to episode

A few weeks ago, Demian got the opportunity to talk to Bernadette Jiwa about her books, her blog, and her unique approach to branding. And ultimately, about how a business can satisfy customers by answering that terribly important question about life. Why bother? Each and every morning you and I both wake up and ask... Listen to episode

You have a natural ability to fascinate others that you may or may not be taking full advantage of. And getting in touch with this “fascination advantage” can pay big dividends, both in business and in your personal relationships. Sally Hogshead is a copywriter-turned-Catalyst who teaches you how to tap into your natural ability to... Listen to episode

We all know about the importance of learning from mistakes. “Fail forward,” as they say. But we shouldn’t just look at our successes as magical moments when everything went right and think these experiences do not hold significant lessons of their own. In the last episode of The Lede, Demian and I discussed mistakes that... Listen to episode

In this episode of The Lede, Demian and I share personal stories of mistakes we’ve made — some big and some small — and how we learned from them, and we describe the thought process necessary to do so consistently. Everybody makes mistakes. And everybody should make mistakes. They are unavoidable when we step outside... Listen to episode

You may be creating content in a niche with 1,000 other sites, but only you have your audience. And surveying your audience can be fertile ground for the kind of information and insight that builds your next transformative content series. Just ask Demian Farnworth. He did it twice for Copyblogger in 2014 — and the... Listen to episode

As we look ahead to 2015, what buzz concept should you be paying attention to? We’ve got you covered in this episode of The Lede. Each new year seems to bring with it a new buzz term or two describing a concept that will change how we reach an audience, or how we build and... Listen to episode