This week s episode of The Lede begins a three-part series in which Pamela Battle-ax Wilson joins Jerod and Demian and the three take turns in the hot seat. This week, it s Jerod s turn, as Demian and Pamela grill him on the idea of using audio content as the starting point for a sophisticated content strategy.... Listen to episode

Are you curious how the beginning and end of this headline actually fit together? It s quite a promise to deliver on. Well, we do just that on this week s episode of The Lede, improving your content discovery in the process. And that s important, because optimizing your content for discovery is a foundational principle of SEO... Listen to episode

Are you curious how the beginning and end of this headline actually fit together? It s quite a promise to deliver on. Well, we do just that on this week s episode of The Lede, improving your content discovery in the process. And that s important, because optimizing your content for discovery is a foundational principle of SEO... Listen to episode

Last week Jerod dedicated a third of an episode to 5 lessons he learned from me. It was a humbling episode. Now it’s his turn to be humbled. This week I kicked Jerod off the show so I can turn the tables on him. But instead of giving you five lessons, I want to give... Listen to episode

Last week Jerod dedicated a third of an episode to 5 lessons he learned from me. It was a humbling episode. Now it’s his turn to be humbled. This week I kicked Jerod off the show so I can turn the tables on him. But instead of giving you five lessons, I want to give... Listen to episode

Demian is on vacation, so Jerod has been left alone in the house with his microphone and a stray recording from Podcast Movement. The result is this sprawling episode of The Lede. Jerod begins this episode by introducing his new side project, Primility Primer. More importantly, he describes the long and winding road to its... Listen to episode

Demian is on vacation, so Jerod has been left alone in the house with his microphone and a stray recording from Podcast Movement. The result is this sprawling episode of The Lede. Jerod begins this episode by introducing his new side project, Primility Primer. More importantly, he describes the long and winding road to its... Listen to episode

Business conferences offer a variety of benefits. Networking opportunities. Gobs of knowledge. Parties galore. Enough to distract even the most focused person. While networking is a major — if not the major reason — to attend a conference, what can’t be missed is the fact that you have some dynamite speakers sharing some dynamite information.... Listen to episode

Business conferences offer a variety of benefits. Networking opportunities. Gobs of knowledge. Parties galore. Enough to distract even the most focused person. While networking is a major — if not the major reason — to attend a conference, what can’t be missed is the fact that you have some dynamite speakers sharing some dynamite information.... Listen to episode

Conference season is quickly approaching. If you want to get the most out of your conference attendance, you need to be prepared. In Part 1 of this two-part series, Jerod and Demian offer advice on how to approach a conference when you are there with a primary goal of promoting your product or service. The... Listen to episode