Where do great business ideas come from? What about products — how can you know (or at least make a highly educated guess about) whether your idea will actually fly in the market? In his must-read book Breakthrough Advertising, master copywriter Eugene Schwartz wrote: “This is the copywriters task: not to create mass desire —... Listen to episode

Chris Brogan is everywhere. From the outside, it seems that in just a few short years, he’s created an independent publishing and speaking empire with nothing more than his personality and a laptop. The truth of his story is a lot more compelling. He spent 10 years writing into the void. He flew to conferences... Listen to episode

Think having a huge Twitter following is enough to drive your marketing? Is big media attention (social or otherwise) enough to drive the sales you need and want? Those certainly help, but the future of a successful marketing campaign lies — in part — in becoming a “Youtility,” finding creative ways to to be unforgettably... Listen to episode

John Carlton is a professional copywriter who charges $2,500.00 for his one-on-one consulting calls. In this 30+ minute interview, he decided to lay out some of his best advice for carving out a career in the writing trade. And he decided to give it up at no charge. Part 1 of this interview went over... Listen to episode

John Carlton is a force of nature. He’s that rare breed who can write fascinating copy, and is just as fascinating to listen to. Every story ends up a great story. Through the lens of his remarkable journey to and through the copywriting trade, John delivers practical business tips and killer copywriting advice in this... Listen to episode

What’s one of the most reliable ways to earn an income online? If done right, affiliate marketing is a hard model to beat. Problem is, there’s a lot of bad (and unethical) advice out there on how to approach it. So, I’ve invited Sonia Simone and Jessica Commins to jump on the line today to... Listen to episode

We know that online marketing works when selling digital products. When’s the last time you thought about selling physical products online? Of course, the business of physical widgets is booming, even though Internet types tend to shy away from it. Online marketing doesn’t necessarily mean an exclusively online business. Ben Settle jumped on the line... Listen to episode

What if most of the business world stopped blogging tomorrow? Would you stop as well? No, if that happened, you’d find yourself sitting on the opportunity of a lifetime. Social networking sites would explode with likes and retweets and pins and +1s of your original content all day long. This is why the annual “blogging... Listen to episode

I asked two pros to come on and spill their best advice on the three biggest email marketing questions we get here at Copyblogger. DJ Waldow joins me and Sonia Simone to discuss: The best way to build an email list The 2 reasons why people open an email The most important element of an... Listen to episode

What if getting big PR and media exposure for your business or idea were no longer out of your reach or budget? What if you could “inject” your name or brand into a national or international story of your choosing, becoming part of the story yourself? David Meerman Scott, a veteran PR and marketing expert,... Listen to episode