Do you refuse to settle? Do you want to do things your way? Do you have a different way of looking at the world? And, most importantly, are you looking for a way to make your weirdness an asset? If you answered “Yes” to any of the four questions above, then I’ve got a great... Listen to episode

“Buttons are cute, and they’re charming. You can’t be scared of a button.” These are the words of Joanna Wiebe, whose delightful presentation on buttons at Authority Intensive resonated with data-backed usefulness. And she’s right. No one is scared of a button. Yet, people choose to not click on your call-to-action buttons all the time.... Listen to episode

You want to be a broke-ass blogger, don’t you? No, of course you don’t. But if the first metric you look at is page views, not sales — i.e. clicks, not customers — then you’re well on your way to broke-ass bloggerdom. What’s sad is that a lot of of online business owners do pay... Listen to episode

Do people really want the real you? All of it? The answer will, of course, depend on the audience and the forum. If you are writing a blog about drug addiction, telling your most horrifying stories is a prerequisite. Your audience will expect it. If, on the other hand, you are writing a blog to... Listen to episode

This week on The Lede, we take one more big step in our podcast journey through the essential elements of a blog post. By the way, did you know that this podcast series is based on the most shared Copyblogger post of 2014? It is — and if you haven’t checked out the infographic for... Listen to episode

Two weeks from now, Seth Godin will be providing one of two keynote speeches at Authority Intensive. It will be just the latest instance of one of our favorite marketing teachers delivering useful advice and inspiring stories to the Copyblogger audience. Mr. Godin has imparted his wisdom on how to develop authority. He has shared... Listen to episode

You’ve read the headline. You’re intrigued. “But,” you might be thinking, “Why didn’t you choose a different, more arresting image for this post?” Good question. First, because The Lede is a regular post series, and the graphic that Rafal created for us is a clear visual cue to our audience that a new episode has... Listen to episode

Agree or disagree, trust or question, the one constant was that everyone had a reaction. Now almost three weeks later, it’s time for us to react to the reaction. Shockwaves. That’s what this post by Sonia Simone sent through the Copyblogger community. The post, you’ll recall, announced our decision to remove blog comments and gave... Listen to episode

Microseduction. I consider an episode of The Lede wildly successful when we create a new word. In this episode of The Lede about using internal cliffhangers, Demian Farnworth does just that. Here it is: mi·cro·se·duc·tion noun a slow, patient process for creating a emotional tie in an audience member to a piece of media The... Listen to episode

In this episode of The Lede, Demian and I put the usefulness and versatility of Google Hangouts on display and demonstrate how Hangouts can be used as part of a repurposing strategy. Google Hangouts are an invaluably useful tool. We’ve made mention of this before. And if you’ve been listening to the New Rainmaker podcast,... Listen to episode