On this episode of The Lede, Demian Farnworth and I spend a little time purposefully reflecting on 2014 and the most important lessons we will carry forward with us into 2015. For so many of us, the end of every year revolves around holiday celebrations and spending quality time with friends and family. As it... Listen to episode

In this episode of The Lede, Demian Farnworth and I share some of our personal stories of success and failure online, in the hopes of inspiring you and educating you (but mostly inspiring you). The two biggest concerns for the average blogger are obscurity and sustainability. In other words … for the vast majority of... Listen to episode

Empathy is essential because it allows you to feel what your audience members feel, but what if you could get inside their hearts and walk a few steps in their shoes as well? You can. Here’s how … Well isn’t this a pleasant surprise. After we published the third installment of our three-part series on... Listen to episode

As we enter the conclusion of our three-part series on content strategy, you should already know what your audience believes about the world and have a narrative mapped out that will allow you to confirm your audience’s worldviews. Now it’s time to explain the final piece of the content strategy puzzle. This piece creates an... Listen to episode

We know that to lift our audience members out of their ordinary worlds we need to tell a compelling story. But how do we do it? You’ll find out on this week’s episode of The Lede. Articulating the goal of content marketing, a wise man once wrote: You lift prospects out of their ordinary worlds... Listen to episode

We are kicking off a three-part series on content strategy, starting with this episode. We begin with an element of content strategy that often gets overlooked, but that is crucial to understanding your audience intimately enough to influence it. Yesterday, Brian Clark published a highly anticipated answer to a question that’s been on a lot... Listen to episode

In the fourth and final episode in our series on content curation, we talk about the importance of consistently gaining wisdom by curating knowledge — and how to do it. Your audience expects a lot out of you. As well as they should. Which is why if you want to build a business you need... Listen to episode

In the third part of our four-part series on curation, we analyze what separates successful writers from … everyone else. It starts with their ability to curate ideas from multitudes of sources. The blank page. Writer’s block. Newer writers often claim to fear both of these. We’ve all been conditioned to do so. (I admit:... Listen to episode

In this episode of The Lede, we take you through the who, what, when, where, and why (plus the how) of link curation. When someone shares a link, and you click on it, and you are moved in some way by it — to action, to inspiration, even to tears — how do you feel... Listen to episode

Why are we doing a four-part podcast series about content curation? Because it’s a concept that is easy to understand, but not always easy to execute. It requires commitment, strategic thinking, and that most precious of resources: time. But when you do it right, and do it right consistently, content curation can be a foundational... Listen to episode